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{{short description|Brazilian edition of the Playboy magazine}}
{{more footnotes|date=June 2009}}
{{Infobox Magazine
| image_file = Playboy N° 412 - Juliana Alves.jpg
| image_size =
| image_caption = Issue
| editor =
| editor_title = Editor-in-chief
| previous_editor = Thales Guaracy<br/>Edson Aran<br/>Rodrigo Velloso<br/>Cynthia de Almeida<br/>Ricardo A. Setti<br/>Juca Kfouri<br/>Mário Escobar de Andrade
| staff_writer =
| frequency = Monthly
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| category = [[Men's magazines]]
| company =
| publisher = [[Editora Abril]] (1975-2015) <br> PBB Entertainment (2016-2018)
| firstdate = August 1975 (as '''Revista do Homem''')<br/>1978 (As '''Playboy''')
| country =
| based = [[São Paulo
| language = Portuguese
| website = [http://playboy.abril.com.br Official site]
}}
The
==History==
When [[Editora Abril]] founder [[Victor Civita]] asked his son [[Roberto Civita]] to drop his job at the Tokyo offices of ''[[Time (magazine)|Time]]'' in 1958 to instead join him at Abril, Roberto accepted on the condition that he could create three new publications: a ''Time''-like weekly news magazine (''[[Veja (magazine)|Veja]]''), a ''[[Fortune (magazine)|Fortune]]''-like business magazine (''[[Exame]]''), and the last of those to get into print, a local issue of ''Playboy''.<ref>{{Cite journal|author=Civita, Roberto|date=5 June 2013|title=Memórias de um Editor|journal=Veja|issue=2324|pages=93–101|url=http://veja.abril.com.br/acervodigital/home.aspx|language=Portuguese|access-date=30 December 2015|archive-date=26 April 2020|archive-url=https://archive.today/20200426232936/https://i.ibb.co/GkCC2xg/Para-as-F-rias.jpg|url-status=dead}}</ref>
By the mid-1970s, Roberto had struck a deal with [[Playboy Enterprises]], and was asked by his father to consult the [[Ministry of Justice (Brazil)|Ministry of Justice]] given the [[History of Brazil (1964–1985)|military dictatorship]] in place had a [[Censorship in Brazil|censorship policy on the press]]. Minister [[Armando Falcão]] vetoed the publication, saying that "no publication under the name ''Playboy'' in Brazil, no matter its content." Seeing a loophole, Roberto submitted the already done preprint for issue 1 under the name '''''A Revista do Homem''''' (Men's Magazine), and got approved. The first issue of ''Homem'' got on newsstands in August 1975,<ref>Risério, Manuel. "[http://playboy.abril.com.br/entretenimento/historia/playboy-vs-censura-1975-%E2%80%93-1980/ Playboy VS Censura: 1975 – 1980] {{webarchive|url=https://web.archive.org/web/20120831221002/http://playboy.abril.com.br/entretenimento/historia/playboy-vs-censura-1975-%E2%80%93-1980/ |date=2012-08-31 }}". ''Playboy'', August 2010.</ref> and the magazine was allowed to use its trademark name only as of 1978.
The Brazilian edition follows the general guidelines of the original magazine in the United States, featuring the trademark sections of the magazine, such as the monthly interview, the ''20 Questions'' interview and the centerfold pictorial featuring the "Miss of the month", which most of the time, but not always, coincides with the month's "star" (cover). But the Brazilian installment has some sections of its own, such as ''Coelhinhas'' (Bunnies), which features unknown models photographed by freelance photographers (not affiliated with the magazine), and ''Click'', which features candid pictures of celebrities of all calibers in seemingly revealing situations.
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In that aspect, the [[Big Brother Brasil|Brazilian version]] of the reality show ''[[Big Brother (TV series)|Big Brother]]'', created by [[Netherlands|Dutch]] production company [[Endemol]] and produced in Brazil by [[Rede Globo|Globo TV]], has been the main source of models for the magazine. Between May 2002 (about two months after the first season concluded on Globo) and August 2007, 13 female participants from that reality show have posed for the magazine, always on the cover; and two of them ([[Sabrina Sato]] and Antonela Avellaneda) posed twice, for a total of 15 covers on the magazine. ''Playboy'' has not, however, monopolized the nude or revealing pictorials featuring former participants of the TV show, since a few of the participants ultimately chose to appear in other adult publications, such as ''SEXY Magazine'' and the [[lad magazine]] ''VIP'' the last one, also from Abril). In a few of those cases, however, ''Playboy'' was not interested in signing on the former participants because it had been revealed that they had already posed for competing publications prior to participating in the reality show on Globo TV.{{citation needed|date=October 2011}}
The record holders for most covers are actress and former model [[Luma de Oliveira]], and dancer [[Scheila Carvalho]], with a total of five covers each (Luma: September 1987, March 1988, March 1990, May 2001 and January 2005; Scheila: February 1998, September 1999, November 2000, December 2001, April 2009).<ref>[http://www.abril.com.br/entretenimento/fotos/playboy-campeas-capas/ "Álbum de fotos - Campeãs de capas da Playboy - Scheila Carvalho, Luma de Oliveira, Mulher Melancia - Abril.com"] {{webarchive|url=https://web.archive.org/web/20110814115556/http://www.abril.com.br/entretenimento/fotos/playboy-campeas-capas/ |date=2011-08-14 }}. Abril.com.
