Seventeen (American magazine): Difference between revisions

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{{short description|American magazine for teenagers}}
{{For-text|the Japanese magazine|[[Seventeen (Japanese magazine)]]|the former British teen magazine|[[Just Seventeen]]}}
{{Infobox magazine
| title = Seventeen Magazine
| image_file = Seventeen Magazine August 2014.jpg
| image_size =
| image_caption = [[Demi Lovato]] on the cover of the August 2014 issue
| publisher = [[Hearst Communications|Hearst Magazines]] (from 2003)
| paid_circulation =
| unpaid_circulation =
| total_circulation = 2,020,492<ref>{{cite web |url=http://abcas3.accessabc.com/ecirc/magtitlesearch.asp |title= eCirc for Consumer Magazines |date= June 30, 2017 |publisher= [[Alliance for Audited Media]]|access-date=November 20, 2017}}</ref>
| circulation_year = 2017
| language = [[American English|English]]
| category = [[Teen magazine]]
| frequency = [[Bimonthly]]
| editor = KristinWilla KochBennett
| editor_title = Executive Director
| firstdate = September 1944
| country = United States
| based = New York City
| website = {{URL|http://www.seventeen.com}}
| issn = 0037-301X
}}
'''''Seventeen''''' is an American [[bimonthly]] [[teen magazine]] headquartered in New York City. The [[publication]] targets a demographic of 13-to-19-year-old females and is owned by [[Hearst Communications|Hearst Magazines]].<ref>{{cite web |url=http://www.seventeenmediakit.com/r5/showkiosk.asp?listing_id=2986072&category_code=read&category_id=31773 |title=''Seventeen'' Delivers Almost Twice The Audience of Teen Vogue|work=Seventeen Actionista |publisher=[[Hearst (media)|Hearst Magazines]]|access-date=7 January 2011}}</ref> Established in 1944, the magazine originally aimed to inspire teen girls to become model workers and citizens. <ref name="Fashioning Teenagers: A Cultural History of Seventeen Magazine">{{cite book|title=History|isbn = 9781598745047|url=https://books.google.com/books?id=lX6rkBphF44C&q=Fashioning+Teenagers%3A+A+Cultural+History+of+Seventeen+Magazine|last1 = Massoni|first1 = Kelley|date = 15 June 2010}}</ref> However, it soon shifted its focus to a more fashion- and romance-oriented approach while still emphasizing the importance of self-confidence in young women. Alongside its primary themes, ''Seventeen'' also reports the latest news about celebrities. With nearly eight decades of inspiring young women, Seventeen remains a distinguished publication in the realm of teen magazines.
 
==''Seventeen''{{'s}} history==
''Seventeen'' was startedfounded by publisher [[Walter Annenberg]], inowner Septemberof 1944[[Triangle Publications]], based onupon a suggestion by editor [[Helen Valentine]].<ref name="NYTObituary2">{{Citecite webnews |titlelast=Wayback MachineEnnis |urlfirst=https://webThomas W.archive.org/web/20140714161925/http://sites.duke.edu/bodymarket/2010/03/01/files/2009/12/Massoni-Seventeen-Magazine.pdf |access-date=2023-06-25November |website=web.archive.org}}</ref>15, and published by his company Triangle Publications.<ref>{{Cite web1986 |title=TriangleHelen PublicationsValentine, v.93; RohrlichFounded Seventeen, 167Editor F.2dof 969Magazines (2d|newspaper=New Cir.York 1948)Times |url=https://lawwww.justianytimes.com/cases1986/federal11/appellate-courts15/F2obituaries/167/969/1493964/ |accesshelen-date=2023valentine-93-06founded-seventeen-25 |website=Justia Law |language=en}}</ref> The first editor<ref>{{Cite web |title=Wayback Machine |url=https://web.archive.org/web/20140714161925/http://sites.duke.edu/bodymarket/2010/03/01/files/2009/12/Massoni-Seventeenof-Magazinemagazines.pdfhtml |access-date=2023-06-25April |website=web.archive.org20, 2017}}</ref> inWorking from New York City of ''Seventeen'', [[Helen Valentine]],she provided teenaged girls with working-woman role models and information about their personality development and overall growth. ''Seventeen'' enhanced the role of teenagers as consumers of popular culture. The concept of "teenager" as a distinct demographic originated in that era. In July 1944, [[King Features Syndicate]] began running the comic strip ''[[Teena (comic strip)|Teena]]'', created by cartoonist [[Hilda Terry]], in which a typical teenager's life was examined. ''Teena'' ran internationally in newspapers for 20 years.
 
