Mushroom Group: Difference between revisions

{{Use dmy dates|date=October 20132019}}

| name = Mushroom Group

| logo = [[File:Mushroom Group Icon.jpg|200px]]

| foundation = 1972

| location = =

| key_people = '''[[Michael Gudinski]]'''<small><br>''Founder''</small><br/> '''Matt Gudinski''' <small><br>''Executive Director''</small>(CEO)

| industry = Music &and Entertainmententertainment

'''Mushroom Group''' is the largest independent music and entertainment company in Australia.<ref>{{cite webmagazine|url=http://www.billboard.com/biz/articles/news/global/1537988/australias-mushroom-group-grows-looks-to-the-future |title=Australia's Mushroom Group Grows, Looks To The Future |publishermagazine=Billboard |date=6 February 2013-02-06 |accessdate=21 October 2013-10-21}}</ref><ref>{{cite web|url=http://www.ariacharts.com.au/news/42018/future-music-festival-aligns-with-the-mushroom-group |title=Future Music Festival Aligns With The Mushroom Group - ARIA Music News |publisher=Ariacharts.com.au |date=5 October 2013-10-05 |accessdate=2013-10-21 October 2013}}</ref><ref>{{cite webmagazine |last=Carbines |first=Scott |url=http://www.mixmag.net/words/news/australia-future-tickets-on-sale |title=Australia'S Future Festival Tickets On Sale |publishermagazine=Mixmag |date=3 October 2013-10-03 |accessdate=21 October 2013 |archive-10url=https://web.archive.org/web/20131005133452/http://www.mixmag.net/words/news/australia-21future-tickets-on-sale |archive-date=5 October 2013 |url-status=dead }}</ref> It comprises almostmore than two dozen companies.<ref>{{cite web|url=httphttps://www.adelaidenowmushroomgroup.com.au/entertainment/music/matt-gudinski-in-business-with-music-legend-father-michael-at-mushroom/story-e6freeuu-1226574339794 |title=MattMushroom GudinskiGroup in{{!}} businessHome with music legend fatherPage|last=|first=|date=9 Michael at MushroomOctober 2019|website=|publisher=KathyMushroom McCabe, ''The Advertiser''Creative House|datearchive-url=|archivedate=2013-02-09 |accessdate=2013-10-3127 October 2019}}</ref> It has offices in Melbourne, Sydney, and Auckland with over 200 employees.

The Mushroom Group was founded in 1972 in Melbourne by a 20-year-old [[Michael Gudinski]] with the formation of [[Mushroom Records]], followed shortly afterwards with the addition of Mushroom Music Publishing and Premier Artists booking agency in 1973.<ref>{{cite web|url=http://www.emelbourne.net.au/biogs/EM01035b.htm |title=Mushroom Records - eMelbourne, the city past and present |publisher=Amanda Mcleod, ''eMelbourne'' |accessdate=2013-10-31 October 2013}}</ref>

In 1978, the Group expanded to include The Harbour Agency, a Sydney-based booking agency which was Mushroom’sMushroom's first foray into the city. As of 2013, Mushroom has an office in Sydney with over 100 employees across all subsidiaries.<ref>{{cite web|url=http://www.milesago.com/Industry/gudinski-michael-1.htm |title=Michael Gudinski |publisher=Phil Salter |accessdate=11 November 2013-11-11}}</ref>

1979 saw the launch of Mushroom’sMushroom's flagship touring company, [[The Frontier Touring Company]]. Its inaugural tours were UK Squeeze and The Police in 1980. It has now grown to become Australasia’sAustralasia's biggest tour promoter.{{Citation needed|date=November 2013|reason = This is a bold claim...any evidence to support it?}} Frontier celebrated their 500th tour in 2010 with [[Tom Jones (singer)|Tom Jones]].<ref>{{cite web|url=http://www.themusicnetwork.com/michael-gudinski-thirty-year-frontier/ |title=Michael Gudinski: Thirty Year Frontier |publisher=Lars Brandle |accessdate=2013-11-11 November 2013}}</ref>

In 1983, Mushroom launched Australian Touring Merchandise (ATM) which went on to become the largest music merchandise producer and distributor in the country. It merged with Love Police in 2010 to create Love Police ATM, which remains part of the Mushroom Group.<ref>{{cite web|url=http://bandtshirts.com.au/info/about |title=BandTShirts - About |accessdate=11 November 2013-11-11}}</ref>

1995 marked the beginning of Mushroom Records expansion into the UK with the opening of a London office. In the same year, [[Mushroom Pictures]] was introduced as the Group’sGroup's film arm. Productions include 3 hits ''[[Chopper (film)|Chopper]]'', and ''[[Wolf Creek (film)|Wolf Creek]]'' and the highly acclaimed ''Great Australian Albums'' television series.