In September 2006, Brazilian ''Playboy'' featured three [[Varig]] air hostesses (Juliana Neves, Sabrina Knop and Patricia Kreusburg) posing nude. At the time Varig was becoming defunct and the magazine's editors decided to follow the steps of the American edition, which featured nude employees of another defunct company, [[Enron]].<ref>{{cite web | url =https://reuters.screenocean.com/record/763529|title=BRAZIL: Three female flight attendants who were let go amid recent Varig turmoil pose for Brazil's Playboy in their uniforms|publisher=[[Reuters]]| date=6 September 2006| accessdate =13 March 2024}}</ref>
In 2015, the fortieth year of publication, Abril decided to stop publishing ''Playboy'' due to costs given the diminishing circulation could not offset the licensing royalties.<ref>[http://www1.folha.uol.com.br/mercado/2015/11/1708483-editoria-abril-deixara-de-publicar-revista-playboy.shtml#article-aside Editora Abril deixará de publicar revista 'Playboy']</ref> Eventually a new deal was set with PBB Entertainment to relaunch the publication starting in March 2016.<ref>[http://www.playboyenterprises.com/news/playboy-signs-agreement-with-pbb-entertainment-to-relaunch-magazine-in-brazil/ Playboy Signs Agreement with PBB Entertainment to Relaunch Magazine in Brazil ]</ref> After ten print issues of irregular periodicity, PBB announced in April 2018 the next editions would be digital.<ref>{{cite web |access-date=2 April 2018 |date=2 April 2018 |publisher=G1 |title=Playboy não será mais vendida nas bancas no Brasil e terá edição anual |url=https://g1.globo.com/economia/midia-e-marketing/noticia/playboy-nao-sera-mais-vendidas-nas-bancas-no-brasil-e-tera-edicao-anual.ghtml}}<!-- auto-translated from Portuguese by Module:CS1 translator --></ref><ref>{{cite journal |date=2018-04-02 |first=iG São |journal=Gente |language=pt-BR |last=Paulo |title=Fim de uma era! Playboy deixará de ser vendida nas bancas - Cultura - iG |url=http://gente.ig.com.br/cultura/2018-04-02/revista-playboy-bancas.html}}<!-- auto-translated from Portuguese by Module:CS1 translator --></ref> In July of the same year, it was confirmed the Brazilian ''Playboy'' was being shut down, with PBB Entertainment having ended the contract with [[PLBY Group]] a few months prior.<ref>{{cite web |access-date=11 July 2018 |author=Felipe Pinheiro |date=11 July 2018 |publisher=UOL |title="Playboy" acaba no Brasil e editora é acusada de usar nome indevidamente |url=https://tvefamosos.uol.com.br/noticias/redacao/2018/07/11/playboy-e-encerrada-no-brasil-e-presidente-e-suspeito-de-crimes.htm}}<!-- auto-translated from Portuguese by Module:CS1 translator --></ref>
== Covers ==
{{main article|List of Playboy (Brazil) covers}}
==References==
{{
== External links ==
*
*[http://www.glossaryone.com/content/pmom.cfm?language=2&country_id=4&year=1000 Playboy Brazil (Unofficial Playboy statistics)] at GlossaryOne.com
*[http://www.
[[Category:Playboy magazines|Brazil]]▼
[[Category:Brazilian magazines]]▼
[[Category:Grupo Abril]]▼
[[Category:Monthly magazines]]▼
[[Category:Men's magazines]]▼
[[Category:1975 establishments in Brazil]]
[[Category:2018 disestablishments in Brazil]]
[[Category:Defunct magazines published in Brazil]]
▲[[Category:Monthly magazines published in Brazil]]
[[Category:Magazines disestablished in 2018]]
[[Category:Defunct Portuguese-language magazines]]
▲[[Category:Grupo Abril]]
[[Category:Magazines established in 1975]]
[[Category:Mass media in São Paulo]]
▲[[Category:Playboy magazines|Brazil]]
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