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{{Short description|Fictional character from the BBC soap opera EastEnders}}
{{Use British English|date=August 2015}}
{{Use dmy dates|date=
{{Infobox soap character
| series= EastEnders
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*[[Roxy Mitchell]] (2013–2014)
}}
| sons = [[Bert Moon]]<br>[[Ernie Moon]]
| daughters = [[Cherry
|
| stepdaughters = [[Zoe Slater]]
| grandmothers= [[Nana Moon]]
| grandfathers= [[William Moon (EastEnders)|William Moon]]
| relatives= [[Jake Moon]]<br>[[Danny Moon]]<br>[[Maxwell Moon]]<br>[[Michael Moon (EastEnders)|Michael Moon]]<br> [[Craig Moon]]<br>[[Anthony Moon]]<br>[[Tyler Moon]]<br>[[Eddie Moon]]
}}
'''Alfie Moon''' is a fictional character from the [[BBC]] drama ''[[EastEnders]]'', played by [[Shane Richie]]. He made his first appearance on 21 November 2002, and left on 25 December 2005. He returned on 21 September 2010, following the return of his on-screen wife, [[Kat Slater]] ([[Jessie Wallace]]), two episodes previously, and they continued to feature until 22 May 2015. Alfie appeared in a guest stint between 26 December 2015 and 25 January 2016, before starring in the six-part drama spin-off series ''[[Kat & Alfie: Redwater]]'' in 2017. Richie returned for two short stints in 2018, concluding with his exit on 22 January 2019. Richie then made a virtual cameo appearance on 12 July 2022, followed by a permanent return from 12 September 2022.
Some of the character's more prominent storylines have included: his turbulent relationship with{{mdash}}and later marriage to{{mdash}}[[Kat Slater]] ([[Jessie Wallace]]); an affair with Kat's sister [[Little Mo Mitchell]] ([[Kacey Ainsworth]]); the dementia and death of his grandmother
==Storylines==
===2002–2005===
Alfie Moon first appears when he is ejected from [[Walford East tube station]] for [[fare evasion]]. He then causes havoc in the local market by getting a refund from [[Winston (EastEnders)|Winston]] ([[Ulric Browne]]) for a video he stole and tricking [[Martin Fowler (EastEnders)|Martin Fowler]] ([[James Alexandrou]]) into giving him free fruit. After acquainting himself with a few residents, he sneaks into [[The Queen Victoria]] [[
Alfie shares a bond with barmaid [[Kat Slater]] ([[Jessie Wallace]]) and an attraction develops. Eventually Kat reciprocates his feelings and one night when the pub is closed, Kat reveals her feelings to him. They decide to embark on their relationship slowly, but his inability to trust her causes her to rethink the romance and she breaks up with Alfie, within less than a week. Alfie is heartbroken when Kat returns from a trip to [[New York City|New York]] with local mobster [[Andy Hunter (EastEnders)|Andy Hunter]] ([[Michael Higgs]]), who soon becomes engaged to Kat after the trip. Andy, knowing Alfie's feelings for Kat, warns him to stay away from her and the wedding. Before the wedding, Kat visits Alfie's grandmother, [[Nana Moon]] ([[Hilda Braid]]) in hospital, and thinking she is asleep, admits she still loves Alfie. Nana tells Alfie and he rushes to the wedding to confess his true feelings as the ceremony takes place. Kat jilts Andy and he swears revenge before leaving Walford. Alfie and Kat quickly get engaged and decide to hold the wedding on [[
After a while, Alfie borrows several thousand pounds from Andy to bail out Kat's father, [[Charlie Slater]] ([[Derek Martin]]), who has been arrested for assault. Andy begins demanding cash every week, which he knows Alfie cannot afford. Andy's plan to wreck the Moons' marriage starts to work and Andy offers Kat the chance to pay off the debt by spending time with him in bed. She reluctantly agrees and they sleep together, with a reluctant Kat oozing with guilt. Though unknown to her, Alfie has paid Andy the money. Andy keeps the money and gives Alfie a video tape of Kat cheating on Alfie with him. They watch the sex tape together and she reveals the whole story behind her infidelity. When Alfie insults Kat, she slaps him, with him doing the same thing. Afterwards, the couple attempt to put the incident behind them but their marriage starts to deteriorate and Alfie is unable to trust Kat. She moves out of Walford for while. During her return, it is seen that Kat has become an alcoholic and isn't bothered by the fact that Alfie wants them to resume their marriage. Kat has sex with [[List of EastEnders characters (2004)#Roger|Roger]] ([[Russell Boulter]]), a stranger, while intoxicated and finally sees sense, deciding to return to Alfie, but he discovers she has slept with a man she doesn't know and throws her out, so she leaves Walford again.
