Beverly Hills Polo Club: Difference between revisions

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Revision as of 19:39, 15 November 2024 edit Keizers (talk \| contribs) Extended confirmed users 26,614 edits ←Created page with ''''Beverly Hills Polo Club''' or '''BHPC''' is a fashion brand established in 1982 named after the eponymous polo club in Beverly Hills, California. In the 1980s, real estate developers Daniel Terheggen and Norman J. Kravetz obtained the licensing rights to use the polo club's branding.<ref>{{cite news \|title=Two Developers Clash as Competitors \|url=https://www.newspapers.com/article/the-los-angeles-times-two-developers-cla/159111290/ \|access-date=15 No...'		Latest revision as of 23:36, 23 December 2024 edit undo Whoisjohngalt (talk \| contribs) Extended confirmed users, New page reviewers 21,500 edits Cleaned up using AutoEd and copy edit.
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Line 1: {{Short description\|Fashion brand}} '''Beverly Hills Polo Club''' or '''BHPC''' is a fashion brand established in 1982 named after the eponymous polo club in [[Beverly Hills, California]]. In the 1980s, real estate developers Daniel Terheggen and Norman J. Kravetz obtained the licensing rights to use the polo club's branding.<ref>{{cite news \|title=Two Developers Clash as Competitors \|url=https://www.newspapers.com/article/the-los-angeles-times-two-developers-cla/159111290/ \|access-date=15 November 2024 \|work=Los Angeles Times \|date=1 December 1985 \|page=132 \|quote=[Norman J.]] Kravetz…with Daniel Terheggen, his longtime friend and partner… With another partner, the two men also own licensing right to the Beverly Hills Polo Club label.}}</ref> The company is now owned by [[Apparel Group LLC]].<ref>{{cite web \|title=Beverly Hills Polo Club - Luxury Fashion {{!}} APPAREL GROUP \|url=https://www.apparelgroup.com/en/beverly-hills-polo-club/#:~:text=Beverly%20Hills%20Polo%20Club%2C%20established,membership%20to%20a%20private%20club. \|access-date=15 November 2024 \|date=15 August 2022}}</ref>▼ [[File:SZ 深圳 Shenzhen 福田 Futian 京基濱河時代商場 KK One Mall shop clothing Beverly Hills Polo Club June 2024 R12S 09.jpg\|thumb\|Retail store in [[Shenzhen]], China, 2024]] [[File:HK TST 尖沙咀 Tsim Sha Tsui 漢口道 Hankow Road shop Beverly Hill Polo Club clothing September 2020 SS2 12.jpg\|thumb\|Retail store in [[Hong Kong]], 2020]] [[File:HK Jordan 寧波街 Ning Po Street night shop Beverly Hills Polo Club clothing Koshun House Mar-2013.JPG\|thumb\|Retail store in [[Hong Kong]], 2013]] ▲'''Beverly Hills Polo Club''' or '''BHPC''' is a fashion brand established in 1982 named after the eponymous polo club in [[Beverly Hills, California]]. In the 1980s, real estate developers Daniel Terheggen and Norman J. Kravetz obtained the licensing rights to use the polo club's branding.<ref>{{cite news \|title=Two Developers Clash as Competitors \|url=https://www.newspapers.com/article/the-los-angeles-times-two-developers-cla/159111290/ \|access-date=15 November 2024 \|work=Los Angeles Times \|date=1 December 1985 \|page=132 \|quote=[Norman J.]] ~~Kravetz…with~~Kravetz...with Daniel Terheggen, his longtime friend and ~~partner…~~partner... With another partner, the two men also own licensing ~~right~~rights to the Beverly Hills Polo Club label.}}</ref> The company is now owned by [[Apparel Group LLC]].<ref>{{cite web \|title=Beverly Hills Polo Club - Luxury Fashion {{!}} APPAREL GROUP \|url=https://www.apparelgroup.com/en/beverly-hills-polo-club/#:~:text=Beverly%20Hills%20Polo%20Club%2C%20established,membership%20to%20a%20private%20club. \|access-date=15 November 2024 \|date=15 August 2022}}</ref> ==Brand positioning"== The brand draws from the culture of Beverly Hills and the polo heritage ~~of polo~~ to develop a product line that it positions as a combination of casual style and exclusivity. BHPC markets itself as a lifestyle brand intended to appeal to a global audience through its apparel, accessories, and other consumer goods. The brand's logo, featuring a polo player in action, reflects its association with the sport of polo, which is historically connected to elite social circles. The logo, alongside a ~~color palette often described as~~ warm and glamorous color palette, is central to ~~BHPC’s~~BHPC's marketing and branding strategy. These elements are intended to evoke both the heritage of polo and an aspirational lifestyle.<ref name="vcg1">{{cite web \|title=The History of Beverly Hills Polo Club \|url=https://vintageclothingguides.com/brand-history/the-history-of-beverly-hills-polo-club/ \|website=Vintage Clothing Guides \|access-date=15 November 2024 \|language=en-gb \|date=1 October 2024}}</ref> ==Markets== Line 8 ⟶ 12: ==Product Range== BHPC offers a variety of products, including clothing for men, women, and children, as well as accessories such as footwear, watches, eyewear, handbags, and fragrances. BHPC introduces seasonal collections and occasional collaborations to add diversity to its offerings. Its product lines emphasize a mix of classic styles and contemporary trends, aiming to appeal to consumers with an interest in luxury and lifestyle goods.<ref name="vcg1"/><ref name="lapolo">{{cite web \|title=Brand Story: Beverly Hills Polo Club \| url=https://lapolo.in/blog/brand-story-beverly-hills-polo-club/ \|website=LA Polo International \|access-date=15 November 2024 \|date=12 May 2017 \|quote=Beverly Hills Polo Club sponsored two polo matches in the middle east. These high-profile events were the ABCD Pink Polo Match in 2015 and the HH President Club Match in 2016.}}</ref> ==Polo match sponsorships== Beverly Hills Polo Club sponsored two polo matches in the Middle East, the ABCD Pink Polo Match in November 2015 and the HH President Club Match in January 2016.<ref name="lapolo"/> ==References== {{reflist}} [[Category:Clothing brands of the United States]] [[Category:Retail companies of the United Arab Emirates]] [[Category:Polo]]