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{{Use dmy dates|date=July 2018}}
{{Infobox government agency
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| employees = 947 {{small|(June 2018)}}
| budget =
| minister1_name = [[
| minister1_pfo = Minister for Roads
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The '''Transport Accident Commission''' ('''TAC''') is the statutory [[insurance company|insurer]] of third-party personal liability (CTP insurance in other states) for [[road accident]]s in the [[Victoria (Australia)|State of Victoria]], [[Australia]]. It was established under the Transport Accident Act 1986.<ref>{{Cite web |url=http://www.dms.dpc.vic.gov.au/ |title=Archived copy |access-date=18 August 2008 |archive-url=https://web.archive.org/web/20080718170002/http://www.dms.dpc.vic.gov.au/ |archive-date=18 July 2008 |url-status=live}}</ref>
Its purpose is to fund treatment and support services for people injured in transport accidents. The TAC's support covers medical and non-medical expenses incurred as a result of an accident, for example income support for people whose injuries prevent them from performing normal job duties, or return to work programs, and equipment or aids, such as wheelchairs or crutches that are recommended by a healthcare professional. Funding used by the TAC to perform these functions comes from compulsory payments made by Victorian motorists when they register their vehicles each year with VicRoads.<ref>{{cite web |url=http://www.tac.vic.gov.au/jsp/content/NavigationController.do?areaID=25 |title=About |last=TAC |website=tac.vic.gov.au |access-date=8 March 2007 |archive-url=https://web.archive.org/web/20070322161930/http://www.tac.vic.gov.au/jsp/content/NavigationController.do?areaID=25 |archive-date=22 March 2007 |url-status=live}}</ref>
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The TAC is known for its powerful road safety public education campaigns which emphasize the personal costs of dangerous driving practices (such as speeding and [[Driving under the influence|drunk driving]]) using emotive, educational and enforcement based themes.<ref>{{cite web |url=https://www.theguardian.com/global/2013/may/28/australia-public-advertising-violent |title=Does Australia have the most gruesome public advertising in the world? |first=Arwa |last=Mahdawi |date=28 May 2013 |website=The Guardian |access-date=24 July 2018 |archive-url=https://web.archive.org/web/20180713042538/https://www.theguardian.com/global/2013/may/28/australia-public-advertising-violent |archive-date=13 July 2018 |url-status=live}}</ref>
In 1989, the increasing cost of accidents caused [[VicRoads]] and the TAC to adopt a new approach including:
* a significant boost to enforcement resources targeting speeding campaigns to sign-post change and help set the public agenda
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For its part, the TAC funds television and billboards coupled with high-impact advertising.
The TAC's most well known slogan is
Another well known slogan is
Other recognised TAC slogans from the 1990s include
A recent safety campaign drew attention to life-saving in-car technologies, such as Electronic Stability Control and curtain airbags. The aim of this campaign was to encourage car buyers to ask for these important safety features when purchasing their next car (the TAC has set up a
In 2016, the TAC commissioned the lifelike figure depicting what a human would look like if the species evolved to survive car crashes known as [[Project Graham]].
=== Video game advertising campaigns ===
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On 10 March 2009, the TAC began [[in-game advertising]] in ''[[Saint's Row 2]]'', and have their slogans featured on banners in [[Trackmania Nations]].
== Australian Football League partnerships ==
[[File:Wipe off 5.jpeg|frame|
The TAC has had partnerships with the [[Australian Football League]] and its teams to help road safety messages reach audiences at a grass-roots level.<ref>{{cite web |url=https://www.zerohanger.com/tacs-unsuccessful-history-afl-sponsorship-10295/ |title=TAC's unsuccessful history with AFL sponsorship – Zero Hanger |date=8 March 2017 |access-date=13 July 2018 |archive-url=https://web.archive.org/web/20180713073859/https://www.zerohanger.com/tacs-unsuccessful-history-afl-sponsorship-10295/ |archive-date=13 July 2018 |url-status=live}}</ref>
Most famously, the TAC was the major sponsor of [[Richmond Football Club|Richmond]] for 16 years through the "Drink, drive, bloody idiot" campaign, which saw the "Drink drive" message displayed on the team's jerseys which was terminated when a Richmond player was caught drink-driving.<ref>{{cite web |url=http://www.abc.net.au/news/2005-04-01/drink-driving-charge-costs-richmond-sponsor/1543984 |title=Drink-driving charge costs Richmond sponsor |website=[[Australian Broadcasting Corporation]] |date=1 April 2005 |access-date=13 July 2018 |archive-url=https://web.archive.org/web/20161028024052/http://www.abc.net.au/news/2005-04-01/drink-driving-charge-costs-richmond-sponsor/1543984 |archive-date=28 October 2016 |url-status=live}}</ref> The TAC also sponsored [[Essendon Football Club|Essendon]] from 1994 until 2000 with the "Don't fool yourself, speed kills" campaign, and [[Collingwood Football Club|Collingwood]] from 2002 until 2006 with the "Wipe off 5" message.
== Non-AFL sporting partnerships ==
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* [http://www.monash.edu.au/muarc/reports/muarc185.pdf Investigation of audience perceptions of TAC road safety advertising]
{{Authority control}}
[[Category:Transport in Victoria (Australia)]]▼
[[Category:Government agencies of Victoria (Australia)]]▼
[[Category:Government agencies established in 1987]]
[[Category:1987 establishments in Australia]]
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