1998 was an especially significant year for the Group, when Mushroom Records celebrated its 25th anniversary with a record-breaking concert at Melbourne’sMelbourne's MCG. In the same year, the catalogue was bought by Warner Music for an undisclosed sum.

Also in 1999, Mushroom Marketing launched and has provided music services for the likes of [[Coca-Cola]], [[Telstra]] and [[McDonaldsMcDonald's]].

In 2001, Roundhouse Entertainment launched with their inaugural A Day On The Green concert, which has become an iconic festival series in Australian wineries and has featured the likes of [[Hall & Oates]], Tom Jones, [[Elvis Costello]] and [[Alicia Keys]].<ref>{{cite web|url=http://focusmag.com.au/ne/featured/a-day-on-the-green |title=A Day On The Green |accessdate=11 November 2013-11-11}}</ref>

Michael Gudinski’sGudinski's son Matt got his start in the family business in 2002 with the launch of his [[Illusive Sounds]] label imprint and touring company at the age of 18. Illusive’sIllusive's label has distributed [[Bliss N Eso]], [[Owl Eyes]], [[Clubfeet]], [[Stonefield|Stonefield_ (band)|Stonefield]], Diafrix and Lowrider, while their touring division has brought out [[AlunaGeorge]], [[Bruno Mars]] and [[Mark Ronson]] to name just a few. The year afterwards, Ivy League Records (home to Cloud Control, The Rubens, Josh Pyke and Alpine) joined the fold.

2006 saw the opening of an international label arm, [[Liberator Music]], with a roster that includes Phoenix, Bloc Party, Dizzee Rascal, Tiesto, Local Natives and Chrvches[[Chvrches]].

In 2010, party promoter I Oh You launched his I Oh You record label through Mushroom. Some of the inaugural label signees were Bleeding Knees Club, DZ Deathrays and Snakataktal. In the same year, Matt Gudinski and booking agent Brett Murrihy formed a third Group booking agency called Artist Voice. Shortly afterwards, Mushroom launched another merchandise arm named Drawing Board, which provided creative services for artists.<ref>{{cite web|url=http://www.fasterlouder.com.au/features/37573/I-Oh-You-turns-4-Were-not-just-a-party-rock-label |title=I Oh You turns 4: "We're not just a party rock label" |publisher=Darren Levin |accessdate=11 November 2013-11-11}}</ref>

In 2012, Michael Gudinski was honoured by his home city of Melbourne and named Melburnian of the Year for Mushroom’sMushroom's contribution to the local music scene. In the same year he was also listed in the #1 position in the AMID Power 50, a list of the top 50 most influential people in the Australian music industry.<ref>{{cite web|url=http://www.melbourne.vic.gov.au/AboutMelbourne/MelbourneAwards/Pages/MelburnianoftheYear.aspx#2012 |title=2012: Michael Gudinski – Founder, Mushroom Records |accessdate=2013-11-11 November 2013}}</ref>

In 2013, Mushroom Group celebrated its 40th anniversary with an event at Thousand Pound Bend featuring performances by [[Alt-J]], [[British India (band)|British India]], [[City Calm Down]], [[Clubfeet]], [[Owl Eyes]], [[Snakadaktal]], [[The Rubens]], [[Vance Joy]], and World’sWorld's End Press. At the party, Matt Gudinski was announced as the new Executive Director of the Group alongside his father and CEO Michael.<ref>{{cite web|url= http://www.take40.com/news/37594/mushroom's-michael-gudinski-not-retiring---promotes-son-to-director-+-signs-dan-sultan |title=Mushroom's Michael Gudinski Not Retiring - Promotes Son To Director + Signs Dan Sultan |publisher=Take40 |date=6 February 2013-02-06 |accessdate=2013-10-31 October 2013}}</ref>

In the same year, Mushroom acquired the Australian distribution rights for [[PIAS Entertainment Group]] and Intellitix technology. The year was capped off by the announcement that [[Future Entertainment]] joined Mushroom, which makes it currently the largest 100% Australian owned festival entity by virtue of ticket sales.<ref>{{cite web|url=http://www.smh.com.au/entertainment/music/future-cloudy-for-music-festivals-20130907-2tbwj.html |title=Future cloudy for music festivals |date=8 September 2013-09-08 |accessdate=2013-11-11 November 2013}}</ref>

The company has a number of divisions and subsidiaries:<ref>{{cite web |url=http://mushroomgroup.com/our-companies |title=Mushroom Group |publisher=Mushroom Group |date= |accessdate=21 October 2013 |archive-10url=https://archive.today/20131021084011/http://mushroomgroup.com/our-companies |archive-date=21 October 2013 |url-status=dead }}</ref>

*Mushroom Creative House

==See= alsoFormer ===

{{reflistReflist}}

*{{officialOfficial website|http://mushroomgroup.com|Mushroom Group Website}}