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{{Short description|American record label}}
{{Unreferenced|date=December 2009}}
{{More citations needed|date=June 2014}}
{{infobox record label
| name = Portrait Records
| image_name = [[File:Portrait logo.png|frameless|class=skin-invert]]
| image_size = | parent = [[Sony Music Entertainment]]
| founded = {{start date|1976}}
| parent = [[Sony Music Entertainment]]
| distributor = [[EpicSony RecordsMasterworks]]
| founded = 1976
| genre = Various (1976–1986)<br/>[[Jazz]] (1988–1990)<br/>{{hlist|[[Hard rock]]|[[Heavy metal music|heavy metal]]}} (1999–2002)<br/>[[Classical crossover]] (2013–present)
| status = defunct
| country = [[USA]]U.S.
| distributor = [[Epic Records]]
| location = <!-- headquarters city and state -->
| genre = various
| url = <!-- such as "{{URL|www.atlanticrecords.com}}" -->
| country = [[USA]]
}}
 
'''Portrait Records''' was a sister [[record label|label]] of [[Epic Records]] and later of [[Columbia Records]]. Notable artists [[Cyndi Lauper]] and [[Sade (band)|Sade]] signed with Portrait, but their contracts were absorbed by Epic after that incarnation of the label was shuttered.
 
==History & Overview==
 
Portrait began in [[1976 in music|1976]] as a sister label of Epic; its initial signings were [[Joan Baez]], [[Burton Cummings]], and the [[The McCrarys|McCrarys]]. Cummings' "Stand Tall" was the lead-off single. Baez's ''[[Blowin' Away]]'' album and the McCrarys' self-titled debut bowed in early 1977. The label design was similar to that of [[Columbia Records|Columbia's]] singles; design on it was in grey tones, while the logo was handwritten orange with a red outline. This was also the launch of Epic/Portrait/Associated (EPA) under the CBS moniker.
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One of the signings the label had was the band [[Heart (band)|Heart]]. The band had been signed with [[Mushroom Records (Canada)|Mushroom Records]], but left after a dispute in [[advertising]] their ''[[Dreamboat Annie]]'' album. The print ads led some fans to think that the sisters [[Ann Wilson|Ann]] and [[Nancy Wilson (guitarist)|Nancy Wilson]] were [[lesbian]]s. Portrait snatched the group up quickly, releasing the single "[[Barracuda (song)|Barracuda]]" before ''[[Little Queen]]'' was to hit the shelves. The McCrarys also scored big with "You".
 
By 1979, however, Epic was looking to consolidate some of its low-end producing labels and, for a short time, Portrait and Epic had both names on the same label. In 1980, only [[Heart (band)|Heart]] was picked up from Portrait; releasing ''[[Bébé le Strange]]'', after which thenthey took a threetwo-year hiatus., releasing ''[[Private Audition]]'' in 1982.
 
Baez left the label after the release of her 1979 ''[[Honest Lullaby]]'' album; she later admitted in her 1987 memoir, ''And a Voice to Sing With'', that she regretted signing with the label, describing her having left her previous label ([[A&M Records|A&M]]) for Portrait as "the stupidest career move I ever made".
 
In 1982, the label was relaunched again tapping into the [[New Wavewave music|Newnew Wavewave]] scene and other music not gaining any airplay. It signed artists such as [[Altered Images]], [[Aldo Nova]], [[Accept (band)|Accept]], [[Arc Angel (band)|Arc Angel]], [[Hawaiian Pups]], [[The Elvis Brothers]], [[Eddy Grant]], [[Orion the Hunter (band)|Orion the Hunter]], [[The Producers (band)|The Producers]], [[Saga (band)|Saga]], and [[Peter Baumann]] (formerly of [[Tangerine Dream]]). The label was completely black but the red logo stayed intact. Portrait struck gold again with the signings of [[Cyndi Lauper]] and [[Sade (band)|Sade]], both in 1983. Americans wouldn't get Sade until a year later. Aldo Nova did make some headway with the songs "Fantasy" and "Monkey on Your Back" from his ''[[Subject...Aldo Nova]]'' album. Saga also found success with the songs "On the Loose" and "Wind Him Up", which would gain the band gold and platinum albums worldwide. In 1985, British singer [[Toyah Willcox|Toyah]] released her album ''[[Minx (Toyah album)|Minx]]'' on Portrait. In 1986, British guitarist and songwriter [[Bill Nelson (musician)|Bill Nelson]] released {{nowrap|''Getting the PortraitHoly Ghost Across''}} (US title: {{nowrap|''On a Blue Wing'')}} on the label.
 
