Hinge (app): Difference between revisions

Hinge marketing focuses on its "designed to be deleted" theme; when two Hinge users fall in love, the app's mascot Hingie is shown being destroyed in various ways such as getting roasted in a campfire, encased in ice, run over by a taxi, or flattened by an air conditioning unit.<ref name=":0" /><ref>{{Cite web|url=https://www.iol.co.za/lifestyle/love-sex/relationships/hinge-the-new-dating-app-designed-to-be-deleted-32910173|title=Hinge, the new dating app designed to be deleted &#124; IOL|website=www.iol.co.za|access-date=2019-10-08|archive-date=2019-10-08|archive-url=https://web.archive.org/web/20191008031105/https://www.iol.co.za/lifestyle/love-sex/relationships/hinge-the-new-dating-app-designed-to-be-deleted-32910173|url-status=live}}</ref> In 2020, the app launched Hingie Shop, selling products that can be "destroyed" such as [[bath bomb]]s and [[s'more]]s, in additional to apparel and jewelry.<ref>{{Cite web |url=https://www.adweek.com/retail/hinges-new-online-shop-celebrates-dating-apps-sacrificial-mascot/ |title=Hinge Launches Online Shop With Stuff Meant to be Destroyed |last=Zelaya |first=Ian |date=2020-01-08 |website=www.adweek.com |access-date=2020-04-02 |archive-date=2020-04-10 |archive-url=https://web.archive.org/web/20200410195442/https://www.adweek.com/retail/hinges-new-online-shop-celebrates-dating-apps-sacrificial-mascot/ |url-status=live }}</ref><ref>{{cite news |last1=Watson |first1=Imogen |title=Hinge opens merch store stocked with Hingie garbs and 'delete day' goods |url=https://www.thedrum.com/news/2020/01/08/hinge-opens-merch-store-stocked-with-hingie-garbs-and-delete-day-goods |access-date=13 February 2022 |work=The Drum |date=8 January 2020}}</ref> The Hingie shop website is no longer live.<ref>{{cite web |title=Hingie Shop |url=https://web.archive.org/web/20210215000000*/hingieshop.com |website=Wayback Machine |access-date=13 February 2022}}</ref>