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[[File:Nanaimo bar detail.jpg|thumb|Close-up]]The popularity of the bar in Nanaimo led local residents to mobilise to have it voted "Canada's Favourite Confection" in a ''[[National Post]]'' reader survey.<ref>{{cite news |url = http://www.canada.com/nationalpost/news/story.html?id=c84dc36d-ade6-4595-931b-62faf0773bb0 |title = Democracy never tasted so delicious| work= National Post |date = June 30, 2006| access-date = 2007-10-03| url-status = dead |archive-url = https://web.archive.org/web/20120213175506/http://www.canada.com/nationalpost/news/story.html?id=c84dc36d-ade6-4595-931b-62faf0773bb0|archive-date = February 13, 2012}}</ref> In 1985, Mayor Graeme Roberts initiated a contest to find the ultimate Nanaimo bar recipe. The recipe submitted by Joyce Hardcastle, a resident of Nanaimo, was unanimously selected by a panel of judges.<ref>{{cite web|url = http://www.buccaneerinn.com/nanaimo_bars.htm|title = Nanaimo Bars|publisher = The Buccaneer Inn|access-date = 2007-10-03|url-status = dead|archive-url = https://web.archive.org/web/20071017230724/http://buccaneerinn.com/nanaimo_bars.htm|archive-date = 2007-10-17}}</ref> The Nanaimo bar was popularized nationwide after being highlighted as a classic Canadian dessert at [[Expo 86]].<ref>{{cite book |last=Newman |first=Lenore |date=2017 |title=Speaking in Cod Tongues: A Canadian Culinary Journey |location=Regina |publisher=University of Regina Press |isbn= 978-0889774599}}</ref>
Recipes for similar desserts are found in various places, under various names, in North America and Europe. The designation "Nanaimo bar" is Canadian, and appears in the ''[[Canadian Oxford Dictionary]]'',<ref>{{Cite encyclopedia | editor-last = Barber | editor-first = Katherine | title= Nanaimo bar| work= [[Canadian Oxford Dictionary|The Canadian Oxford Dictionary]] | place = Don Mills, Ontario | publisher = [[Oxford University Press]] | year = 2004 | edition = 2nd | isbn = 0-19-541816-6 }}</ref> but not in other language or dialect versions. Nanaimo Bars are the main feature of the Pelkie Reunion Dessert Contest held every four years in British Columbia, where they are
An episode from the first season of the competition television show ''[[MasterChef Canada]]'' features an elimination challenge where competitors made desserts inspired by Nanaimo bars, chosen among three Canadian desserts.<ref>{{cite web| url= http://www.cookingchanneltv.com/shows/masterchef-canada/100/great-canadian-bake-sale.html | title= Great Canadian Bake Sale| website= CookingChannelTV.com}}</ref>
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