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[[File:Without breaking stride, homeward bound commuter as the Staten Island Ferry Terminal reaches for leaflet from street... - NARA - 549907.jpg|thumb|upright|Leaflets being handed out in [[New York City]] (1973)]]
A '''flyer''' (or '''flier''') is a form of [[paper]] [[advertisement]] intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively [[photocopier|photocopied]] leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the internet.
==Terminology==
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==Distribution and use==
Flyers are handed out
Cheap to produce, contemporary flyers are frequently produced in 300 [[paper density|g/m<sup>2</sup>]] glossy card, whereas a leaflet might be produced on a 130 g/m<sup>2</sup>–170 g/m<sup>2</sup> weight paper and can be a very effective form of [[direct marketing]].
In the 2010s, some individuals and organizations send flyers through [[e-mail]], a tactic that avoids spending money on paper, printing and mailing or hiring people to post the flyers on telephone poles or hand them out. Digital flyers can be shared on the internet. The digital flyer may be embedded into the body of the e-mail or added as an attachment to be opened. ▼
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[[Category:Political communication]]
[[Category:Propaganda]]
[[Category:Pamphlets| ]]
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