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{{Infobox company
| logo =
| logo_size = 200px
| type = [[Private company|Private]]
Line 10 ⟶ 11:
| area_served = Worldwide
| key_people = Kean Etro<br /> Jacopo Etro<br /> Veronica Etro<br /> Ippolito Etro
| revenue = {{increase}} US$372 million (2018)<ref>Alexandra Marshall (February 23, 2018), [https://www.wmagazine.com/story/etro-family-50-year-anniversary-italy How An Italian Family Turned Paisley Prints And Haute-Hippe Garb Into a 50-Year-Old Fashion Legacy] ''[[W (magazine)|W]]''</ref>
| products = Clothing, footwear, handbags, jewellery, perfumes, textiles and home furnishings
| homepage = {{URL|http://www.etro.com}}
}}
'''Etro''' is a family-managed Italian luxury [[Fashion design|fashion house]] founded in 1968. It is mainly known for its [[Paisley (design)|paisley]] patterns, which the company started making in 1981.
▲'''Etro''' is an Italian fashion house founded in 1968.
==History==
Etro was founded in 1968 by Gerolamo "Gimmo" Etro<ref>{{cite web|url=http://www.scmp.com/lifestyle/article/1672701/creative-director-etro-takes-inspiration-native-textiles|title=Creative director at Etro takes inspiration from native textiles|date=1 January 2015|work=South China Morning Post}}</ref> as a textile design company.<ref>{{cite book |title=The Fairchild Encyclopedia of Menswear |page=137 |author=Mary Lisa Gavenas |publisher=Fairchild Books |year=2008}}</ref><ref>{{cite book |url=https://books.google.com/books?id=nQp0CTwZhkYC&pg=PA139 |language=
The company began producing [[
By 2018, Etro reported $372 million in annual revenue.<ref>Alexandra Marshall (February 23, 2018), [https://www.wmagazine.com/story/etro-family-50-year-anniversary-italy How An Italian Family Turned Paisley Prints And Haute-Hippe Garb Into a 50-Year-Old Fashion Legacy] ''[[W (magazine)|W]]''</ref> By 2021, the company operated 140 flagships in 58 countries with boutiques in cities such as Milan, London, Paris, New York, Beijing and Tokyo.<ref>Luisa Zargani (July 18, 2021), [https://wwd.com/business-news/mergers-acquisitions/l-catterton-takes-control-etro-1234884130/ L Catterton Takes Control of Etro] ''[[Women's Wear Daily]]''.</ref> That year, it also took control of its South Korean business by opening a subsidiary in Seoul.<ref>Martino Carrera (January 27, 2021), [https://wwd.com/fashion-news/fashion-scoops/etro-launches-south-korean-subsidiary-1234714614/ Etro Opens South Korean Subsidiary] ''[[Women's Wear Daily]]''.</ref>
In 2021, [[L Catterton]] agreed to buy a 60% stake in Etro, in a deal valuing the company at about 500 million euros ($590 million).<ref>Elisa Anzolin and Claudia Cristoferi (April 19, 2021), [https://www.reuters.com/article/us-etro-m-a-l-catterton-idUSKBN2C61LX Italy's Etro is considering interest from L Catterton -source] ''[[Reuters]]''.</ref><ref>Silvia Aloisi (July 18, 2021), [https://www.reuters.com/business/lvmh-backed-fund-buy-60-italian-fashion-label-etro-sources-2021-07-18/ LVMH-backed fund to buy 60% of Italian fashion label Etro -sources] ''[[Reuters]]''.</ref><ref>Luisa Zargani (July 18, 2021), [https://wwd.com/business-news/mergers-acquisitions/l-catterton-takes-control-etro-1234884130/ L Catterton Takes Control of Etro] ''[[Women's Wear Daily]]''.</ref> In 2022, Etro appointed designer Marco De Vincenzo as its new creative director for women’s, men’s and home collections,<ref>Hannah Militano (25 February 2022), [https://graziamagazine.com/us/articles/etro-marco-de-vincenzo-creative-director/ Etro Names New Creative Director, Designer Marco De Vincenzo] ''[[Grazia]]''.</ref> making him the brand’s first head designer from outside the Etro family.<ref>Laura Rysman (11 June 2022), [https://www.nytimes.com/2022/06/11/style/marco-de-vincenzo-etro.html What Would Happen if Fashion Actually Slowed Down?] ''[[New York Times]]''.</ref>