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Alfie discovers Ronnie is being released from prison but thinks that she will not return to Walford. He is angry to discover that she has and demands Roxy choose, him or Ronnie. Roxy chooses Alfie but Kat persuades him to accept Ronnie's presence and let Roxy see her sister. Kat supports Alfie after Michael's death and the two become closer. The night before his wedding, Alfie visits Kat and they kiss passionately. On his wedding day, Alfie tells [[Ian Beale]] ([[Adam Woodyatt]]) that he still loves Kat but marries Roxy. Roxy realises that Alfie is still in love with Kat and orders him out of the church. He learns that Kat is going to [[Ibiza]] and races to the airport. They reconcile, moments before her flight is due to depart. As revenge for Alfie's treatment of Roxy, Phil sells The Queen Vic, forcing Alfie and Kat out. Kat tells Alfie that she is pregnant and they move in with Kat's grandmother, [[Mo Harris]] ([[Laila Morse]]). Kat has a market stall, selling women's clothes, but Alfie isn't as successful as goes to help Spencer in Australia for a while. He returns a month later and tells Kat that he has just bought a classic [[Ford Capri]]. After a night in a posh hotel, they return to Walford and Alfie sets up a burger bar on the Square but this is taken away so he sets up a men's clothes stall instead. This doesn't last thanks to a feud with the market inspector, [[Aleks Shirovs]] ([[Kristian Kiehling]]), so he gets a job at Ian's café. Kat and Alfie are thrilled when their twin sons, [[Bert and Ernie Moon|Bert and Ernie]] (Freddie and Stanley Beale), are born.
Alfie receives a letter from the council, stating that they are due to be evicted from No. 23 Albert Square. He does not tell Kat but [[Stacey Slater
Needing a place of their own, Alfie tries to persuade an estate agent to let him stay in number 43 for a couple of nights but the agent dismisses the idea. So he goes to the council for temporary accommodation and is told that all they can offer is one night in a bed and breakfast. Returning to the Square, Alfie tells Stacey about the mess they're in and she insists he tell Kat the truth but before he can, she asks him to marry her. He agrees and they marry at the registrar's office with two nurses as witnesses and return to Walford. They squat in a couple of places before Mick invites them to stay at The Queen Vic. After an emotional speech from Kat to the social housing manager, they are offered a council house in Hull but just as they are about to leave, Kat finds a photo of Nana. Wanting to know how it survived the fire, Alfie admits that he started it and tries to apologise, but Kat leaves him, moving in with Stacey and Lily. Later, as Christmas approaches, Alfie tells Kat that he will try to fix things.
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Mo tells Kat that Harry left her some money in his will. Alfie finds out, and tries to convince her to use the money to make a fresh start after the divorce but she destroys the cheque, insisting it doesn't change the past nor their impending divorce. Kat has second thoughts about the divorce after [[Pam Coker]] ([[Lin Blakley]]) gives a speech about love and family and Stacey tells Alfie that their rent is increasing and Kat is struggling financially so Alfie invites Kat to his flat for lunch and they [[Recall (memory)|reminisce]] about their relationship. The next day, Kat lashes out at Alfie for leaving leftovers for the kids, but at Stacey's urging, she agrees to be his date to Ian and Jane's wedding if he makes more effort for making up for the fire.
