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'''KyivNotKiev''' is an [[online campaign]] started by the [[Ukrainian government|Ukrainian]] [[Ministry of Foreign Affairs (Ukraine)|Ministry of Foreign Affairs]] (MFA) together with the 15 member centre for [[strategic communication]]s "StratCom Ukraine" on 2 October 2018. Its goal was to persuade [[English language|English-language]] media and organisations to exclusively use ''[[Kyiv]]'' (derived from the [[Ukrainian language]] name {{lang|uk|Київ}}) instead of ''Kiev'' (derived from the [[Russian language]] name {{lang|ru|Киев}}) as the name of the [[Ukraine|Ukrainian]] capital.<ref>{{cite web|url=https://mfa.gov.ua/ua/page/open/id/5418|archive-url=https://web.archive.org/web/20191002020818/https://mfa.gov.ua/ua/page/open/id/5418|url-status=dead|archive-date=2 October 2019|title=МЗС України звертається до світу – вживай #KyivNotKiev|trans-title=MFA addresses the World – use #KyivNotKiev|language=Ukrainian|publisher=[[Ministry of Foreign Affairs (Ukraine)|MFA of Ukraine]]}}</ref><ref>{{Cite web|url=https://www.bbc.com/ukrainian/news-45718643|title=#KyivNotKiev: МЗС закликає світ коректно писати Київ|trans-title=#KyivNotKiev: MFA asks the World to correctly spell Kyiv|language=Ukrainian|date=3 October 2018|publisher=[[BBC News Ukrainian]]|archive-url=https://archive.today/20200117212011/https://www.bbc.com/ukrainian/news-45718643|archive-date=17 January 2020|accessdate=17 January 2020|url-status=live}}</ref> It is a part of the wider '''CorrectUA''' campaign. It is also part of a global trend of [[List of city name changes|city name changes]].
The organisation intends to internationally assert a Ukrainian identity and help shed international perceptions of linguistic relics of the [[Russian Empire]] and [[Soviet Union]] by [[Ukrainization|promoting the exclusive use of Ukrainian-language transliterations]] for Ukrainian place names.<ref>{{Cite web|url=https://ua.korrespondent.net/ukraine/4065785-pysaty-Kyiv-a-ne-Kiev-chomu-tse-vazhlyvo|title=Писати Kyiv, а не Kiev. Чому це важливо?|trans-title=Writing Kyiv, but not Kiev. Why this is important?|language=Ukrainian|date=15 February 2019|publisher=[[Korrespondent]]|archive-url=https://archive.today/20200117234221/https://ua.korrespondent.net/ukraine/4065785-pysaty-Kyiv-a-ne-Kiev-chomu-tse-vazhlyvo|archive-date=17 January 2020|accessdate=17 January 2020|url-status=live}}</ref><ref name="atlantic">{{Cite web|url=https://www.atlanticcouncil.org/blogs/ukrainealert/kyiv-not-kiev-why-spelling-matters-in-ukraines-quest-for-an-independent-identity/|title=Kyiv not Kiev: Why spelling matters in Ukraine's quest for an independent identity|last=Dickinson|first=Peter|date=21 October 2019|publisher=[[Atlantic Council]]|archive-url=https://archive.today/20200119141129/https://www.atlanticcouncil.org/blogs/ukrainealert/kyiv-not-kiev-why-spelling-matters-in-ukraines-quest-for-an-independent-identity/|archive-date=19 January 2020|accessdate=19 January 2020|url-status=live}}</ref><ref name="badische">{{Cite web|url=https://www.badische-zeitung.de/kiew-oder-kyjiw-die-ukraine-kaempft-fuer-die-rueckkehr-des-ukrainischen|title=Kiew oder Kyjiw? Die Ukraine kämpft für die Rückkehr des Ukrainischen|last=Bloedner|first=Dominik|date=30 July 2019|publisher=[[Badische Zeitung]]|trans-title=Kiew or Kyjiw? ("Kiev or Kyiv?" in German romanization) Ukraine fights for return of the Ukrainian|language=German|accessdate=19 January 2020|archive-date=31 December 2019|archive-url=https://web.archive.org/web/20191231200232/https://www.badische-zeitung.de/kiew-oder-kyjiw-die-ukraine-kaempft-fuer-die-rueckkehr-des-ukrainischen|url-status=live}}</ref> The campaign is run by the Department of Public Diplomacy of the MFA.
