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{{short description|American marketing professional|bot=PearBOT 5}}
'''Gino Bona''' (born April 14, 1973) is an American marketing professional. In January 2007, he won the National Football League's "Pitch Us Your Idea For the Best Super Bowl Commercial Ever" contest. His concept was turned into a commercial that aired on February 4, 2007 during the [[Super Bowl XLI]] telecast on CBS.
==Background==
From 1995 to 2001,
After leaving ESPN.com,
=="Pitch Us Your Idea for the Best Super Bowl Commercial Ever" Contest==
The National Football League pioneered the consumer-generated trend to
The National Football League held auditions in New Jersey, Dallas and Denver in November and December 2006. A total of 1,700 football fans auditioned their concepts in these cities.
On December 18, 2006, the NFL publicly announced its 12 finalists. That same day,
The winner of the contest was determined by a combination of online voting, a group of top league executives and a panel made up of Lisa Baird, senior vice president for the NFL, actor Don Cheadle, and commercial director Joe Pytka. Baird claimed that the league wanted fans to be engaged throughout the entire process.<ref name="usatoday.com"/>
On January 8, 2007, the National Football League announced that
==The Super Bowl Commercial==
The commercial was filmed in Los Angeles and Mississippi in January 2007. While many of the scenes from
The commercial aired during the two
The end of
==Reviews==
The commercial ranked 12th in USA Today's Ad Meter popularity poll, out of the 57 ads that aired during the game, scoring better than ads for Coca-Cola, Taco Bell and General Motors.<ref>[
==Post-Super Bowl Life==
By June 2007,
As for the NFL, in February 2008 league spokesman Brian McCarthy told a Boston Globe reporter, "We still talk about Gino's initial pitch at Giants Stadium last year.
▲As for the NFL, in February 2008 league spokesman Brian McCarthy told a Boston Globe reporter, "We still talk about Gino's initial pitch at Giants Stadium last year.”<ref name="Winning pitch scores a new post"/>
==Notes and references==
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{{Reflist}}
{{DEFAULTSORT:Bona, Gino}}
[[Category:American marketing people]]
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