Mo has Harry's money transferred to her account and tells Alfie. He insists that this is not good for Kat and tells her so she burns the money. Sadly, this makes her very depressed and she tries to commit suicide but Alfie finds her and calls an ambulance. At the hospital, he admits that he is still in love with her. He takes her home and decides to stay temporarily to help her with the kids and her assessment by Social Services. During the social worker's visit, Kat is withdrawn and won't answer questions, insisting she is fine but Alfie tells the social worker that they are working on it and admits feeling guilty for starting the fire. After Kat visits a convent (Zoe's birthplace), she makes peace with the past and tells Alfie and Stacey that she will claim the money. Alfie and Stacey discover that Kat's claim won't grant her any money so he takes Kat on a trip to central London, giving them a chance to reminisce before having lunch at a posh restaurant. Kat knows that she won't get any compensation and is disgusted when Alfie tells her he already knew. Soon after, Kat takes the opportunity to tell Alfie that she wants them to reconcile and although initially resisting, he changes his mind once back in Walford. On the spur of the moment, they buy a scratchcard and realise they have won £1,000,000. Alfie and Kat decide to use the money to move somewhere new and run a bar. Alfie suggests going to Australia but he and Kat decide to return to Spain so she can be closer to Zoe. But after tests, a doctor tells Alfie he may have a [[
On Christmas Day 2015, Kat returns to Walford to spend Christmas with Stacey. Alfie follows with the boys. While at Mick's stag party, Alfie tells Ian and Phil that he may have a brain tumour. Ian and Phil go with him to a hospital appointment, where he learns that the tumour has stopped growing but he may need an operation if he begins showing symptoms. Alfie tells Kat about his tumour and in turn, Kat tells Alfie that she has a son living in Ireland. After Charlie dies from a heart attack, Kat and Alfie decide to search for her son. After saying their goodbyes, Kat and Alfie depart.
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Stacey sees Hayley and Alfie kissing and is horrified to uncover Cherry's paternity and issues an ultimatum: one of them leaves, or Kat learns the truth. Hayley decides to go, but her parting gift to Alfie – a lock of Cherry's hair – is discovered by Kat and she works out the truth. After a furious showdown, Alfie turns nasty with Kat, who accuses him of taking advantage of Hayley's vulnerability. Hayley defends Kat and pushes Alfie, causing him to fall down the stairs and knock himself unconscious. Believing that he is dead, Hayley, Kat and Stacey discuss what to do to protect Hayley from going to prison. Kat privately says a tender goodbye to Alfie, kissing him and telling him she loves him. As the police arrive, they discover that Alfie survived and has left, taking Cherry with him. The next day, Alfie meets Phil, who gives him fake passports but warns Alfie to think carefully about his plans. Alfie then listens to a voicemail Kat left him on his phone, pleading with him to bring Cherry back. Alfie eventually contacts Kat and Hayley via video chat and says he will bring Cherry back soon. On New Year's Day, Alfie and Kat meet and Kat tries to talk him into returning Cherry but Alfie admits he cannot bring himself to do it, fearing he would only be granted limited visitation time, and suggests he and Kat adopt Cherry and leave together. Kat tells Alfie she accepts and brings Alfie to the house, claiming it is empty but when Alfie arrives, he is confronted by Stacey, Mo and Jean. Angry and upset, he shows them Ernie's scars caused by Kat's irresponsibility. When Kat takes the children for ice cream, she gives Alfie the option to take them with him on the condition that he brings Cherry back to Hayley. Alfie eventually relents to return Cherry and leave their children with Kat, admitting that he loves her and only wanted her to be happy. The next day, after emotionally attempting to say goodbye to Cherry, Alfie changes his mind and attempts to drive out of Walford with her but finds himself stuck in traffic. This forces him to reevaluate his decision and he turns back and returns Cherry to Hayley. An overjoyed but protective Hayley tells a dejected Alfie that she cannot let him be a part of Cherry's life. After learning of this from Ian, a sympathetic Kat allows him to spend time with their children.
Several days later, Alfie does some DIY work at the Slater house, while Kat resists all his attempts to charm her but eventually relents to an early birthday lunch at The Queen Vic with him, Mo, Stacey, her husband Martin (now [[
===2022–present===
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Alfie and the boys spend time at Phil's house, where the boys live, whilst Phil is away and play a game where they have to crack the code to Phil's safe. Alfie figures it out but is interrupted by Sam before he can empty it. However, during an encounter with an armed robber, he finds out that Alfie knows the code to Phil's safe and takes £30,000 whilst Alfie is held hostage. A passing [[Denise Fox]] ([[Diane Parish]]) is able to rescue Alfie and Kat demands that the money be replaced before Phil returns. Alfie enlists the help of Kat's nephew [[Freddie Slater]] ([[Bobby Brazier]]) to pull various scams to raise the money and ends up selling his boat.
