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{{Infobox online service
| name = Apple Music
| logo = [[File:AppleMusic 2019.svg|200px|class=skin-invert]]
| logo_size = 150px
| image = Apple Music icon.svg
| image_size = 60px100px
| caption = Apple Music app icon as of [[iOS 17]]
| launched = {{Start date and age|2015|6|30}}
| developer = [[Apple Inc.]]
| key_people = {{ubl|Oliver Schusser (VP, Apple Music & International Content)|Brian Bumbery (director, Apple Music Publicity)|[[Trent Reznor]] (Creative Officer)}}
| pricing = '''Student''': US$5.99/month<br />'''Individual''': US$10.99/month{{efn|Also available via an annual plan for US$109/year.}}<br />'''Family''': US$16.99/month
| platform = {{Collapsible list
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| '''Web Player:''' {{br}}{{URL|https://applemusic.com}}
}}
| updated = {{Start date and age|2023|12|11}}
}}
 
'''Apple Music''' is an audio and video [[Streaming media|streaming]] service developed by [[Apple Inc.]] Users can select music to stream to their device on-demand, or they can listen to existing [[playlist]]s. The service also includes the sister [[Internetinternet radio]] stations [[Apple Music 1]], Apple Music Hits, and Apple Music Country, which are [[Broadcasting|broadcast]] live to over 200 countries 24 hours a day. The service was announced on June{{nbsp}}8, 2015, and launched on June{{nbsp}}30, 2015. New subscribers get a one-month free or six months free trial with the purchase of select products before the service requires a monthly subscription.
 
Originally strictly a music service, Apple Music began expanding into video in 2016. Executive [[Jimmy Iovine]] has stated that the intention for the service is to become a "cultural platform", and [[Apple Inc.|Apple]] reportedly wants the service to be a "one-stop shop for pop culture". The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films.
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== Description ==
[[File:IOS Apple Music Screenshot.jpeg|thumb|Apple Music home screen for iOS]]
Apple Music allows users to stream over 100 million songs to their device on demand. The service offers curated playlists by music experts and recommendations tailored to a users music preference.<ref name="Announcement by Apple">{{cite web |title=Introducing Apple Music — All The Ways You Love Music. All in One Place. |url=https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/ |website=Apple Newsroom |publisher=[[Apple Inc.]] |date=June 8, 2015 |access-date=June 8, 2017 |archive-date=July 10, 2017 |archive-url=https://web.archive.org/web/20170710054231/https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/ |url-status=live }}</ref> The service provides three live 24-hour radio stations: [[Apple Music 1]] (previously branded as Beats 1), led by DJ [[Zane Lowe]], Apple Music Hits, and Apple Music Country, which is broadcast in over 100 countries.<ref name=":2">{{cite web |title=Apple Music: Our Complete Guide |url=https://www.macrumors.com/guide/apple-music/ |website=[[MacRumors]] |access-date= |date=9 May 2022 |first=Juli |last=Clover |archive-date=July 28, 2022 |archive-url=https://web.archive.org/web/20220728141508/https://www.macrumors.com/guide/apple-music/ |url-status=live }}</ref> The Apple Music Radio service is free for all users, even without an Apple Music subscription. Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they are listening to on a regular basis.<ref name=":3">{{cite web|url=https://www.theverge.com/2017/6/5/15727014/apple-music-app-update-social-features-wwdc-2017|title=Apple Music will let you share what you're listening to with your friends|last=Singleton|first=Micah|date=June 5, 2017|website=[[The Verge]]|publisher=[[Vox Media]]|access-date=June 11, 2017|archive-date=June 5, 2017|archive-url=https://web.archive.org/web/20170605203200/https://www.theverge.com/2017/6/5/15727014/apple-music-app-update-social-features-wwdc-2017|url-status=live}}</ref> Apple Music's use of [[iCloud]], which matches a users' songs to those found on the service, allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place. Additionally, the service is heavily integrated into Apple's own in-house services such as their personal voice assistant [[Siri]] as well as their audio and video streaming protocol [[AirPlay]]. As of late 2019, users also have the ability to access the full version of Apple Music through an Apple-designed web player in beta.
 