==Management==
===Family===
[[File:Kean Etro.jpg|thumb|right|150px|Kean Etro]]
Etro is identified primarily with Gimmo (born Gerolamo), the founder, however the company is managed by his four children:<ref>{{cite web|url=http://nymag.com/thecut/fashion/designers/etro/|title=Etro|work=The Cut}}</ref>
* Kean Etro was the [[creative director]] of the Etro Man collections, sometimes inspired by his travels and antique book collection.<ref>{{cite news|url=https://www.nytimes.com/1997/12/18/style/in-each-neighborhood-there-lies-a-special-shop-etro-s-madison-avenue-elegance.html?scp=5&sq=|title=In each neighbourhood there lies a special shop|newspaper=The New York Times|access-date=2 April 2014}}</ref> He joined the family business in 1986 as a digital intern. In 1990 he designed his first menswear collection, and in 1996 he produced a fashion show focused on the concept of "New Tradition".<ref>{{cite news|url=https://query.nytimes.com/gst/fullpage.html?res=990CE7D7123DF93BA25752C1A9619C8B63|title=Profile in Style: Kean Etro|newspaper=The New York Times|last=Armand Limnander|access-date=3 April 2014}}</ref>
* Veronica Etro was the [[creative director]] of the Etro Woman collections.<ref>{{cite web|url=http://www.vogue.it/people-are-talking-about/focus-on/2013/09/veronica-etro|title=A conversation with Veronica Etro|publisher=Vogue Italia|access-date=2 April 2014}}</ref> She unveiled her first womenswear collection in 2000.<ref>{{cite news|url=http://fashion.telegraph.co.uk/news-features/TMG8376933/Little-black-book-Veronica-Etro.html|title=Little Black Book: Veronica Etro|newspaper=The Daily Telegraph|last=The Daily Telegraph|access-date=3 April 2014}}</ref>
* Jacopo Etro worked for the [[family business]] from 1982, eventually becoming the Creative Director of the Etro Accessories, Leather, Home and Textile collections, as well as Head of [[Communication]]. In 2010, he was also invited to sit on the board of the ''Camera Nazionale Della Moda Italiana'' as the delegate for the Italian textile industry.<ref>{{cite news|url=http://www.thesundaytimes.co.uk/sto/style/article196070.ece|archive-url=https://web.archive.org/web/20140407083118/http://www.thesundaytimes.co.uk/sto/style/article196070.ece|url-status=dead|archive-date=April 7, 2014|title=The Collector|newspaper=The Sunday Times|last=Antonio Nieto|access-date=3 April 2014}}</ref>
* Ippolito Etro joined the company in 1991, overseeing the Administration Department before his promotion to General Director.<ref>{{cite web|url=http://www.businessoffashion.com/2014/03/shake-ippolito-etro-exit-family-business-pursue-new-horizons.htm|title=Ippolito Etro to Exit Family Business to Pursue ‘New Horizons’|publisher=Business of Fashion|last=Robin Mellery-Pratt|access-date=2 April 2014}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> He was quoted by ''[[The New York Times]]'' stating: "My father always told us that we could do what we wanted in life. But he said, 'If you work here, you have to start from scratch'".<ref>{{cite news|url=https://www.nytimes.com/1999/03/11/news/11iht-rfamily.t.html?pagewanted=2|title=Succession Problems Make Them Targets for Acquisition : Can Italy Houses Stay Alive?|newspaper=The New York Times|access-date=2 April 2014}}</ref>
===CEOs===