After ''Seventeen'' was launched in New York City in September 1944,<ref>{{cite web|title=Magazines in Alphabetical Order|url=http://guides.library.harvard.edu/schlesinger_womens_magazines|work=Radcliffe Institute|access-date=October 19, 2015}}</ref> Estelle Ellis Rubenstein, the magazine's promotion director, introduced advertisers to the life of teenaged girls through ''Teena'', selling advertising in ''Seventeen'' at the same time. From 1945 to 1946, the magazine surveyed teen girls to better understand the magazine's audience. The magazine became an important source of information to manufacturers seeking guidance on how to satisfy consumer demand among teenagers. Today, the magazine entertains and promotes self-confidence in young women.<ref>{{cite journal|last=Massoni|first=Kelley|title='Teena Goes to Market': ''Seventeen Magazine'' and the Early Construction of the Teen Girl (As) Consumer|journal=The Journal of American Culture|date=March 2006|volume=29, Number 1|issue=Theme Issue|url=http://web.wwcc.edu/jenniferboyden/files/2011/01/Teena-goes-to-Market.pdf|url-status=dead|archive-url=https://web.archive.org/web/20120904192358/http://web.wwcc.edu/jenniferboyden/files/2011/01/Teena-goes-to-Market.pdf|archive-date=2012-09-04}}</ref>
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Joyce Walker became the first black model to be featured on the cover of ''Seventeen'' in July 1971. In 1981, [[Whitney Houston]] was also featured on the cover of the magazine.
 
New York City-based [[News Corporation (1980–2013)|News Corporation]] bought Triangle in 1988 and sold ''Seventeen'' to [[RentPath|K-III Communications]] (later Primedia) in 1991. In 1999 Linda Platzner was named Publisher and then President of the Seventeen magazine group.<ref>{{Cite news|last=Bounds|first=Wendy|date=May 6, 1999|title=Teen Magazines Spotlight|work=The Wall Street Journal|url=https://www.wsj.com/articles/SB925952429773091865}}</ref><ref>{{Cite news|last=Fass|first=Allison|date=September 10, 2001|title=Executive Changes at Media Firms|work=[[The New York Times]]|url=https://www.nytimes.com/2001/09/10/business/media/executive-changes-at-media-firms.html}}</ref> Primedia sold the magazine to New York City-based [[Hearst Corporation|Hearst]] in a process led by Platzner in 2003. ''Seventeen'' remains popular on newsstands today despite greater competition.
 
In 2010, writer [[Jamie Keiles]] conducted "The Seventeen Magazine Project", an experiment in which she followed the advice of ''Seventeen'' magazine for 30 days. In 2012, in response to reader protests against the magazine's airbrushing its models' photos, ''Seventeen'' ended its practice of using [[Photo manipulation|digital photo manipulation]] to enhance published photographs. (See more below under [[#Controversy|Controversy]]).<ref>{{cite web|last=Bazilian|first=Emma|title=Teen's Petition Leads to 'Seventeen' Body Image Pledge|url=http://www.adweek.com/news/press/teens-petition-leads-seventeen-body-image-pledge-141493|work=[[Adweek]]|date=July 3, 2012|url-access=subscription}}</ref>
 