Alfie relentlessly pursues Kat, trying to get back in her and his children's good books. At Christmas, he takes advantage of a fundraising opportunity at Tommy's school by writing and producing [[Snow White]] as a pantomime. He insists that Kat take the role of Snow White so that he can be the prince, as both characters kiss in the script. Kat insists that she doesn't want to do this but Alfie ploughs ahead anyway, but this backfires when he ends up kissing [[Karen Taylor (EastEnders)|Karen Taylor]] ([[Lorraine Stanley]]) instead. When Mick goes missing and is presumed dead, Alfie and Sharon both provide a shoulder for Linda to cry on- Alfie and Linda develop a close friendship although he decides against pursuing a romance with her due to her bereavement and his continued obsession with Kat. Alfie later offers support to another friend when Ian returns to Walford with his ex-wife [[Cindy Beale]] ([[Michelle Collins]]) who was thought to be dead. Alfie is the only person in Ian's corner and offers a room for the pair to stay at his flat before they return to Ian's house. Alfie later discovers that Freddie had sex with Cindy's daughter [[Anna Knight]] ([[Molly Rainford]]) who had been seeing Freddie's best friend [[Bobby Beale (EastEnders)|Bobby Beale]] ([[Clay Milner Russell]]). Alfie reveals this to Ian who then embarrasses Bobby when he announces this publicly in the Vic, sacking Freddie from his chip shop in the process.
Alfie catches Tommy drinking vodka in the park with his friends and confronts him, resulting in Tommy punching him. This causes Alfie a lot of pain and Phil insists that he goes to the hospital, where Alfie discovers that he has prostate cancer. Phil and Alfie form an unlikely bond as Phil keeps Alfie's diagnosis a secret. Kat wants Alfie to walk her down the aisle on the day of her wedding to Phil but Alfie finds out that Phil slept with [[Emma Harding]] ([[Patsy Kensit]]) days prior. Alfie punches Phil but agrees to keep his secret. Alfie goes for an operation to remove his
==Creation and development==
Alfie Moon was conceptualised by ''EastEnders''' scriptwriter [[Tony Jordan]].<ref name="jordan">{{cite web|url=http://www.thefreelibrary.com/21+years+of+EastEnders%3a+SECRETS+OF+WALFORD%3b+EXCLUSIVE+SCRIPTWRITER...-a0142121208|title=21 years of EastEnders|work=[[Daily Mirror]]|first=Jane|last=Simon|date=16 February 2006|access-date=7 February 2010|archive-url=https://web.archive.org/web/20121024080644/http://www.thefreelibrary.com/21+years+of+EastEnders:+SECRETS+OF+WALFORD%3b+EXCLUSIVE+SCRIPTWRITER...-a0142121208|archive-date=24 October 2012|url-status=live}}</ref> The character is based on Jordan himself. Jordan has commented, "Alfie is basically
Jordan has suggested that many of the rows featured on-screen between Alfie and his love-interest Kat were word-for-word arguments he had with his wife, Tracy. He commented, "We'd be watching EastEnders at home, then an Alfie and Kat scene would start and I'd think, 'Oh shit', because I'd know what was coming. And then we'd have another row about how I don't argue properly because when we do argue I'm just making mental notes for stuff to write the next day."<ref name="jordan"/>
===Reintroduction (2010)===
On 7 February 2010, it was announced that Richie would return to the show to reprise the role in autumn 2010.<ref>{{cite web|url=https://www.mirror.co.uk/celebs/news/2010/02/07/shane-richie-to-return-to-eastenders-as-alfie-moon-115875-22024288/|title=Shane Richie to return to EastEnders as Alfie Moon|first=Lara|last=Gould|work=[[Daily Mirror]]|publisher=[[Trinity Mirror]]|date=7 February 2010|access-date=7 February 2010| archive-url= https://web.archive.org/web/20100210184748/http://www.mirror.co.uk/celebs/news/2010/02/07/shane-richie-to-return-to-eastenders-as-alfie-moon-115875-22024288/| archive-date= 10 February 2010 | url-status= live}}</ref> The decision was made following the resignation from the show of [[Barbara Windsor]], who played [[Peggy Mitchell]], which left what executive producer [[Bryan Kirkwood]] described as a "hole" in the programme.<ref name="Kirkwood interview">{{cite news|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/interviews/a219138/bryan-kirkwood-executive-producer-eastenders.html|title=Bryan Kirkwood (Executive Producer, 'EastEnders')|last=Green|first=Kris|date=11 May 2010|work=[[Digital Spy]]|publisher=[[