Apple Music's interface consists of five tabs: "Library", "Home" (Formerly: "Listen Now"), "Browse", "Radio", and "Search". The "Library" tab shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Below these options, the tab also shows music recently added to the user's library. The "Listen NowHome" tab recommends music for the user based on their music tastes. Human expert selections supplement the algorithmic curation, while users are able to "Like" and "Dislike" songs to further improve music suggestions. "Browse" shows new album releases from artists, playlists curated by the Apple Music team, upcoming album releases, as well as different categories including "Genres", "Moods", "Top Charts", and "Music Videos". The "Radio" tab incorporates Apple Music Radio and other radio stations which play genre-specific or artist-related music, depending on the user's preference. The radio feature in Apple Music allows users to skip songs, view previously played songs on the station, as well as view songs playing next. The "Search" tab features a search box where users can search for artists, albums, Apple Music users, or songs by name or by lyrics.<ref name=":4">{{Cite web|url=https://appleinsider.com/articles/18/06/05/apple-music-in-ios-12-adds-song-search-by-lyrics-new-artist-pages|title=Apple Music in iOS 12 adds song search by lyrics, new artist pages|first=Roger|last=Fingas|date=June 5, 2018|website=AppleInsider|language=en|access-date=2019-01-21|archive-date=January 21, 2019|archive-url=https://web.archive.org/web/20190121064655/https://appleinsider.com/articles/18/06/05/apple-music-in-ios-12-adds-song-search-by-lyrics-new-artist-pages|url-status=live}}</ref> Below the search box, a list of recent user searches and overall trending searches on the service are shown.
 
When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. When viewed, the Now Playing section allows users to add a song to their library, download it to their device, and like or dislike the song to improve suggestions on the "Listen NowHome" tab. Other functions of the "Now Playing" section include the ability to control what music plays next and put songs on shuffle or repeat. Additionally, users can view live lyrics of the song they are listening to through the now playing card, which displays the song's lyrics live in sync with the time while it plays to the user.<ref>{{Cite web|url=https://appletoolbox.com/time%e2%80%91synced-lyrics-on-apple-music/|title=How to see time‑synced lyrics on Apple Music|last=Sandy Writtenhouse|date=2019-10-10|website=AppleToolBox|language=en-US|access-date=2019-11-20|archive-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223185521/https://appletoolbox.com/time%e2%80%91synced-lyrics-on-apple-music/|url-status=live}}</ref>
 