* Fabrizio Cardinali: 2021–present<ref>Luisa Zargani (9 September 2021), [https://wwd.com/business-news/human-resources/etro-appoints-fabrizio-cardinali-ceo-1234912437/ EXCLUSIVE: Etro Appoints Fabrizio Cardinali CEO] ''[[Women's Wear Daily]]''.</ref><ref>Claudia Cristoferi (9 September 2021), [https://www.reuters.com/article/etro-ceo-idINL8N2QB1MP Italian fashion group Etro picks new CEO after L Catterton takeover] ''[[Reuters]]''.</ref>
== Collections ==
===Menswear===
The menswear collection has been presented through conceptual catwalk shows, including the
===Womenswear===
▲The menswear collection has been presented through conceptual catwalk shows, including the Autumn Winter 03 collection that had guests ride on a 1937 steam train through urban [[Milan]], with the models walking through the cabins.<ref>{{cite web|url=http://archiviostorico.corriere.it/2003/gennaio/12/Treni_banche_fabbriche_per_sfilate_co_0_030112187.shtml|title=Treni, banche e fabbriche per le sfilate della moda maschile|publisher=Corriere della Sera|accessdate=2 April 2014}}</ref> Other pieces have included "cooked" shirts, where the pieces are dyed with berries or other food-stuffs in order to produce their intended designs.<ref>{{cite web |url=https://books.google.com/books?id=68YDAAAAMBAJ&pg=PA94 |page=94 |author=Michael Slenske |title=Kean Eye |publisher=Best Life |date=June 2008}}</ref>
The womenswear line was launched in 1991.<ref name=Purvin>{{cite book |url=https://books.google.com/books?id=BYAXAAAAQBAJ&pg=PA70 |page=70 |title=Historical Dictionary of the Fashion Industry |author=Francesca Sterlacci Purvin and Joanne Arbuckle |publisher=Scarecrow Press |year=2007}}</ref> For the 2016 Spring
===Etro Home===
▲The womenswear line was launched in 1991.<ref name=Purvin>{{cite book |url=https://books.google.com/books?id=BYAXAAAAQBAJ&pg=PA70 |page=70 |title=Historical Dictionary of the Fashion Industry |author=Francesca Sterlacci Purvin and Joanne Arbuckle |publisher=Scarecrow Press |year=2007}}</ref> For the Spring - Summer 2016 womenswear collection presented in Milan, Angelo Flaccavento wrote that it "show[ed] off the savoir-faire of her ateliers", using a ballerina-lingerie theme. He wrote further of the lighter direction the collection moved in from previous seasons that, "Everything had a charming, undone quality that looked appealing and felt new."<ref>{{cite web|url=http://www.businessoffashion.com/articles/fashion-show-review/etros-pale-damsels|title=Etro's Pale Damsels|work=The Business of Fashion}}</ref> ''The New York Times'' called the collection an "ode to turn-of-the-century femininity", also mentioning the strong influence of dance throughout the show.<ref>{{cite news |url=https://www.nytimes.com/2015/09/25/t-magazine/etro-backstage-beauty-milan-fashion-week.html |publisher=''The New York Times'' |title=At Etro, Beauty Fit For Ballet |date=September 25, 2015 |author=Laura Rysman}}</ref>
Starting in 1985, Etro added home textiles, pillows and plaids to its portfolio.<ref>{{cite book |url=https://books.google.com/books?id=EB8PkkCSuD8C&pg=PA70 |page=70 |title=Where to Wear London |author=John Graham |publisher=Where to Wear International Ltd |year=2005}}</ref><ref>Luisa Zargani (October 14, 2020), [https://wwd.com/fashion-news/designer-luxury/etro-further-developing-its-home-line-1234633689/ Etro Further Developing Its Home Line] ''[[Women's Wear Daily]]''.</ref> These were followed by ceramics, gifts and wallpaper.<ref>Luisa Zargani (October 14, 2020), [https://wwd.com/fashion-news/designer-luxury/etro-further-developing-its-home-line-1234633689/ Etro Further Developing Its Home Line] ''[[Women's Wear Daily]]''.</ref> Everything is produced in-house except for furniture.
