Academy Music Group: Difference between revisions

The group formed a partnership in 2008 with the [[O2 (UK)|O2]] mobile phone company to allow customers of the company to receive priority access to tickets at the venues. The deal saw eleven UK venues renamed O2 Academies from 1 January 2009, with O2 customers able to buy tickets to gigs up to two days before others.<ref>{{cite news | url= http://www.nme.com/news/nme/40887 | title= Academy Group music venues announce new partnership | date= 6 November 2008 | publisher= [[NME]] | access-date= 2008-12-06}}</ref> The deal also involved music promoter [[Live Nation]] who own 51% of the venues.<ref>{{cite news | url= https://www.theguardian.com/media/2008/nov/06/marketingandpr-mediabusiness | title= O2 to sponsor Academy music venues | last= Sweney | first= Mark | publisher= [[The Guardian]] | date= 6 November 2008 | access-date= 2008-12-06}}</ref> In July 2017, O2, Live Nation and Academy Music Group renewed the agreement for a further ten years.<ref>{{Cite news|url=http://www.musicweek.com/live/read/o2-live-nation-and-academy-music-group-renew-alliance-for-o2-academy-venues/069239|title=O2, Live Nation and Academy Music Group renew alliance for O2 Academy venues|date=24 July 2017|work=Music Week|access-date=23 February 2018|language=en}}</ref>

 

*[[O2 Academy Birmingham]]

*[[Digbeth Institute|O2 Institute Birmingham]]