Each artist page includes a profile banner and a "Play" button which automatically creates a radio station based around the artist. Artist pages also include sections for their [[Featured Artists' Coalition|featured]] releases, albums, singles, top songs, and background information. Apple Music users can create their own profile on the service, thus allowing them to follow other users and see what music their followers are listening to.<ref>{{Cite web|url=https://www.imore.com/how-see-what-your-friends-are-listening-apple-music|title=How to see what your friends are listening to in Apple Music|date=2017-06-24|website=iMore|language=en|access-date=2019-02-01|archive-date=February 1, 2019|archive-url=https://web.archive.org/web/20190201172016/https://www.imore.com/how-see-what-your-friends-are-listening-apple-music|url-status=live}}</ref>
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|-
| High Quality
| [[Advanced Audio Coding|AAC]] 256 &nbsp;kbit/s
|-
| Lossless
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| ALAC 16-bit or 24-bit/88.2kHz to 192kHz
|}
The service is compatible with [[iOS]] devices running version 8.4 or later,<ref name="iMore compatibility">{{cite web |first=Serenity |last=Caldwell |title=Apple Music — Everything you need to know right now! |url=https://www.imore.com/apple-music |website=iMore |date=April 3, 2017 |access-date=June 8, 2017 |archive-date=June 1, 2017 |archive-url=https://web.archive.org/web/20170601010354/http://www.imore.com/apple-music |url-status=live }}</ref> [[iPadOS]] devices running version 13.0 or later, Music app on [[macOS Catalina]] or later, [[iTunes]] version 12.2 or later for [[Microsoft Windows|Windows]] PCs,<ref>{{cite web |first=Juli |last=Clover |title=Apple Releases iTunes 12.2 With Apple Music and Beats 1 Support |url=https://www.macrumors.com/2015/06/30/itunes-12-2-apple-music/ |website=[[MacRumors]] |date=June 30, 2015 |access-date=June 8, 2017 |archive-date=July 18, 2017 |archive-url=https://web.archive.org/web/20170718173544/https://www.macrumors.com/2015/06/30/itunes-12-2-apple-music/ |url-status=live }}</ref> as well as [[Apple Watch]], [[Apple TV]], [[CarPlay|Apple CarPlay]], and [[HomePod|Apple HomePod]].<ref name="iMore compatibility" /> It is also available for [[Android (operating system)|Android]] devices running version 4.3 or later, [[ChromeOS]] devices, [[Amazon Echo]] devices, and [[Sonos]] speakers. For devices without a native application, Apple Music is available on the web with a [https://beta.music.apple.com web player] in beta.<ref name="social.techcrunch.comTechCrunch">{{Cite web|url=httphttps://social.techcrunch.com/2019/09/05/apple-music-launches-a-public-beta-on-the-web/|title=Apple Music launches a public beta on the web|website=TechCrunch|date=September 5, 2019|language=en-US|access-date=2019-11-20|archive-date=May 23, 2020|archive-url=https://web.archive.org/web/20200523181956/http://techcrunch.com/2019/09/05/apple-music-launches-a-public-beta-on-the-web/|url-status=live}}</ref> On October 27, 2021, Sony announced that Apple Music would become available on the [[PlayStation 5]].<ref>{{Cite web|date=2021-10-27|title=Apple Music launches on PS5 today|url=https://blog.playstation.com/2021/10/27/apple-music-launches-on-ps5-today/|access-date=2021-11-06|website=PlayStation.Blog|language=en-US|archive-date=November 6, 2021|archive-url=https://web.archive.org/web/20211106231513/https://blog.playstation.com/2021/10/27/apple-music-launches-on-ps5-today/|url-status=live}}</ref> On October 12, 2022, Apple Music became available for the [[Xbox One]] and [[Xbox Series X and Series S|Xbox Series X/S]].<ref>{{Cite web|date=2022-10-12|title=Apple Music launches new app for Xbox consoles|url=https://www.windowscentral.com/gaming/xbox/apple-music-launches-new-app-for-xbox-consoles|access-date=2022-10-12|website=Windows Central|language=en-US|archive-date=October 12, 2022|archive-url=https://web.archive.org/web/20221012104352/https://www.windowscentral.com/gaming/xbox/apple-music-launches-new-app-for-xbox-consoles|url-status=live}}</ref>
 
== History ==
 
=== Preparation ===
Before Apple Music, the company's [[iPod]] and [[iTunes]] were known for having "revolutionized digital music."<ref name="Announcement by The Verge">{{cite web |first1=Ben |last1=Popper |first2=Micah |last2=Singleton |title=Apple announces its streaming music service, Apple Music |url=https://www.theverge.com/2015/6/8/8729481/apple-music-streaming-service-wwdc-15 |website=[[The Verge]] |publisher=[[Vox Media]] |date=June 8, 2015 |access-date=April 22, 2017 |archive-date=March 30, 2020 |archive-url=https://web.archive.org/web/20200330163713/https://www.theverge.com/2015/6/8/8729481/apple-music-streaming-service-wwdc-15 |url-status=live }}</ref> Former Apple CEO [[Steve Jobs]] was known to be opposed to the idea of music subscription services.<ref>{{Cite web|last=Rosoff|first=Matt|date=Jun 10, 2015|title=Here's what Steve Jobs thought of services like Apple Music|url=https://www.businessinsider.com/steve-jobs-hated-subscription-music-services-2015-6|access-date=2020-10-10|website=Business Insider|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008213800/https://www.businessinsider.com/steve-jobs-hated-subscription-music-services-2015-6|url-status=live}}</ref> When Apple bought audio equipment maker [[Beats Electronics]] in 2014, Apple gained ownership of Beats' own service [[Beats Music]],<ref>{{cite web |first1=Hannah |last1=Karp |first2=Ryan |last2=Dezember |first3=Alistair |last3=Barr |title=Apple Paying Less Than $500 Million for Beats Music Streaming Service |url=https://www.wsj.com/articles/apple-paying-just-under-500-million-for-beats-music-streaming-service-1401403287 |website=[[The Wall Street Journal]] |date=May 30, 2014 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422213324/https://www.wsj.com/articles/apple-paying-just-under-500-million-for-beats-music-streaming-service-1401403287 |url-status=live }}</ref> and made Beats Music CEO Ian Rogers responsible for the [[iTunes Radio]] service.<ref>{{cite web |first1=Hannah |last1=Karp |first2=Daisuke |last2=Wakabayashi |title=With Apple-Beats Deal Complete, Ian Rogers To Run iTunes Radio |url=https://blogs.wsj.com/digits/2014/08/01/with-apple-beats-deal-complete-ian-rogers-to-run-itunes-radio/ |website=[[The Wall Street Journal]] |date=August 1, 2014 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422213324/https://blogs.wsj.com/digits/2014/08/01/with-apple-beats-deal-complete-ian-rogers-to-run-itunes-radio/ |url-status=live }}</ref> ''[[Business Insider]]'' later reported that Apple was planning to merge the two services. Apple also hired noted [[New Zealand]] born British radio DJ [[Zane Lowe]] to serve as a music curator.<ref>{{cite web |first=James |last=Cook |title=What we're hearing about the new music-streaming service Apple is developing in secret |url=http://www.businessinsider.com/apple-itunes-radio-music-streaming-rumours-2015-2 |website=[[Business Insider]] |publisher=[[Axel Springer SE]] |date=February 24, 2015 |access-date=April 22, 2017 |archive-date=July 24, 2017 |archive-url=https://web.archive.org/web/20170724161153/http://www.businessinsider.com/apple-itunes-radio-music-streaming-rumours-2015-2 |url-status=live }}</ref>
 
