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{{Short description|UK-based global market research firm}}
{{Advert|date=November 2022}}
{{distinguish|Minitel}}
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'''Mintel Group Ltd''' is a global, privately owned [[Market Research|market research]] firm based in [[London]], [[United Kingdom|UK]].<ref>{{Cite web |last=Lazare |first=Lewis |date=2013-02-20 |title=Think agile: Mintel moves to a new San Francisco homebase |url=https://www.bizjournals.com/chicago/news/2013/02/20/think-agile-mintel-moves-to-a-new.html |access-date=2022-11-03 |website=www.bizjournals.com}}</ref> The corporation also maintains offices in [[Chicago]], [[Mumbai]], [[Belfast]], [[Shanghai]], [[Tokyo]], [[Sydney]], [[
==History==
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1998
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Mintel acquires New Product News magazine{{Cn|date=December 2024}}
[[Chicago]] office is opened{{Cn|date=December 2024}}
Mintel Global New Products Database (GNPD) is launched in the [[United States]]<ref>{{Cite journal |last=Solis |first=Eimmy |date=2016-01-02 |title=Mintel Global New Products Database (GNPD) |url=https://doi.org/10.1080/08963568.2016.1112230 |journal=Journal of Business & Finance Librarianship |volume=21 |issue=1 |pages=79–82 |doi=10.1080/08963568.2016.1112230 |s2cid=61439596 |issn=0896-3568}}</ref><ref>{{Cite web |last=Team |first=Management Library Research |title=LibGuides: How to: Research Consumer Markets: New Products |url=https://guides.library.cornell.edu/cmr/NewProducts |access-date=2022-06-28 |website=guides.library.cornell.edu |language=en}}</ref>
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Mintel acquires American Mailbox Monitor and rebrands the company as Comperemedia<ref>{{Cite web |date=2019-06-03 |title=How Comperemedia became the one source of truth for marketers |url=https://welcome.comperemedia.com/blog/comperemedia-brand-story-and-how-we-became-the-one-source-of-truth-for-marketers/ |access-date=2022-05-26 |website=Comperemedia |language=en-GB}}</ref>
Mintel Comperemedia is launched in the [[United States]]{{Cn|date=December 2024}}
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2000
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Mintel is awarded [[United Kingdom|UK]] Business [[superbrands|Superbrand]] status for the first time (Mintel has maintained this status through 2008){{Cn|date=December 2024}}
Mintel opens Australian office in [[Sydney]]<ref name="mintel1">{{cite web|url=http://www.mintel.com/company-history |title=Company History |publisher=Mintel |accessdate=2010-07-18}}</ref>
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2001
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Mintel acquires CIG (Corporate Intelligence Group){{Cn|date=December 2024}}
Mintel publishes its first European and US [[Market Research|market research]] reports{{Cn|date=December 2024}}
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2003
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Mintel Comperemedia begins tracking mail sent to [[United States]] [[insurance broker]]s and [[stockbroker]]s{{Cn|date=December 2024}}
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Mintel Menu Insights is launched<ref name="findarticles1">{{cite news|url=http://findarticles.com/p/articles/mi_m3289/is_1_174/ai_n9484783 |title=Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick | Prepared Foods | Find Articles at BNET |publisher=Findarticles.com |accessdate=2010-07-18 | year=2005}}</ref>
Mintel receives [[British-American|British American]] [[Chamber of Commerce]] Award: Customer Focus and Innovation{{Cn|date=December 2024}}
Mintel Premier is launched, providing [[Market Research|market research]] data in an expanded online [[Interface (computer science)|interface]]<ref>{{cite web|url=http://www.scotinfonet.com/partners.htm |title=Partners—Scottish Information Network |publisher=Scotinfonet.com |date=2008-08-28 |accessdate=2010-07-18 |url-status=dead |archive-url=https://web.archive.org/web/20090912063825/http://www.scotinfonet.com/partners.htm |archive-date=2009-09-12 }}</ref>
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2006
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Mintel Comperemedia launches [[online panel|email panel]] and begins tracking trends and [[Marketing strategy|strategies]] in [[E-mail marketing|email marketing]]{{Cn|date=December 2024}}
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2007
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Mintel launches Mintel Oxygen and Mintel Inspire<ref name="marketresearchworld1">{{cite web|url=http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1324&Itemid=2 |title=Mintel launches 'Mintel Inspire' |publisher=Marketresearchworld.net |accessdate=2010-07-18}}</ref> pairing [[Market Research|market research]] with [[editorial]] on major market trends and future developments{{Cn|date=December 2024}}
Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring [[Product life cycle management|successes and failures in sales of new products]]<ref>{{cite web|url=http://us.infores.com/page/news/pr/pr_archive?mode=single&pr_id=182 |title=SymphonyIRI Group > About > Site Map—SymphonyIRI Group |publisher=Us.infores.com |accessdate=2010-07-18}}</ref>
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