On May 4, 2019, Forward Madison unveiled its dairy cow mascot, named "Lionela Bessi" following a fan vote.<ref name="howler">{{cite web |last1=Eanet |first1=Lindsay |title=Gathering the Flock: Building a Club, a Culture and a Brand in Madison |url=https://www.whatahowler.com/forward-madison-building-club-brand-usl-league-one/ |website=whatahowler.com |publisher=Howler Magazine |access-date=August 11, 2020 |date=November 18, 2019}}</ref><ref>{{Cite tweet |user=ForwardMSNFC |number=https://twitter.com/ForwardMSNFC/status/1124824308788936704 |date = May 4, 2019 |title=Before we kick off, we've got a big announcement to make: Please welcome the newest member of Forward Madison - as voted for by the fans, it's Lionela Bessi! [Cow emoji] }}</ref> Bessi was brought back for the club's second season.<ref>{{cite web |title=Forward Madison brings back Lionela Bessi FOR 2020 Season |url=https://www.forwardmadisonfc.com/news_article/show/1060610 |website=forwardmadisonfc.com |publisher=Forward Madison FC |access-date=August 11, 2020 |date=October 28, 2019}}</ref>