After a period of rumors and anticipation, [[Sony Music]] CEO [[Doug Morris]] confirmed on June 7, 2015, that Apple had plans to announce a music streaming service, saying "It's happening tomorrow,"<ref name="Sony Music CEO confirms">{{cite web |first=Chris |last=O'Brien |title=Sony Music CEO confirms launch of Apple's music streaming service tomorrow |url=https://venturebeat.com/2015/06/07/sony-music-ceo-confirms-launch-of-apples-music-streaming-service-tomorrow/ |website=[[VentureBeat]] |date=June 7, 2015 |access-date=April 22, 2017 |archive-date=September 22, 2017 |archive-url=https://web.archive.org/web/20170922203913/https://venturebeat.com/2015/06/07/sony-music-ceo-confirms-launch-of-apples-music-streaming-service-tomorrow/ |url-status=live }}</ref><ref name=":5">{{Cite web |last=Plaugic |first=Lizzie |date=2015-06-07 |title=Sony Music boss confirms Apple will reveal its music streaming service tomorrow |url=https://www.theverge.com/2015/6/7/8742761/apple-music-streaming-launch-confirmation |access-date=2023-02-27 |website=The Verge |language=en-US |archive-date=June 9, 2015 |archive-url=https://web.archive.org/web/20150609033707/http://www.theverge.com/2015/6/7/8742761/apple-music-streaming-launch-confirmation |url-status=live }}</ref> with the launch later in the month.<ref name="Announcement by Apple"/> Morris emphasized several times that he prefers paid streaming as opposed to ad-supported, from a financial perspective. Furthermore, Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$178 billion dollars in the bank. And they have 800 million credit cards in iTunes." as opposed to [[Spotify]], which "never really advertised because it's never been profitable". Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business. A rising tide will lift all boats. It's the beginning of an amazing moment for our industry."<ref name="Sony Music CEO confirms"/><ref name=":5" />
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=== Plan and pricing changes ===
On October 19, 2021, Apple introduced the discounted Apple Music Voice plan at $4.99/month, which limits subscribers to only accessing the service's music library and playback features through [[Siri]].<ref>{{Cite web |last=Antonelli |first=William |title=Apple Music Voice: How to get Apple Music for half the price |url=https://www.businessinsider.com/guides/streaming/apple-music-voice-plan |access-date=2022-12-16 |website=Business Insider |language=en-US |archive-date=December 16, 2022 |archive-url=https://web.archive.org/web/20221216144824/https://www.businessinsider.com/guides/streaming/apple-music-voice-plan |url-status=live }}</ref> On November 1, 2023, Apple discontinued the Apple Music Voice plan, howeverwith no reason for the discontinuation was givenexplanation.<ref>{{Cite web | last = Peters | first = Jay | title = Apple no longer offers the Apple Music Voice Plan | url = https://www.theverge.com/2023/11/1/23942369/apple-music-voice-plan-discontinued | website = [[The Verge]] | publisher = [[Vox Media]] | date = November 1, 2023 | access-date = November 14, 2023}}</ref>
 
