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In 2008, the chain aired parody ads for "P. J. Bland's," a fictional restaurant chain with cardboard foods.<ref>{{cite web|url=http://www.burgerbusiness.com/?p=941|title=Chili's Spoofs Restaurant Ads with 'P.J. Bland's' Campaign|work=Burger Business|date=April 15, 2009|access-date=April 28, 2009|archive-date=April 22, 2009|archive-url=https://web.archive.org/web/20090422135014/http://www.burgerbusiness.com/?p=941|url-status=live}}</ref> In 2012, Chili's used [[Wendy Rene]]'s [[Stax Records|Stax]] single, "Bar-B-Q," in their TV commercial.<ref>{{Cite web|url=https://www.ispot.tv/ad/7wTD/chilis-20-dinner-for-two-song-by-wendy-rene|title=Chili's $20 Dinner for Two TV Commercial, Song by Wendy Rene|website=iSpot.tv|access-date=January 22, 2018|archive-date=January 22, 2018|archive-url=https://web.archive.org/web/20180122235116/https://www.ispot.tv/ad/7wTD/chilis-20-dinner-for-two-song-by-wendy-rene|url-status=live}}</ref> In September 2017, Chili's dropped about 40 percent of its menu items to focus on burgers, ribs, and fajitas.<ref>{{Cite news|url=https://www.marketingdive.com/news/chilis-wants-you-to-laugh-so-hard-you-pee-a-little-with-new-campaign/572527/#:~:text=Chili's%20%E2%80%8Bwants%20to%20entice,memes%20and%20make%20TikTok%20videos.|title=Chili's just cut dozens of items from its menu — here are the beloved dishes that didn't make it|work=Business Insider|access-date=October 3, 2017|language=en|archive-date=March 22, 2020|archive-url=https://web.archive.org/web/20200322145605/https://www.marketingdive.com/news/chilis-wants-you-to-laugh-so-hard-you-pee-a-little-with-new-campaign/572527/#:~:text=Chili's%20%E2%80%8Bwants%20to%20entice,memes%20and%20make%20TikTok%20videos.|url-status=live}}</ref>
 
In February 2020 Chili's announced a new marketing campaign encouraging people to "laugh so hard you pee a little."<ref>{{Cite web|url=https://www.marketingdive.com/news/chilis-wants-you-to-laugh-so-hard-you-pee-a-little-with-new-campaign/572527/#:~:text=Chili's%20%E2%80%8Bwants%20to%20entice,memes%20and%20make%20TikTok%20videos.|title=Chili's wants you to 'laugh so hard you pee a little' with new campaign|website=Marketing Dive|access-date=January 24, 2021|archive-date=January 24, 2021|archive-url=https://web.archive.org/web/20210124051903/https://www.marketingdive.com/news/chilis-wants-you-to-laugh-so-hard-you-pee-a-little-with-new-campaign/572527/#:~:text=Chili's%20%E2%80%8Bwants%20to%20entice,memes%20and%20make%20TikTok%20videos.|url-status=live}}</ref> In September 2024 Chili's announced, that its advertisement campaign is working, while other food chains in the USA still struggle to entice diners into their stores. Store sales increased 14.8 percent in the fiscal fourth quarter of Chili's. <ref>{{cite web|url=https://www.cnbc.com/2024/09/14/heres-why-americans-are-going-back-to-chilis-.html|title=Here’sHere's why Americans are going back to Chili’sChili's|publisher=CNBC|date=14 September 2024|access-date=14 September 2024}}</ref>
 
