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Line 1: {{Short description\|UK-based global market research firm}} {{Advert\|date=November 2022}} {{distinguish\|Minitel}} {{Infobox company \| name = Mintel Group Ltd \| logo = [[File:Mintel_Group_Ltd_Logo.jpeg\|250px]] \| type = [[Privately held company]] \| foundation = {{start date and age\|1972}} \| founder = Nicholas Berry \| location_city = [[London]] \| location_country = [[United Kingdom]] \| key_people = Matthew Nelson ([[Global CEO]])<br/>Peter Haigh ([[Executive Chairman]])<ref>{{cite web\|url=http://www.voxpops.com/research_article-mintel-adds-video.php \|title=Free Research Article—Lost That Branded Feeliing? \|publisher=Voxpops.com \|date=2007-02-28 \|accessdate=2010-07-18 \|url-status=dead \|archive-url=https://web.archive.org/web/20110717232033/http://www.voxpops.com/research_article-mintel-adds-video.php \|archive-date=2011-07-17 }}</ref> \| industry = [[Market Research]] \| areas_served = Global \| homepage = {{URL\|https://www.mintel.com/}} }} '''Mintel Group Ltd''' is a global, privately owned [[Market Research\|market research]] firm based in [[London]], [[United Kingdom\|UK]].<ref>{{Cite web \|last=Lazare \|first=Lewis \|date=2013-02-20 \|title=Think agile: Mintel moves to a new ~~Chicago~~San Francisco homebase \|url=https://www.bizjournals.com/chicago/news/2013/02/20/think-agile-mintel-moves-to-a-new.html \|access-date=2022-11-03 \|website=www.bizjournals.com}}</ref> The corporation also maintains offices in [[Chicago]], [[Mumbai]], [[Belfast]], [[Shanghai]], [[Tokyo]], [[Sydney]], [[~~Sao~~São Paulo]], [[Singapore]], [[Kuala Lumpur]], [[Dusseldorf]], [[Bangkok]], and [[Seoul]]. Mintel [[database]]s, [[analysis]], and [[forecasting\|forecast]]s are accessible to [[subscription business model\|subscribing clients]], those who purchase standalone reports, and to students in participating university libraries. ==History== Line 42: 1998 \| Mintel acquires New Product News magazine{{Cn\|date=December 2024}} [[Chicago]] office is opened{{Cn\|date=December 2024}} Mintel Global New Products Database (GNPD) is launched in the [[United States]]<ref>{{Cite journal \|last=Solis \|first=Eimmy \|date=2016-01-02 \|title=Mintel Global New Products Database (GNPD) \|url=https://doi.org/10.1080/08963568.2016.1112230 \|journal=Journal of Business & Finance Librarianship \|volume=21 \|issue=1 \|pages=79–82 \|doi=10.1080/08963568.2016.1112230 \|s2cid=61439596 \|issn=0896-3568}}</ref><ref>{{Cite web \|last=Team \|first=Management Library Research \|title=LibGuides: How to: Research Consumer Markets: New Products \|url=https://guides.library.cornell.edu/cmr/NewProducts \|access-date=2022-06-28 \|website=guides.library.cornell.edu \|language=en}}</ref> Line 53: Mintel acquires American Mailbox Monitor and rebrands the company as Comperemedia<ref>{{Cite web \|date=2019-06-03 \|title=How Comperemedia became the one source of truth for marketers \|url=https://welcome.comperemedia.com/blog/comperemedia-brand-story-and-how-we-became-the-one-source-of-truth-for-marketers/ \|access-date=2022-05-26 \|website=Comperemedia \|language=en-GB}}</ref> Mintel Comperemedia is launched in the [[United States]]{{Cn\|date=December 2024}} \|- \| 2000 \| Mintel is awarded [[United Kingdom\|UK]] Business [[superbrands\|Superbrand]] status for the first time (Mintel has maintained this status through 2008){{Cn\|date=December 2024}} Mintel opens Australian office in [[Sydney]]<ref name="mintel1">{{cite web\|url=http://www.mintel.com/company-history \|title=Company History \|publisher=Mintel \|accessdate=2010-07-18}}</ref> Line 65: 2001 \| Mintel acquires CIG (Corporate Intelligence Group){{Cn\|date=December 2024}} Mintel publishes its first European and US [[Market Research\|market research]] reports{{Cn\|date=December 2024}} \|- \| 2003 \| Mintel Comperemedia begins tracking mail sent to [[United States]] [[insurance broker]]s and [[stockbroker]]s{{Cn\|date=December 2024}} \|- \| Line 79: Mintel Menu Insights is launched<ref name="findarticles1">{{cite news\|url=http://findarticles.com/p/articles/mi_m3289/is_1_174/ai_n9484783 \|title=Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick \| Prepared Foods \| Find Articles at BNET \|publisher=Findarticles.com \|accessdate=2010-07-18 \| year=2005}}</ref> Mintel receives [[British-American\|British American]] [[Chamber of Commerce]] Award: Customer Focus and Innovation{{Cn\|date=December 2024}} Mintel Premier is launched, providing [[Market Research\|market research]] data in an expanded online [[Interface (computer science)\|interface]]<ref>{{cite web\|url=http://www.scotinfonet.com/partners.htm \|title=Partners—Scottish Information Network \|publisher=Scotinfonet.com \|date=2008-08-28 \|accessdate=2010-07-18 \|url-status=dead \|archive-url=https://web.archive.org/web/20090912063825/http://www.scotinfonet.com/partners.htm \|archive-date=2009-09-12 }}</ref> Line 88: Mintel partners with [[United States\|US]] [[credit bureau]]s to track [[credit card]] offers according to [[credit score]]{{Citation needed\|date=August 2022}} Mintel acquires [[Paris]]-based [[Cosmetics\|Cosmetic]] [[Market research\|Research]], adding [[high-end]] [[cosmetics]] to its Global New Products Database<ref>{{Cite web \|last=Matthews \|first=Sam \|date=2006-01-27 \|title=Mintel acquires Cosmetic Research to expand beauty offering \|url=https://www.campaignlive.com/article/mintel-acquires-cosmetic-research-expand-beauty-offering/538185~~?utm_source=website&utm_medium=social~~ \|access-date=2022-07-19 \|website=www.campaignlive.com \|language=en}}</ref> \|- \| 2006 \| Mintel Comperemedia launches [[online panel\|email panel]] and begins tracking trends and [[Marketing strategy\|strategies]] in [[E-mail marketing\|email marketing]]{{Cn\|date=December 2024}} \|- \| 2007 \| Mintel launches Mintel Oxygen and Mintel Inspire<ref name="marketresearchworld1">{{cite web\|url=http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1324&Itemid=2 \|title=Mintel launches 'Mintel Inspire' \|publisher=Marketresearchworld.net \|accessdate=2010-07-18}}</ref> pairing [[Market Research\|market research]] with [[editorial]] on major market trends and future developments{{Cn\|date=December 2024}} Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring [[Product life cycle management\|successes and failures in sales of new products]]<ref>{{cite web\|url=http://us.infores.com/page/news/pr/pr_archive?mode=single&pr_id=182 \|title=SymphonyIRI Group > About > Site Map—SymphonyIRI Group \|publisher=Us.infores.com \|accessdate=2010-07-18}}</ref>