Yash Raj Films: Difference between revisions

| titlename = Yash Raj Films

| founded = {{startStart date and age|1970}}

| key_people = {{ublUnbulleted_list|[[Aditya Chopra]] <br>{{small|(Chairman & Managing DirectorMD) }}| Akshaye Widhani<br>{{small| (CEO)}}}}

'''Yash Raj Films''' ('''YRF''') is an Indian [[film production]] and [[film distribution|distribution]] company founded by veteran filmmaker [[Yash Chopra]] in 1970. andSince being2012, handledit andis led by his son, [[Aditya Chopra]] since 2012. The company mainly produces and distributes [[Bollywood|Hindi films]]., Theand company has grown to beis one of the largest film studios in India, releasing. [[List of films released by Yash Raj Films|variousList of films]].<ref>{{Cite web |url=http://www.forbesindia.com/article/special/producers-who-scored-at-the-box-office/34631/1 |title=Producers Who Scored at the Box Office |website=Forbes India |language=en |access-date=5 December 2018 |archive-date=5 December 2018 |archive-url=https://web.archive.org/web/20181205105529/http://www.forbesindia.com/article/special/producers-who-scored-at-the-box-office/34631/1 |url-status=live }}</ref>

In 1970, YRF was founded by [[Yash Chopra|Yash Raj Chopra]], a veteran director and producer of the [[Cinema of India|Indian film industry]], who has made various film in 1970different genre.

UponIn realising2005, theduring lackhis ofinitial afilm-making, Yashraj cited opportunity in setting up proper film shooting studio. duringLater theirthat years of film-makingyear, YRF went onhe build their dreamhis film production studio in the year 2005, located in [[Mumbai]] city. TheIn 2006, the first film to be shot was in [[YRF Studios]], was the company's 2006 critical and commercial blockbustera romantic thriller ''[[Fanaa (film)|Fanaa]]''. Some of the notable films of outside banners that were shot inwithin the studio over the years are; ''[[Kabhi Alvida Naa Kehna]]'' (2006), ''[[Partner (2007 film)|Partner]]'' (2007), {{lang|hi-latn|[[Taare Zameen Par]]}} (2007), ''[[Dostana (2008 film)|Dostana]]'' (2008), ''[[Wanted (2009 film)|Wanted]]'' (2009), ''[[3 Idiots]]'' (2009), ''[[Dabangg]]'' (2010), ''[[Bodyguard (2011 Hindi film)|Bodyguard]]'' (2011), ''[[Ra.One]]'' (2011), ''[[Agneepath (2012 film)|Agneepath]]'' (2012), ''[[Chennai Express]]'' (2013), ''[[Jai Ho (2014 film)|Jai Ho]]'' (2014) and ''[[PK (film)|PK]]'' (2014). The studio6 wasfloor createdstudio andspread designedacross by20 Chopra and his then-wife, Payal Khanna andacres is equipped with high technology filmwas shootingdesigned equipmentby and materials. The studio, sprawling over {{convert|20|acre|m2}}him and toweringhis up to six floorsthen-wife, isPayal usedKhanna. toThe shootstudio filmsalso for the company and is alsogets rented for other filmingfilms and television shoots such as ''[[10 Ka Dum]],'' and ''[[Kaun Banega Crorepati]]'' for [[Sony Entertainment Television (India)|Sony Entertainment]] and, ''[[Kya Aap Paanchvi Pass Se Tez Hain?]]'', ''[[Koffee With Karan]]'' and [[Satyamev Jayate (talk show)|''Satyamev Jayate'']] for [[STAR India|STAR]].<ref>{{cite web |title=YRF Studios |url=http://www.yrfstudios.com/?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B?CatalogID=A4A74BBF-A235-4D9F-93E2-5EB6D48EA43C?SectionCode=TV0001?itemCat=210&catName=MjAwNA== |publisher=Yash Raj Films|access-date=30 May 2010|archive-url=https://web.archive.org/web/20160109105322/http://www.yrfstudios.com/?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B%3FCatalogID%3DA4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D|archive-date=9 January 2016|url-status=dead}}</ref>