By the end of 1986, the only act making money on this label was Lauper.{{factcitation needed|date=November 2012}} Her album ''[[True Colors (Cyndi Lauper album)|True Colors]]'' went [[Music recording sales certification|platinum]], but it wasn't enough to keep the label afloat. At the end of 1986, Portrait was shuttered again.
 
In 1988, the label re-emerged once more but as a contemporary [[jazz]] outfit, with signings as diverse as [[Stanley Clarke]], [[Ornette Coleman]], Prime Time and [[Japan]]eseJapanese import [[T-Square (band)|T-Square]]. The logo changed dramatically. This time the label had two: the primary one was a painted P with the word "portrait" in a red block, while the secondary one was an outline drawing of a woman. This one was gone by 1990.
 
Epic did try to make the label work two more times: in 19921988, it was trying to do jazz collections, and, in 1999, it was relaunched through [[Columbia Records]] as a hard-rock/metal label, signing [[Ratt]], [[Cinderella (band)|Cinderella]], [[Great White]], [[the Union Underground]], and [[Mars Electric]]. In 2000, [[Iron Maiden]] signed with Portrait in conjunction with [[Columbia Records]] in the US. Finally, after trying so hard to keep it afloat, Portrait dissolved in 2002 after the US release of Iron Maiden's ''[[Rock in Rio (album)|Rock in Rio]]'' album.
 
In late 2012, [[Sony Masterworks]] reactivated the label as a classical music imprint with its first artists [[The Piano Guys]] on the newly relaunched imprint, and subsequently transferring [[Jackie Evancho]] to Portrait from the Columbia label.
 
==Artists==
 
===Through Epic===
* [[Burton Cummings]]
* [[CinderellaSaga (band)|CinderellaSaga]]
* [[Heart (band)|Heart]]
* [[Cinderella (band)|Cinderella]]
* [[Great White (band)|Great White]]
* [[Ratt]]
* [[Cyndi Lauper]]
* [[Eddy Grant]]
* [[The Elvis Brothers]]
* [[Bill Nelson (musician)|Bill Nelson]]
* [[Sade (band)|Sade]]
* [[Joan Baez]]<ref name="Joan Baez 'And a Voice to Sing With: A Memoir'">{{cite book
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| isbn= 0-7126-1827-9}}</ref>
* [[Toyah Willcox|Toyah]]<ref>[http://www.discogs.com/Toyah-Minx/master/105190 Toyah "Minx" (1985) at Discogs.com]</ref>
* [[Accept (band)|Accept]]
 
===Through Columbia===
==References==
* [[Cinderella (band)|Cinderella]]
{{Reflist}}
* [[Great White (band)|Great White]]
* [[Ratt]]
* [[The Union Underground]]
 
===Through Sony Masterworks===
* [[Jackie Evancho]]
* [[Natalie Imbruglia]]
* [[The Piano Guys]]
* [[Yanni]]
 
==See also==
* [[List of record labels]]
 
==References==
[[Category:American record labels]]
{{Reflist}}
 
{{Sony Music}}
{{Authority control}}
 
[[Category:Record labels established in 1976]]
[[Category:Record labels established in 2012]]
[[Category:Record labels disestablished in 2002]]
[[Category:Rock record labels]]
[[Category:Pop record labels]]
[[Category:SonyAmerican Musicjazz Entertainmentrecord labels]]
[[Category:Columbia Records]]
[[Category:Epic Records]]
[[Category:1976 establishments in the United States]]