==Locations==
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In October 2008, a Chili's Australia franchise was prosecuted and fined A$300,000 by the [[New South Wales|NSW]] Office of Industrial Relations for underpaying staff, pressuring employees to sign an [[Australian workplace agreement]], and failing to pay A$45,000 in owed wages by a deadline set by the Office of Industrial Relations. In the same year, Chili's announced the permanent closure of all its Australian locations due to poor sales, unprofitability, and non-compliance with the [[Fair Work Act 2009]].<ref>{{cite web |url=http://www.illawarramercury.com.au/news/local/news/general/fast-food-chain-off-the-boil/465291.aspx |title=Fast food chain off the boil. |work=Illawarra Mercury |year=2008 |access-date=October 26, 2009 |archive-date=April 25, 2009 |archive-url=https://web.archive.org/web/20090425234942/http://www.illawarramercury.com.au/news/local/news/general/fast-food-chain-off-the-boil/465291.aspx |url-status=live }}</ref>
 
In July 2024, American [[rap rock]] group the [[Beastie Boys]] filed a lawsuit against Chili's parent company Brinker International for [[copyright infringement]], claiming that the group's 1994 song "[[Sabotage (Beastie Boys song)|Sabotage]]" has been illegally used to promote Chili's in advertisements on social media starting around November 2022.<ref>{{Cite webmagazine |last=Millman |first=Ethan |date=2024-07-11 |title=Beastie Boys Sue Chili's Owner for Using 1994 Hit Song 'Sabotage' in Advertisements |url=https://www.rollingstone.com/music/music-news/beastie-boys-sues-chilis-sabotage-ads-1235058349/ |url-status=live |archive-url=https://web.archive.org/web/20240712023925/https://www.rollingstone.com/music/music-news/beastie-boys-sues-chilis-sabotage-ads-1235058349/ |archive-date=2024-07-12 |access-date=2024-07-12 |websitemagazine=[[Rolling Stone]] |language=en-US}}</ref>
 
== Controversies ==
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Chili's was a key location in ''[[The Office (American TV series)|The Office]]'' season 2 episode 7 "[[The Client (The Office)|The Client]]." The episode shows Michael and Jan meeting a client at a local Chili's restaurant after Michael had changed the location of the meeting from [[Radisson Hotels|Radisson]] citing Chili's as "the new golf course." The Chili's jingle was also used in ''[[Austin Powers: The Spy Who Shagged Me]]'' where [[Fat Bastard]] meets [[Dr. Evil]] with the mojo belonging to [[Austin Powers]]. When he sees [[Mini-Me]] walk out with the money, startling him, he tries to eat him, thinking he is a baby. After attempting to eat Mini-Me, Fat Bastard suggests that Dr. Evil keeps the mojo, and he gets the baby, and then sings the Chili's Babyback Ribs song. In Season one of "[[That '90s Show]]," the recurring character, [[Fez (That '70s Show)|Fez]], mentions Chili's is the location where he and his current lover had met, also making a reference to the Babyback Ribs jingle.{{Citation needed|date=January 2023}} Chili's was mentioned several times in the [[2010 in film|2010]] [[Road film|road comedy]] ''[[Due Date]]'', starring [[Robert Downey Jr.]] and [[Zach Galifianakis]].<ref name="Due Date">{{cite web |url=https://www.youtube.com/watch?v=L3nTy5ZPl3g |title=Chili's Reservation - Due Date |author=<!--Not stated--> |date= |website=YouTube |publisher= |access-date= |quote=}}</ref>
 
April 5th, 2024, in [[Austin, Texas]], was declared [[Chili's at 45th and Lamar|Chili's at 45th & Lamar Day.]]<ref>{{Cite web|url=https://www.kxan.com/news/local/austin/austin-mayor-names-april-5-chilis-at-45th-and-lamar-day/|title=Austin mayor names April 5 ‘Chili’s'Chili's at 45th and Lamar Day’Day'|date=April 6, 2024|website=KXAN-TV|first=Russell|last=Falcon}}</ref><ref>{{Cite web|url=https://www.kvue.com/article/news/local/austin-chilis-at-45th-and-lamar-day-april-5/269-c02bef85-ef56-492e-80f2-9ab0a47cbaf1|title=Austin’sAustin's Chili’sChili's at 45th and Lamar Day Is Real and Official|date=April 5, 2024|website=[[KVUE]]|first1=Johann|last1=Castro|first2=Britny|last2=Eubank}}</ref>
 
==References==