Apart from film production, Chopra'sThe YRF also distributed (theatrical, home entertainment and satellite) and canvassed a wide variety of [[independent film]]s that came out of theand [[Parallel Cinema]] industry ofwithin India, such as ''[[Godmother (film)|Godmother]]'' (1999), ''[[Zubeidaa]]'' (2001), ''[[Maqbool]]'' (2004), ''[[Meenaxi: A Tale of Three Cities]]'' (2004), ''[[My Brother Nikhil]]'' (2005), ''[[Mangal Pandey: The Rising]]'' (2005) and ''[[Maine Gandhi Ko Nahin Mara]]'' (2005), that helped them leverage with a powerful film production house such as his, and thereby reach a wider audience on their release. YRF Distributors also released several big-budgeted films such as ''[[Kuch Kuch Hota Hai]]'' (1998), ''[[Kaho Naa... Pyaar Hai]]'' (2000), ''[[Kabhi Khushi Kabhie Gham...]]'' (2001), ''[[Koi... Mil Gaya]]'' (2003), ''[[Kal Ho Naa Ho]]'' (2003), ''[[Black (2005 film)|Black]]'' (2005), ''[[Krrish]]'' (2006) and ''[[Kabhi Alvida Naa Kehna]]'' (2006). In 2013, the company's distribution leg reportedly sold the satellite rights of its highly anticipated venture ''[[Dhoom 3]]'' for {{INRConvert|75|c}}<ref>{{cite web |title=Top Earners: Box Office 2004 |url=http://businessindia.co.uk/2013/05/dhoom-3-satellite-rights-sold-to-sony-for-75-crores/ |publisher=BusinessIndia.com|access-date=30 May 2013|archive-url=https://web.archive.org/web/20131219051049/http://businessindia.co.uk/2013/05/dhoom-3-satellite-rights-sold-to-sony-for-75-crores/|archive-date=19 December 2013|url-status=dead}}</ref> to Sony Entertainment Television.<ref>{{cite web |title=YRF Home Entertainment |url=http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B%3FCatalogID%3DA4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D |publisher=Yash Raj Films |access-date=30 May 2010 |archive-date=9 January 2016 |archive-url=https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B%3FCatalogID%3DA4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D |url-status=live }}</ref>

AfterThe constantlycompany deliveringdecided musicalto successesleverage suchtheir popularity in the music industry asthrough ''[[Darr]]'' (1993), ''[[Dilwale Dulhaniya Le Jayenge]]'' (1995) and ''[[Dil To Pagal Hai]]'' (1997). throughoutIn the years of its existence2004, the company decided to leverage their growing clout in the music industry. YRF established their independent feature music distribution leg under the namenamed '''YRF Music''' in 2004. The leg was developed for the purpose of digital as well as physical distribution of all the film soundtracks released under the banner. The first soundtrack to be distributed under [[YRF Music]] was the company's critical and commercial blockbuster epic love saga ''[[Veer-Zaara]]''. TheIt legsupported established careerscareer of many budding musicupcoming composers throughout the years, who leveraged themselves by scoring music for YRF projects such as [[Jatin–Lalit]] (''Dilwale Dulhania Le Jayenge''), [[Anu Malik]] (''Dum Laga Ke Haisha''), [[Shankar–Ehsaan–Loy]] (''Bunty Aur Babli''), [[Pritam]] (''Dhoom''), [[Vishal–Shekhar]] (''Salaam Namaste''), [[Salim–Sulaiman]] (''Rab Ne Bana Di Jodi''), [[Amit Trivedi]] (''Ishaqzaade''), [[Ram Sampath]] (''Luv Ka The End''), [[Sajid–Wajid]] (''Daawat-e-Ishq''), [[Sohail Sen]] (''Mere Brother Ki Dulhan''), [[Raghu Dixit]] (''Mujhse Fraaandship Karoge''), [[Sachin–Jigar]] (''Shuddh Desi Romance''), [[Mithoon]] (''Shamshera''), [[Jasleen Royal]] (''Hichki''), and Amartya Rahut (''Aurangzeb'').<ref>{{cite web |title=YRF Music |url=http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=A4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D |publisher=Yash Raj Films |access-date=30 May 2010 |archive-date=9 January 2016 |archive-url=https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=A4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D |url-status=live }}</ref>