The plot saw Alfie and Kat regaining control of [[The Queen Victoria]] public house after it burned down,<ref>{{cite web|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a236699/kat-and-alfie-to-regain-the-vic-in-enders.html|title=Kat and Alfie to regain The Vic in 'Enders|last=Green|first=Kris|date=1 July 2010|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=1 July 2010|archive-url=https://web.archive.org/web/20100705094959/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a236699/kat-and-alfie-to-regain-the-vic-in-enders.html|archive-date=5 July 2010|url-status=live}}</ref> and Kat returning to Walford pregnant, with some public suspicions about the paternity of her child.<ref>{{cite web|url=http://www.atvnewsnetwork.co.uk/today/index.php/atv-today/3560-baby-moon-michael-kat |title=Mini-Moon for EastEnders Kat |last=Rank |first=Serge |date=11 August 2010 |work=[[ATV Today]] |publisher=[[Associated Television]] |access-date=18 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20111009153010/http://www.atvnewsnetwork.co.uk/today/index.php/atv-today/3560-baby-moon-michael-kat |archive-date=9 October 2011 }}</ref> To promote the characters' return, the BBC released a trailer across the BBC network in September 2010. The western-themed trailer sees Kat outside of The Queen Victoria, with various characters looking on and Kat saying "Where d'ya get a drink around 'ere?" with Alfie replying "I think you're gonna' need one." The advertisement uses the tag line "It's all kicking off in the square".<ref>{{cite news|url=https://www.youtube.com/watch?v=8p4xlLezos0|work=BBC|publisher=[[YouTube]]|access-date=16 September 2010|date=10 September 2010|title=Kat and Alfie Trailer – EastEnders – BBC One|archive-url=https://web.archive.org/web/20140605174102/http://www.youtube.com/watch?v=8p4xlLezos0|archive-date=5 June 2014|url-status=live}}</ref> The return, in September 2010, drew 9.22 million viewers and 37.7% of the total TV viewing audience.<ref>{{cite web|url=http://www.digitalspy.co.uk/soaps/news/a278076/soaps-ratings-roundup-september-20.html|title=Soaps Ratings Roundup: September 20|last=Millar|first=Paul|date=21 September 2010|work=[[Digital Spy]]|access-date=22 September 2010|publisher=[[Hachette Filipacchi UK]]|archive-url=https://web.archive.org/web/20100923104753/http://www.digitalspy.co.uk/soaps/news/a278076/soaps-ratings-roundup-september-20.html|archive-date=23 September 2010|url-status=live}}</ref> Kat returned on 17 September 2010,<ref>{{cite web|url=https://www.bbc.co.uk/programmes/b00ts64p|title=17/09/2010|date=10 September 2010|publisher=[[BBC Programmes]]|access-date=10 September 2010|archive-url=https://web.archive.org/web/20100913045818/http://www.bbc.co.uk/programmes/b00ts64p|archive-date=13 September 2010|url-status=live}}</ref> and Alfie followed on 21 September.<ref>{{cite web|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a276176/in-pictures-kat-and-alfie-promo-shots.html|title=In Pictures: Kat and Alfie promo shots|website=[[Digital Spy]]|access-date=13 September 2010| archive-url= https://web.archive.org/web/20100913152048/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a276176/in-pictures-kat-and-alfie-promo-shots.html| archive-date= 13 September 2010 | url-status= live|date=12 September 2010}}</ref>
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|source =—Ofcom's broadcast bulletin clearing the storyline<ref name=Ofcom>{{cite web|last=Kilkelly|first=Daniel|title='EastEnders' cleared by Ofcom over baby swap plot|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a332665/eastenders-cleared-by-ofcom-over-baby-swap-plot.html|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=28 January 2012|date=1 August 2011|archive-url=https://web.archive.org/web/20120914072727/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a332665/eastenders-cleared-by-ofcom-over-baby-swap-plot.html|archive-date=14 September 2012|url-status=live}}</ref>
}}
Richie revealed in an interview with ''[[This Morning (TV programme)|This Morning]]'' that Kat and Alfie would be involved in an ongoing storyline, which he said is "going to be the biggest soap story in probably the history of soaps."<ref>{{cite news|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a278381/shane-richie-teases-biggest-soap-story.html|title=Shane Richie teases 'biggest soap story'|last=Love|first=Ryan|date=23 September 2010|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=23 September 2010|archive-url=https://web.archive.org/web/20100924105937/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a278381/shane-richie-teases-biggest-soap-story.html|archive-date=24 September 2010|url-status=live}}</ref> At the end of 2010, Kat and Ronnie both give birth on the same day, but Ronnie's baby, James, dies and while Kat is in hospital and her baby, Tommy, is unattended, Ronnie swaps the infants. The storyline received over 6,000 complaints, making it the second most complained about ''EastEnders'' storyline. It was then decided to end the storyline earlier than originally planned.