In August 2016, Michelle Tan was fired from her position as editor in chief while she was on maternity leave.<ref>{{cite web|last=Paiella|first=Gabriella|title=Report: Hearst Fired Seventeen EIC Michelle Tan During Her Maternity Leave|url=https://nymag.com/thecut/2016/08/seventeen-eic-michelle-tan-fired-maternity-leave.html|date=August 22, 2016|website=[[The Cut (website)|The Cut]]}}</ref> It was announced shortly thereafter that Michele Promaulayko, who was appointed editor in chief of ''Cosmopolitan'', would also serve as ''Seventeen''{{'s}} editorial director.<ref>{{cite news|last=Steigrad|first=Alexandra|title=Michele Promaulayko Named Editor in Chief of Cosmopolitan|url=http://wwd.com/business-news/media/michele-promaulayko-editor-of-cosmopolitan-10521851/|date=September 6, 2016|work=[[Women's Wear Daily]]|publisher=[[Penske Media Corporation]]}}</ref> Starting with their Dec/Jan 2017 issue, the magazine was to start publishing only six issues a year instead of 10ten, in order to focus on their online presence to appeal to the [[Generation Z]] market. It is more effective to capture the target audience through media because it is likely for magazine content to be reached. Generation Z are trendsetters in fashion, thus continuing success in fashion magazines. In October 2018, it was announced that Jessica Pels would take over from Promaulayko as editor Editor-in -chief of ''Cosmopolitan'', and that Kristin Koch was appointed ''Seventeen's'' new executive director, overseeing all its content.<ref>{{cite news|last=Hays|first=Kali|title=Hearst Cleans House, Forges Ahead With Bold Digital Moves|url=https://wwd.com/business-news/media/jessica-pels-new-editor-in-chief-of-cosmopolitan-magazine-1202875842/|date=October 10, 2018|work=[[Women's Wear Daily]]|publisher=[[Penske Media Corporation]]}}</ref> In November 2018, it was announced that ''Seventeen's'{{'}}s print editions would be reduced to special stand-alone issues.<ref>{{cite news|last=Hays|first=Kali|title=Seventeen Magazine Cutting Print Down to 'Special' Issues|url=https://wwd.com/business-news/media/seventeen-magazine-cutting-print-issues-down-to-special-issues-1202906026/|date=November 13, 2018|work=[[Women's Wear Daily]]|publisher=[[Penske Media Corporation]]}}</ref>
 
==International editions==
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* The Thai edition of ''Seventeen'' is published by Media Transasia Limited in [[Bangkok]].
* In the United Kingdom there is no ''Seventeen'' magazine, but there was a similar magazine touted as a fresher and edgier competition to ''[[Teen Vogue]]'' called ''[[Company (magazine)|Company]]'' which folded in 2014.
* The Japanese version of ''[[Seventeen_Seventeen (Japanese_magazineJapanese magazine)|Seventeen]]'' is published by [[Shueisha]] Publishing Co., Ltd.
* The Indonesian edition of ''Seventeen'' is published by Femina Group, it ceased publication in September 2009.<ref>{{cite web |last1=Rentjoko |first1=Antyo |title=Seventeen Indonesia Tamat |url=https://blogombal.com/2009/09/15/seventeen-indonesia-tamat/ |website=Blogombal.com |access-date=12 December 2022 |language=id |date=15 September 2009}}</ref>
 
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* Michelle Tan (2014–2016)
* Michele Promaulayko (2016–October 2018)
* Kristin Koch (October 2018–present2018– August 2024)
* Willa Bennett (September 2024–Present)<ref>{{Cite web |date=2024-08-27 |title=Willa Bennett Named Editor-in-Chief of Cosmopolitan and Seventeen Magazine |url=https://www.businessoffashion.com/news/media/willa-bennett-named-editor-in-chief-of-cosmopolitan-and-seventeen-magazine/ |access-date=2024-09-17 |website=The Business of Fashion |language=en}}</ref>
 
==Changes in United States cover price==
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==Logos==
From September of 1944, there are four different logos for this magazine. The first and current logo was in use from September 1944 to June 1977, and has been in the use again from January 2004, the second logo was in use from June 1977 to August 1992, the third logo was in use from August 1992 to February 2002, and the fourth logo was in use from February 2002 to January 2004.
 
==See also==
*[[16 (magazine)|''16'' (magazine)]]
*[[List of teen magazines]]
 
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[[Category:Magazines established in 1944]]
[[Category:Magazines published in New York City]]
[[Category:MagazinesWomen's magazines published in the United States]]
[[Category:Monthly magazines published in the United States]]
[[Category:Teen magazines published in the United States]]
[[Category:Women's fashion magazines published in the United States]]
[[Category:Multilingual magazines]]