In 2007, [[The Walt Disney Company]] entered Indian Entertainment in 2007 through a three-film co-production agreement (with YRF, ''[[Ta Ra Rum Pum]]'', ''[[Thoda Pyaar Thoda Magic]]'' and ''[[Roadside Romeo]]'') with YRF. [[Disney]]'s move was seen as a bid to increase its global cloutrecognition and finally enter the increasingly lucrative [[Indian Cinema]] arena. The company offered a 49% acquisition of YRF at {{INRConvert|2500|c}}<ref name="mw.disney.2007.06.11">{{cite web |url=http://www.movieweb.com/news/walt-disney-studios-teams-up-with-yash-raj-films-to-create-computer-animated-feature-films |title=Walt Disney Studios Teams Up with Yash Raj Films to Create Computer-Animated Feature Films |publisher=[[MovieWeb]] |date=11 June 2007 |access-date=27 December 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131227131437/https://movieweb.com/news/walt-disney-studios-teams-up-with-yash-raj-films-to-create-computer-animated-feature-films/ |archive-date=27 December 2013}}</ref> (unadjusted for inflation) in 2009, which took the valuation of the Indian entertainment company to {{INRConvert|5000|c|year=2009}},<ref name="bs.2007.06.13">{{cite news |url=http://www.business-standard.com/article/companies/yash-raj-disney-in-animation-films-tie-up-107061301114_1.html |title=Yash Raj, Disney in animation films tie-up |work=[[Business Standard]] |date=13 June 2007 |access-date=27 December 2013 |location=Mumbai |archive-date=31 December 2014 |archive-url=https://web.archive.org/web/20141231142847/http://www.business-standard.com/article/companies/yash-raj-disney-in-animation-films-tie-up-107061301114_1.html |url-status=live }}</ref> at the time. YRF however declined the acquisition offer made by the American conglomerate.

TheFrom 2007 to 2010 the company saw an all-time low, with several of their high-budgeted films not doing well at the box office, despite favourable critical reviews and the company thereby suffering losses amounting to millions from 2007 to 2010. The films broke YRF's perfect success ratio and were oddly released one after another. Some of the most unsuccessful films produced under the banner were ''[[Jhoom Barabar Jhoom]]'', ''[[Laaga Chunari Mein Daag]]'', ''[[Aaja Nachle]]'', ''[[Tashan (film)|Tashan]]'', ''[[Thoda Pyaar Thoda Magic]]'', ''[[Roadside Romeo]], [[Dil Bole Hadippa!]], [[Rocket Singh: Salesman of the Year]]'' and ''[[Pyaar Impossible]]''.

In 2011, the company went into production of three individual mainstream films with [[Aamir Khan]] for ''[[Dhoom 3]]'', [[Shah Rukh Khan|Shahrukh Khan]] for ''Jab Tak Hai Jaan'' and with [[Salman Khan]] for ''Ek Tha Tiger'', the first installment in the [[YRF Spy Universe]]. The three films turned out to be the most expensive productions by YRF; ''Ek Tha Tiger''<ref name="TIGER ZINDA HAI Trailer">{{cite web |url=https://mdb.org.in/titles/78/tiger-zinda-hai |title=TIGER ZINDA HAI Trailer |access-date=19 November 2017 |publisher=YRF |archive-date=3 April 2023 |archive-url=https://web.archive.org/web/20230403210626/https://mdb.org.in/titles/78/tiger-zinda-hai |url-status=dead }}</ref> was produced at {{INRConvert|75|c}},<ref name="Budget">{{cite web |title=Ek Tha Tiger: It's Salman's show all the way |url=http://ibnlive.in.com/news/ek-tha-tiger-its-salmans-show-all-the-way/282723-8-66.html|archive-url=https://web.archive.org/web/20120818125111/http://ibnlive.in.com/news/ek-tha-tiger-its-salmans-show-all-the-way/282723-8-66.html|url-status=dead|archive-date=18 August 2012 |publisher=IBNLive.com|access-date=16 August 2012}}</ref> ''Jab Tak Hai Jaan'' was produced at {{INRConvert|60|c}}<ref name="taran">{{cite news |last=Adarsh |first=Taran |url=https://twitter.com/taran_adarsh/status/269036107033890816 |title=JTHJ P&A 60 crore |publisher=Twitter |date=15 November 2012 |access-date=1 January 2013 |archive-date=24 October 2013 |archive-url=https://web.archive.org/web/20131024232014/https://twitter.com/taran_adarsh/status/269036107033890816 |url-status=live }}</ref> and ''Dhoom 3'' was produced at {{INRConvert|150|c}}.<ref name="taran60">{{cite news |last=Adarsh |first=Taran |url=http://epaper.telegraphindia.com/detail/49952-175527875.html |archive-url=https://web.archive.org/web/20131215120551/http://epaper.telegraphindia.com/detail/49952-175527875.html |url-status=dead |archive-date=15 December 2013 |title=Dhoom 3 decoded |publisher=[[Telegraph India]] |date=27 December 2013 | access-date=27 December 2013}}</ref>