On June 24, 2022, Apple Music increased the price of its student plan, available for eligible college students, from $4.99 to $5.99 per month in the U.S. It represented the first price increase for any plan since Apple Music's launch in the country. Similar price increases also occurred to student plans in the U.K. and Canada at the same time.<ref>{{Cite web |date=June 24, 2022 |title=Apple Music is raising the price of its student plan in the US, UK and Canada – TechCrunch |url=https://techcrunch.com/2022/06/24/apple-music-raising-price-student-plan-us-uk-canada/ |url-status=live |archive-url=https://web.archive.org/web/20220625202155/https://techcrunch.com/2022/06/24/apple-music-raising-price-student-plan-us-uk-canada/ |archive-date=June 25, 2022 |access-date=2022-06-25}}</ref> On October 24, 2022, Apple announced it was to increase pricing of standard Apple Music subscriptions (along with [[Apple TV+]] and [[Apple One]]) in many regions. The Individual plan increased $1 to $10.99/month, the Family plan increased $2 to $16.99/month, and the Annual plan for individuals increased $10 to $109/year.<ref name="MR inc 1">{{cite web |author=Juli Clover |date=October 24, 2022 |title=Apple Increasing Pricing of Apple Music, Apple TV+, and Apple One |url=https://www.macrumors.com/2022/10/24/apple-price-increase-services |access-date=November 9, 2022 |publisher=[[MacRumors]] |archive-date=November 7, 2022 |archive-url=https://web.archive.org/web/20221107103013/https://www.macrumors.com/2022/10/24/apple-price-increase-services/ |url-status=live }}</ref>
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In November 2015, Apple launched the [[Android (operating system)|Android]] version of Apple Music, touted by reporters as Apple's first "real" or "user-centric" Android app.<ref name="Android release">{{cite web |last=Kastrenakes |first=Jacob |date=November 10, 2015 |title=Apple Music launches on Android |url=https://www.theverge.com/2015/11/10/9705434/apple-music-android-launch |url-status=live |archive-url=https://web.archive.org/web/20200330163720/https://www.theverge.com/2015/11/10/9705434/apple-music-android-launch |archive-date=March 30, 2020 |access-date=April 22, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}</ref><ref>{{cite web |last=Panzarino |first=Matthew |date=November 10, 2015 |title=Apple Music Comes To Android As An Emissary |url=https://techcrunch.com/2015/11/10/apple-music-comes-to-android/ |url-status=live |archive-url=https://web.archive.org/web/20170422213354/https://techcrunch.com/2015/11/10/apple-music-comes-to-android/ |archive-date=April 22, 2017 |access-date=April 22, 2017 |website=[[TechCrunch]] |publisher=[[AOL]]}}</ref> The app was updated in April 2017 to match the service's iOS 10 design.<ref>{{cite web |last=Clover |first=Juli |date=April 4, 2017 |title=Apple Music for Android Gets Major iOS-Style Design Revamp |url=https://www.macrumors.com/2017/04/04/apple-music-android-ios-style-revamp/ |url-status=live |archive-url=https://web.archive.org/web/20170624003212/https://www.macrumors.com/2017/04/04/apple-music-android-ios-style-revamp/ |archive-date=June 24, 2017 |access-date=June 8, 2017 |website=[[MacRumors]]}}</ref><ref>{{cite web |last=Garun |first=Natt |date=April 4, 2017 |title=Apple Music for Android gets updated with iOS 10 features |url=https://www.theverge.com/2017/4/4/15181110/apple-music-android-update-ios-10-features-lyrics |url-status=live |archive-url=https://web.archive.org/web/20170619194057/https://www.theverge.com/2017/4/4/15181110/apple-music-android-update-ios-10-features-lyrics |archive-date=June 19, 2017 |access-date=June 8, 2017 |website=[[The Verge]] |publisher=[[Vox Media]]}}</ref> On November 30, 2018, Apple added support for Apple Music on Amazon Echo speakers, after previously only being accessible on Apple's own HomePod speakers.<ref>{{Cite news |last=Lovejoy |first=Ben |date=November 30, 2018 |title=Apple Music coming to Amazon Echo speakers in time for the holidays |work=9to5Mac.com |url=https://9to5mac.com/2018/11/30/apple-music-on-echo/ |url-status=live |access-date=November 30, 2018 |archive-url=https://web.archive.org/web/20200330163724/https://9to5mac.com/2018/11/30/apple-music-on-echo/ |archive-date=March 30, 2020}}</ref>
 