<ref>{{cite news|url=http://news.sky.com/skynews/Home/Showbiz-News/EastEnders-Controversial-Baby-Swap-Storyline-Is-To-End-Earlier-Than-Planned/Article/201101115886107?f=rss |title=EastEnders' Baby Swap Plot To End Early |date=7 January 2011 |publisher=[[Sky (UK & Ireland)|Sky TV]] |access-date=16 March 2011 |url-status=dead |archive-url=https://web.archive.org/web/20121014225002/http://news.sky.com/skynews/Home/Showbiz-News/EastEnders-Controversial-Baby-Swap-Storyline-Is-To-End-Earlier-Than-Planned/Article/201101115886107?f=rss |archive-date=14 October 2012 }}</ref><ref>{{cite web|last=Kilkelly|first=Daniel|title=Confirmed: 'Enders baby plot to end early|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a296599/confirmed-enders-baby-plot-to-end-early.html|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=28 January 2012|date=7 January 2011|archive-url=https://web.archive.org/web/20121107112259/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a296599/confirmed-enders-baby-plot-to-end-early.html|archive-date=7 November 2012|url-status=live}}</ref> It was reported by the ''Daily Star Sunday'' that Ronnie experiences a change of heart after visiting relatives in hospital and seeing the midwife who delivered her son.<ref>{{cite news|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a305197/eastenders-cast-film-wedding-scenes.html|title='EastEnders' cast film wedding scenes|last=Kilkelly|first=Daniel|date=22 February 2011|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=7 March 2011|location=London|archive-url=https://web.archive.org/web/20110225025410/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a305197/eastenders-cast-film-wedding-scenes.html|archive-date=25 February 2011|url-status=live}}</ref> An ''EastEnders'' spokesperson said, "We do not comment on future storylines but we have always said Ronnie will do the right thing and Tommy will be reunited with Kat."<ref>{{cite news|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a307350/eastenders-baby-swap-ending-revealed.html|title='EastEnders' baby swap ending revealed?|last=Kilkelly|first=Daniel|date=6 March 2011|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=7 March 2011|location=London|archive-url=https://web.archive.org/web/20110307113404/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a307350/eastenders-baby-swap-ending-revealed.html|archive-date=7 March 2011|url-status=live}}</ref> Wallace revealed that she doesn't regret her involvement of the baby-swap storyline, saying that she was "just doing her job".<ref name="Wallace No Regret">{{cite web|last=Kelly|first=Kristy|title=Jessie Wallace stands by 'Enders plot|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a300908/jessie-wallace-stands-by-enders-plot.html|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=28 January 2012|date=28 January 2011|archive-url=https://web.archive.org/web/20121108174139/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a300908/jessie-wallace-stands-by-enders-plot.html|archive-date=8 November 2012|url-status=live}}</ref> Wallace told ''Bang Showbiz'': "I stand by it. We're actors at the end of the day, we do our job and then we go home. It's drama, that's it."<ref name="Wallace No Regret" /> She also praised Womack's acting and will move on to "bigger and better things" once she departs later this year.<ref name="Wallace No Regret" /> She added: "[Samantha is] a fantastic actress who played a brilliant role in a fantastic storyline so I wish her all the best."<ref name="Wallace No Regret" />
Derek Martin said he was surprised by the new baby swap storyline when it was published in the media.<ref name="Derek Surprised">{{cite web|last=Kilkelly|first=Daniel|title=Enders actor: 'Baby plot surprised me|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a296612/enders-actor-baby-plot-surprised-me.html|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=28 January 2012|date=7 January 2011|archive-url=https://web.archive.org/web/20121023085939/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a296612/enders-actor-baby-plot-surprised-me.html|archive-date=23 October 2012|url-status=live}}</ref> Speaking on ''[[This Morning (TV programme)|This Morning]]'', Martin commented: "I'm one of those