In 2014, Etro opened its first Etro Home store in Milan during the [[Milan Furniture Fair|Salone del Mobile]].<ref>{{cite web|url=https://www.telegraph.co.uk/luxury/design/30674/the-business-jacopo-etro.html|archive-url=https://web.archive.org/web/20140415125403/http://www.telegraph.co.uk/luxury/design/30674/the-business-jacopo-etro.html|url-status=dead|archive-date=2014-04-15|title=The Business: Jacopo Etro|work=Telegraph.co.uk}}</ref>
The company also has a line of [[fragrance]]s, some using the theme of "ancient perfumery".<ref>{{cite web|url=http://www.basenotes.net/perfumenews/3191-etro-launch-marquetry-and-io-myself|title=Etro launch Marquetry and Io Myself|work=basenotes.net}}</ref> Other collections include toiletries, leathergoods, travel accessories, eyewear,<ref name=Fincher>{{cite book |url=https://books.google.com/books?id=ZFqUceugiYwC&pg=PA57 |page=57 |title=Brandstand: Strategies for Retail Brand Building |author=Peggy Fincher Winters and Carole Paul |publisher=Visual Reference Publications |year=2002}}</ref> footwear,<ref name=Purvin /> jewelry,<ref>{{cite news |url=https://www.nytimes.com/2015/09/25/t-magazine/etro-necklace-milan-fashion-week.html |title=The Daily Jewel: Etro |publisher=''The New York Times'' |date=September 25, 2015 |author=Alexa Brazilian}}</ref> and home furnishings.<ref>{{cite book |url=https://books.google.com/books?id=EB8PkkCSuD8C&pg=PA70 |page=70 |title=Where to Wear London |author=John Graham |publisher=Where to Wear International Ltd |year=2005}}</ref> In 2014, the company opened its first Etro Home store in Milan during the Salone del Mobile.<ref>{{cite web|url=https://www.telegraph.co.uk/luxury/design/30674/the-business-jacopo-etro.html|title=The Business: Jacopo Etro|work=Telegraph.co.uk}}</ref>▼
In 2017, the company entered into a licensing agreement with Jumbo Group in Cantù – later called Oniro Group – for the production and distribution of furniture.<ref>Luisa Zargani (October 14, 2020), [https://wwd.com/fashion-news/designer-luxury/etro-further-developing-its-home-line-1234633689/ Etro Further Developing Its Home Line] ''[[Women's Wear Daily]]''.</ref> In 2020, Etro revealed the brand would start developing fabrics for the outdoors, to be employed in gardens or boats.<ref>Luisa Zargani (October 14, 2020), [https://wwd.com/fashion-news/designer-luxury/etro-further-developing-its-home-line-1234633689/ Etro Further Developing Its Home Line] ''[[Women's Wear Daily]]''.</ref> In 2024, Etro entered into a partnership with Rams Global on manufacturing and supply of customized products for the Tower Rams Beyond in the [[Maslak]] neighborhood of Istanbul, making it the brand’s first residential project.<ref>Luisa Zargani (11 October 2024), [https://wwd.com/business-news/business-features/etro-first-branded-residential-project-turkey-1236678331/ Etro Launches First Branded Residential Project] ''[[Women's Wear Daily]]''.</ref>
===Fragrances===
Etro also has a line of [[fragrance]]s, some using the theme of "ancient perfumery".<ref>{{cite web|url=http://www.basenotes.net/perfumenews/3191-etro-launch-marquetry-and-io-myself|title=Etro launch Marquetry and Io Myself|work=basenotes.net}}</ref> In 2024, the company and [[Coty]] signed an agreement for the production and distribution of Etro fragrance lines and home scent collections beyond 2040.<ref>Sandra Salibian (20 February 2024), [https://wwd.com/beauty-industry-news/fragrance/coty-etro-sign-beauty-license-deal-fragrances-home-scents-1236200875/ Coty and Etro Ink Long-term Beauty License] ''[[Women's Wear Daily]]''.</ref>
===Other projects===
▲
==Controversy==
In a 2018 lawsuit filed in [[New York State Supreme Court]], former Etro employee Kim Weiner alleged the company had been discriminating against employees on the basis of race, gender and age, arguing she herself was fired after taking a stand against the company’s biased practices.<ref>Jonah Engel Bromwich and Vanessa Friedman (August 30, 2018), [https://www.nytimes.com/2018/08/30/style/etro-discrimination-lawsuit.html Lawsuit Accuses the Italian Fashion House Etro of Discrimination] ''[[New York Times]]''.</ref>
==References==
{{Reflist|3}}
==External links==
*[http://www.etro.com/ Official Website]
[[Category:High fashion brands]]
[[Category:Clothing
[[Category:
[[Category:Clothing companies established in 1968]]
▲[[Category:Paisley, Renfrewshire]]
[[Category:Eyewear brands of Italy]]
[[Category:Italian companies established in 1968]]
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