The transliteration ''Kyiv'' was legally mandated by the Ukrainian government in 1995,<ref>{{Cite web|url=https://www.kyivpost.com/multimedia/video/kyiv-not-kiev-why-ukrainians-care-so-much-about-their-capitals-spelling|title=Kyiv, Not Kiev. Why Ukrainians care so much about their capital's spelling|last1=Khalimova|first1=Elzara|last2=Yakutenko|first2=Anna|last3=Sedlerova|first3=Alina|date=29 February 2020|publisher=[[Kyiv Post]]|accessdate=29 February 2020|archive-date=31 October 2020|archive-url=https://web.archive.org/web/20201031042905/https://www.kyivpost.com/multimedia/video/kyiv-not-kiev-why-ukrainians-care-so-much-about-their-capitals-spelling|url-status=live}}</ref> and since then, it has tried to make ''Kyiv'' more widely used abroad.<ref name="bbc-usa">{{Cite web|url=https://www.bbc.com/ukrainian/news-48648098|title=У США пояснили, що означає зміна написання Kiev на Kyiv|trans-title=USA explained what the change of spelling from Kiev to Kyiv means|language=Ukrainian|date=15 June 2019|publisher=[[BBC News Ukrainian]]|archive-url=https://archive.today/20200117205647/https://www.bbc.com/ukrainian/news-48648098|archive-date=17 January 2020|accessdate=17 January 2020|url-status=live}}</ref> At the international level, this transliteration was approved by the Tenth United Nations Conference on Standardization of Geographical Names in 2012, but did not end up making much of an impact.<ref>{{cite web|url=https://unstats.un.org/unsd/geoinfo/UNGEGN/docs/10th-uncsgn-docs/econf/E_CONF.101_144_Report%20of%20the%2010th%20UNCSGN_e.pdf|title=Tenth United Nations Conference on the Standardization of Geographical Names|date=9 August 2012|publisher=[[United Nations]]|access-date=9 March 2020|archive-date=19 April 2021|archive-url=https://web.archive.org/web/20210419101246/https://unstats.un.org/unsd/geoinfo/UNGEGN/docs/10th-uncsgn-docs/econf/E_CONF.101_144_Report%20of%20the%2010th%20UNCSGN_e.pdf|url-status=live}}</ref><ref>{{Cite web|url=https://www.unn.com.ua/uk/news/879449-v-oon-shvalili-ukrayinsku-sistemu-latinizatsiyi-geografichnih-nazv|title=В ООН схвалили українську систему латинізації географічних назв|trans-title=UN adopted Ukrainian system of latinization of geographical names|language=Ukrainian|last=Bozhko|first=Yurii|date=22 August 2012|publisher=UNN|accessdate=17 January 2020|archive-date=2 September 2019|archive-url=https://web.archive.org/web/20190902213426/https://www.unn.com.ua/uk/news/879449-v-oon-shvalili-ukrayinsku-sistemu-latinizatsiyi-geografichnih-nazv|url-status=live}}</ref> Prior to 2019, there were few cases of organizations switching to the "Kyiv" spelling, because many people outside Ukraine did not see the need or thought that the issue was "imposed by [[Ukrainian nationalism|nationalists]] on purpose".<ref name="atlantic"/><ref>{{Cite web|url=https://www.nytimes.com/2019/11/13/us/politics/kiev-pronunciation.html|title=Wait, How Do You Pronounce Kiev?|last=Zraick|first=Karen|date=13 November 2019|work=[[The New York Times]]|archive-url=https://archive.today/20191114062357/https://www.nytimes.com/2019/11/13/us/politics/kiev-pronunciation.html|archive-date=14 November 2019|accessdate=18 January 2020|url-status=live}}</ref><ref name="rferl-fan">{{Cite web|url=https://www.radiosvoboda.org/a/ukraine-kyiv-not-kiev/29250368.html|title="Kyiv not Kiev" – довідка для вболівальника|trans-title="Kyiv not Kiev" – a guide for a fan|language=Ukrainian|date=25 May 2018|publisher=[[Radio Free Europe/Radio Liberty]]|accessdate=17 January 2020|archive-date=6 April 2020|archive-url=https://web.archive.org/web/20200406201729/https://www.radiosvoboda.org/a/ukraine-kyiv-not-kiev/29250368.html|url-status=live}}</ref> The [[Russo-Ukrainian War]] had already begun in 2014, and the conflict engendered many Western media outlets to switch spelling.<ref>{{cite web |url=https://www.atlanticcouncil.org/blogs/ukrainealert/kyiv-not-kiev-why-spelling-matters-in-ukraines-quest-for-an-independent-identity/ |title=Kyiv not Kiev: Why spelling matters in Ukraine's quest for an independent identity |date=21 Oct 2019 |publisher=[[The Atlantic Council]] |access-date=8 March 2020 |archive-date=19 January 2020 |archive-url=https://archive.today/20200119141129/https://www.atlanticcouncil.org/blogs/ukrainealert/kyiv-not-kiev-why-spelling-matters-in-ukraines-quest-for-an-independent-identity/ |url-status=live }}</ref> The war and international political opinions only intensified with [[Russia's invasion of Ukraine (2022)|Russia's invasion of Ukraine]] in 2022.
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