Samantha Womack admitted that she thought the plot was "implausible".<ref name=Implausible>{{cite web|last=Sperling|first=Daniel|title='EastEnders' baby-swap plot was implausible, says Samantha Womack|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a361391/eastenders-baby-swap-plot-was-implausible-says-samantha-womack.html|work=[[Digital Spy]]|publisher=[[Hearst Magazines]]|access-date=28 January 2012|date=21 January 2012|archive-url=https://web.archive.org/web/20120125072728/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a361391/eastenders-baby-swap-plot-was-implausible-says-samantha-womack.html|archive-date=25 January 2012|url-status=live}}</ref> She commented: "I thought it was implausible. Most women who lose a child would not go out and abduct one," she told ''The Mirror''. "But Ronnie is a soap character and she is not necessarily representing real life. Soap is based on controversy and [[sensationalism]] because bosses are trying to get high ratings and they can't write things like 'Ronnie had a cup of tea'. Otherwise people wouldn't watch it."<ref name=Implausible /> On 1 August 2011, Ofcom cleared the storyline.<ref name="Ofcom" /> The baby swap storyline prompted a huge 1,044 complaints reported to Ofcom.<ref name="Ofcom" /> Ofcom also added that many of the complaints were made because the storyline was presented "in an offensive manner" because it "appeared to suggest that a mother who has suddenly and tragically lost a baby through cot death would react by stealing another baby to replace that loss".<ref name="Ofcom" /> [[Kym Marsh]] supported Ofcom's decision to clear the storyline.<ref name="Kym Marsh">{{cite web|last=Eames|first=Tom|title='EastEnders' baby swap Ofcom decision correct, says Kym Marsh|url=http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a333992/eastenders-baby-swap-ofcom-decision-correct-says-kym-marsh.html|work=[[Digital Spy]]|publisher=[[Hachette Filipacchi UK]]|access-date=28 January 2012|date=9 August 2011|archive-url=https://web.archive.org/web/20130702175636/http://www.digitalspy.co.uk/soaps/s2/eastenders/news/a333992/eastenders-baby-swap-ofcom-decision-correct-says-kym-marsh.html|archive-date=2 July 2013|url-status=live}}</ref> Marsh wrote in her magazine section: "Last week, EastEnders was cleared of wrongdoing by Ofcom, the media regulator, over its baby swap storyline, and I think that's the right decision. It's just a storyline, like any other. I understand why people got upset about it, but no-one meant to upset anybody. Soaps are supposed to portray real life to a certain extent, but it's meant to be high drama for entertainment purposes. I mean, how many murders can you have in one square? There's a nod to real life but, for the most part, soaps help take people out of the real world."<ref name="Kym Marsh" />
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On 6 September 2018, it was announced that Richie had recommenced filming and Alfie would return later in the year. The length of his return was unconfirmed.<ref name=dainty>{{cite news |last1=Dainty |first1=Sophie |title=EastEnders confirms return for Alfie Moon as Shane Richie reprises role |url=https://www.digitalspy.com/soaps/eastenders/a865585/eastenders-spoilers-alfie-moon-shane-richie-return/ |access-date=10 July 2022 |work=[[Digital Spy]] |publisher=[[Hearst Magazines UK]] |date=6 September 2018}}</ref> Alfie returns after contacting Kat and surprises her in person. Their reunion was billed as "explosive".<ref name=dainty/> Another story explored upon his return is Hayley's pregnancy after she did not terminate the baby.<ref name=dainty/> Alfie returns in episodes 5812–5813, first broadcast on 15 November 2018, when he meets up with Kat. She is excited to reunite with her children, but are disappointed when Alfie reveals they are in Spain.<ref>{{cite news |last1=Dainty |first1=Sophie |title=EastEnders airs Alfie Moon's return scenes next week as he comes face-to-face with Kat |url=https://www.digitalspy.com/soaps/eastenders/a869993/eastenders-alfie-moon-return-scenes-kat/ |access-date=10 July 2022 |work=[[Digital Spy]] |publisher=[[Hearst Magazines UK]] |date=6 November 2018}}</ref> Producers decided to make Alfie and Hayley's story about the paternity of [[Cherry Slater]] the focus of the Christmas episodes. It was reported that the episodes would feature "some 'classic' Slater scenes".<ref>{{cite news |last1=Dainty |first1=Sophie |title=EastEnders is lining up an explosive Christmas showdown between Kat and Alfie Moon |url=https://www.digitalspy.com/soaps/eastenders/a871141/eastenders-spoilers-kat-alfie-moon-christmas-showdown-hayley-baby/ |access-date=11 July 2022 |work=[[Digital Spy]] |publisher=[[Hearst Magazines UK]] |date=22 November 2018}}</ref> The show's publicity team teased that "at least one person is left with blood on their hands".<ref>{{cite news |last1=Harp |first1=Justin |title=EastEnders Christmas spoilers revealed as someone is left with blood on their hands |url=https://www.digitalspy.com/soaps/eastenders/a871461/eastenders-spoilers-christmas-first-look-synopsis-slaters/ |access-date=11 July 2022 |work=[[Digital Spy]] |publisher=[[Hearst Magazines UK]] |date=27 November 2018}}</ref>