On September 5, 2019, Apple released the first version of an Apple Music web player in beta. The web player gives users full access to their music libraries along with similar features from the Apple Music app, while it is missing key features that are expected to be added later.<ref name="social.techcrunch.comTechCrunch" /> A [[Windows 11]] app was released in beta in January 2023, to replace the aging iTunes for Windows.<ref>{{Cite web |last=Aguilar |first=Nelson |title=New Apple Music, TV and Devices Apps Now Available on Windows |url=https://www.cnet.com/tech/services-and-software/new-apple-music-tv-and-devices-apps-now-available-on-windows/ |access-date=2023-02-27 |website=CNET |language=en |archive-date=February 27, 2023 |archive-url=https://web.archive.org/web/20230227083844/https://www.cnet.com/tech/services-and-software/new-apple-music-tv-and-devices-apps-now-available-on-windows/ |url-status=live }}</ref>
 
=== Other developments ===
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On September 22, 2022, Apple announced that it has signed a multi-year deal with the [[National Football League|NFL]] to have Apple Music become the main sponsor of the [[Super Bowl]] [[List of Super Bowl halftime shows|halftime show]] beginning with [[Super Bowl LVII]].<ref>{{Cite web |date=September 22, 2022 |title=NFL Introduces the Apple Music Super Bowl Halftime Show |url=https://nflcommunications.com/Pages/NFL-Introduces-the-Apple-Music-Super-Bowl-Halftime-Show.aspx |access-date=2022-09-23 |website=NFL Communications (press release) |archive-date=September 23, 2022 |archive-url=https://web.archive.org/web/20220923190527/https://nflcommunications.com/Pages/NFL-Introduces-the-Apple-Music-Super-Bowl-Halftime-Show.aspx |url-status=live }}</ref>
 
With the release of iOS 16.2 on December 13, 2022, Apple introduced the "Apple Music Sing" [[karaoke]] feature, which introduces real-time lyrics and on supported devices a new slider which allows for the volume of vocals to be adjusted independently from a track's instrumentals on supported songs.<ref>{{Cite web |last=Potuck |first=Michael |date=2022-12-13 |title=Hands-on: How to use Apple Music Sing karaoke feature in iOS 16.2 |url=https://9to5mac.com/2022/12/13/how-to-use-apple-music-sing-karaoke-feature/ |access-date=2022-12-16 |website=9to5Mac |language=en-US |archive-date=December 16, 2022 |archive-url=https://web.archive.org/web/20221216144212/https://9to5mac.com/2022/12/13/how-to-use-apple-music-sing-karaoke-feature/ |url-status=live }}</ref>
 
Apple is partnering with [[Bharti Airtel]] to provide its music and video streaming services to the telecom company's premium clients in India from 2024 at no cost.<ref>{{Cite web |last=Kalra |first=Aditya |last2=Vengattil |first2=Munsif |date=28 August 2024 |title=Apple eyes bigger slice of India's streaming, music market with Airtel deal |url=https://www.reuters.com/business/media-telecom/indias-bharti-airtel-announces-content-partnership-with-apple-2024-08-27/ |access-date=2 September 2024 |website=Reuters}}</ref>
 