By 2023, YRF Entertainment was transformed into the streaming division of Yash Raj Films.<ref name="varietysep">{{cite news|url=https://variety.com/2023/tv/news/netflix-yash-raj-films-partnership-railway-men-maharaj-1235723624/|title=Netflix and India’sIndia's Yash Raj Films Launch Multi-Year Creative Partnership With ‘The'The Railway Men,’' ‘Maharaj’'Maharaj'|work=Variety|date=14 September 2023|access-date=19 November 2023|archive-date=7 November 2023|archive-url=https://web.archive.org/web/20231107175621/https://variety.com/2023/tv/news/netflix-yash-raj-films-partnership-railway-men-maharaj-1235723624/|url-status=live}}</ref> Under this, they have produced the following projects:

* ''[[The Romantics (TV series)|The Romantics]]'' (2023) (Documentary series)

* ''[[The Railway Men]]'' (2023)<ref name="varietysep"/> (Drama series)

* ''The Mandala Murders'' (2024)<ref name="auto">{{Cite web|url=https://www.deccanherald.com/entertainment/netflix-yrf-entertainment-release-first-looks-of-mandala-murders-maharaj-and-vijay-69-2916015|title=Netflix, YRF Entertainment release first looks of 'Mandala Murders', 'Maharaj', and 'Vijay 69'|website=Deccan Herald}}</ref> (Thriller series)

* ''MaharajVijay 69'' (2024)<ref name="auto"/> (Feature film)

Apart from producing big-budgeted films with established actors, YRF also announced several films featuring relative newcomers in the fourth quarter of [[Fiscal year]] 2012; ''[[Aurangzeb (film)|Aurangzeb]]'' starring [[Prithviraj Sukumaran]], Sashaa Agha and [[Arjun Kapoor]], ''[[Gunday]]'' starring [[Ranveer Singh]], ''[[Bewakoofiyaan]]'' starring [[Ayushmann Khurrana]] and [[Sonam Kapoor]], ''[[Daawat-e-Ishq]]'' with [[Aditya Roy Kapur]], ''[[Mardaani]]'' with [[Rani Mukerji]], and ''[[Kill Dil]]'' starring [[Ali Zafar]] and [[Govinda (actor)|Govinda]].<ref>{{cite web |title=YFilms |url=http://www.yfilms.in/?itemCat=210&catName=MjAwNA== |publisher=Yash Raj Films |access-date=30 May 2010 |archive-date=10 June 2015 |archive-url=https://web.archive.org/web/20150610061204/http://www.yfilms.in/?itemCat=210&catName=MjAwNA== |url-status=live }}</ref> The films released all through 2013 and 2014 were seen as a strategic move by the company to infuse newer talentjobs into [[Indian Cinema]] in the form of actors, screenwriters, directors and technicians. In a bid to break away from the traditional [[Star system (filmmaking)|star system]] of Indian cinema, the company ventured into producing low-budgeted independent films with new talentcreatives (actors, creatives and technicians) from 2008. Apart from working with upcoming actors, the company independently launched several new faces as leading actors in several of their big-budgeted films through their home banner and through [[Y-Films]],<ref>{{cite web |title=Yash Raj Films Newcomers |url=http://articles.timesofindia.indiatimes.com/2012-04-19/news-interviews/31367500_1_yrf-yash-raj-films-workshops?itemCat=210&catName=MjAwNA==|archive-url=https://archive.today/20131227113033/http://articles.timesofindia.indiatimes.com/2012-04-19/news-interviews/31367500_1_yrf-yash-raj-films-workshops?itemCat=210&catName=MjAwNA==|url-status=dead|archive-date=27 December 2013 |work=[[The Times of India]]|access-date=30 May 2010}}</ref> including:

Throughout the years of its existence, YRF inked various strategic business agreements with independent film and media entities present in the country.