Writers created a twist in the show's Christmas episode when Hayley pushes Alfie down the stairs, causing him to bang his head, after the truth about Cherry's father is exposed. Prior to the attack, Alfie "[unleashes] an epic rant about the Slater women".<ref name=qu>{{cite news |last1=Kilkelly |first1=Daniel |title=Is EastEnders' Alfie Moon being killed off? 7 questions and theories after the Christmas Day special |url=https://www.digitalspy.com/soaps/eastenders/a25668431/eastenders-is-alfie-moon-dead-christmas-2018/ |access-date=11 July 2022 |work=[[Digital Spy]] |publisher=[[Hearst Magazines UK]] |date=25 December 2018}}</ref> Kilkelly (''Digital Spy'') theorised that could be a "typical soapy tactic" to make the audience dislike him before an exit.<ref name=qu/> It was announced in December 2018 that Richie had been cast in musical ''[[Everybody's Talking About Jamie]]'', sparking questions that he could leave ''EastEnders'' again.<ref>{{cite news |last1=Seddon |first1=Dan |title=EastEnders star Shane Richie lands a new stage role
=== Reintroduction (2022) ===
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===Prostate cancer===
In August 2023, it was reported that Alfie would be diagnosed with [[prostate cancer]] in an upcoming storyline, with ''EastEnders'' working closely with [[Prostate Cancer UK]], [[Macmillan Cancer Support]] and other experts in the field to portray the illness accurately.<ref>{{Cite news |date=
Amy Rylance, from Prostate Cancer UK, made the statement: "It's been a pleasure working alongside ''EastEnders'' on their prostate cancer storyline, and we salute the BBC for approaching Prostate Cancer UK to ensure the narrative is as close to real life as possible. Every man's experience of prostate cancer is unique, and it's so important for viewers to be given accurate information about the disease. It's been a privilege to provide insight into Alfie Moon's journey with prostate cancer, ensuring an authentic story is told every step of the way. Introducing Shane to one of our supporters affected by prostate cancer gave him the opportunity to understand what it's like to experience the disease first-hand".<ref name="Alfiecancer">{{cite web|url=https://metro.co.uk/2023/08/14/eastenders-spoilers-major-character-to-be-diagnosed-with-cancer-19331501/?ico=trending-module_category_eastenders_item-0|title=EastEnders spoilers: Alfie Moon to be diagnosed with prostate cancer|last=Lindsay|first=Duncan|date=14 August 2023|work=[[Metro (British newspaper)|Metro]]|access-date=15 August 2023}}</ref> Dany Bell, from Macmillan Cancer Support, added: "Storylines like Alfie's play a vital role in helping to raise awareness of the signs and symptoms of prostate cancer and the impact a cancer diagnosis can have on individuals and their families. We also know that men can often find it difficult to talk about cancer, to protect the people around them or simply wanting to stay strong. We hope that seeing a character like Alfie go through this experience will help open up these vital conversations and highlight the array of support that's out there".<ref name="Alfiecancer">{{cite web|url=https://metro.co.uk/2023/08/14/eastenders-spoilers-major-character-to-be-diagnosed-with-cancer-19331501/?ico=trending-module_category_eastenders_item-0|title=EastEnders spoilers: Alfie Moon to be diagnosed with prostate cancer|last=Lindsay|first=Duncan|date=14 August 2023|work=[[Metro (British newspaper)|Metro]]|access-date=15 August 2023}}</ref>
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==See also==
*[[List of EastEnders characters
*[[List of soap opera villains]]
*[[List of Kat & Alfie: Redwater characters|List of ''Kat & Alfie: Redwater'' characters]]
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{{DEFAULTSORT:Moon, Alfie}}
[[Category:EastEnders characters]]
[[Category:Fictional bartenders in soap operas]]
[[Category:Television characters introduced in 2002]]
[[Category:Fictional merchants]]
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[[Category:Male villains]]
[[Category:Fictional characters with cancer]]
[[Category:English male characters in
[[Category:Fictional con artists]]
[[Category:Fictional thieves]]
[[Category:Fictional prisoners and detainees]]
[[Category:Fictional characters incorrectly presumed dead]]
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[[Category:Slater family (EastEnders)]]
[[Category:Mitchell family (EastEnders)]]
[[Category:Fictional landlords]]
[[Category:Fictional arsonists]]
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