== Apple Music Classical ==
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Apple Music's major redesign in [[iOS 10]] received more positive reviews. Caitlin McGarry of ''[[Macworld]]'' praised Apple for having "cleaned up the clutter, reconsidered the navigation tools, put your library front and center, and added algorithmically created playlists to rival [[Spotify]]'s." She noted bigger fonts, large amounts of white space, and she welcomed changes to various functionalities, concluding with the statement that "Apple Music's redesign is a huge improvement over its previous incarnation, and a clear sign that Apple is listening to its customers".<ref name="McGarry">{{cite web|url=https://www.macworld.com/article/3120412/ios/apple-music-ios-10-overview.html|title=Apple Music in iOS 10: Smart, simple, but still imperfect|last=McGarry|first=Caitlin|date=September 15, 2016|website=[[Macworld]]|publisher=[[International Data Group]]|access-date=June 8, 2017|archive-date=June 2, 2017|archive-url=https://web.archive.org/web/20170602063654/http://www.macworld.com/article/3120412/ios/apple-music-ios-10-overview.html|url-status=live}}</ref> However, another ''Macworld'' editor, Oscar Raymundo, criticized the new design, writing that "Apple Music in iOS 10 is not as elegant or intuitive as Apple promised. The music service added more needless options, key actions like repeat got buried, and the For You section leaves a lot to be desired".<ref>{{cite web |first=Oscar |last=Raymundo |title=Apple Music's big iOS 10 redesign fails to impress |url=https://www.macworld.com/article/3099242/iphone-ipad/apple-musics-big-ios-10-redesign-fails-to-impress.html |website=[[Macworld]] |publisher=[[International Data Group]] |date=July 26, 2016 |access-date=June 8, 2017 |archive-date=December 11, 2017 |archive-url=https://web.archive.org/web/20171211160855/https://www.macworld.com/article/3099242/iphone-ipad/apple-musics-big-ios-10-redesign-fails-to-impress.html |url-status=live }}</ref> Jordan Novet of ''[[VentureBeat]]'' wrote positively about the changes, stating "Apple has improved the overall design, as well as the experience".<ref>{{cite web |first=Jordan |last=Novet |title=Apple Music in iOS 10: Refined in both look and feel |url=https://venturebeat.com/2016/09/06/apple-music-ios-10-review/ |website=[[VentureBeat]] |date=September 6, 2016 |access-date=June 8, 2017 |archive-date=May 11, 2017 |archive-url=https://web.archive.org/web/20170511185228/https://venturebeat.com/2016/09/06/apple-music-ios-10-review/ |url-status=live }}</ref>
 
In December 2017, singer-songwriter [[Neil Young]] released a new archive as part of his [[Neil Young Archives]] project and criticized Apple for the audio quality offered by its Apple Music streaming service, stating: "Apple Music controls the audio quality that is served to the masses and chooses to not make high quality available, reducing audio quality to between 5 percent and 20 percent of the master I made in the studio in all cases. So, the people hear 5 percent to 20 percent of what I created. ... Apple not offering a top-quality tier has led labels to stop making quality products available to the masses".<ref>{{cite web |first=Chris |last=Matyszcyk |title=Neil Young savages Apple over audio quality |url=https://www.cnet.com/news/neil-young-savages-apple-over-audio-quality/ |website=[[CNET]] |publisher=[[CBS Interactive]] |date=December 5, 2017 |access-date=December 8, 2017 |archive-date=December 7, 2017 |archive-url=https://web.archive.org/web/20171207061247/https://www.cnet.com/news/neil-young-savages-apple-over-audio-quality/ |url-status=live }}</ref> Young's claim, however, did not stand up to technical scrutiny, with Apple delivering an industry-standard high-quality bitrate of 256kbit256&nbsp;kbit/s AAC, slightly edging out Spotify in quality, which uses a 320kbit320&nbsp;kbit/s Ogg Vorbis bitrate.<ref>{{Cite web|url=https://www.theverge.com/this-is-my-next/2018/10/5/17927798/best-music-streaming-service-price-comparison-features|title=Spotify vs. Apple Music: the best music streaming service|last=Etienne|first=Stefan|date=2018-10-05|website=The Verge|language=en|access-date=2020-02-15|archive-date=April 5, 2020|archive-url=https://web.archive.org/web/20200405024159/https://www.theverge.com/this-is-my-next/2018/10/5/17927798/best-music-streaming-service-price-comparison-features|url-status=live}}</ref>
 
=== iCloud matching technology controversy ===
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== References ==
{{Reflist|30em}}
 
* Smith, John (August 1, 2024). "Spotify vs Apple Music: An In-depth Comparison." Spotie Premium. Retrieved August 1, 2024, from [https://spotiepremium.com/spotify-vs-apple-music/ Spotify vs Apple Music]
 
== External links ==