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{{Short description|Administrator for a political candidate's campaign}}
{{Unreferenced|date=November 2008}}
[[File:Campaign Managers' Meeting, 25-26 April 2016, Sofia, Bulgaria (26544013272).jpg|thumb|Campaign Managers' Meeting, 25-26 April 2016, [[Sofia]], [[Bulgaria]] ]]
[[File:RonPaul-June07-NHdebate.jpg|thumb|Candidate [[Ron Paul]] with campaign manager Lew Moore, left, and campaign chairman Kent Snyder, center]]
{{More citations needed|date=January 2024}}
 
{{Political campaigning}}
A '''campaign manager''', is'''campaign a paidchairperson''', or [[volunteer]]'''campaign director''' is an individual, whose role is to coordinate thea [[political campaign]]'s spending, broad tactics, and hiring.<ref name="caprara"/> They lead operations such as [[Campaign finance|fundraising]], [[advertising]], [[Opinion poll|poll]]ing, [[getting out the vote]] (with direct contact to the public), and other activities supporting the effort, directly.
 
Apart from the candidate, they are often a campaign's most visible leader. However, modern campaign managers, particularly at the presidential level, are mostly concerned with executing strategy, not setting it. The senior strategists are typically outside [[political consulting|political consultants]], primarily pollsters and media consultants.
 
Particularly for large, well-funded campaigns, campaign managers often manage a huge number of [[Political campaign staff|staffers]] and [[volunteering|volunteers]] in a variety of departments,; while also coordinating closely with the candidate and outside consultants.
 
In the USUnited States, increasingly, campaign management has been a speciality occupation. The top-tier of managers will move throughout the country working on a different campaign each election cycle. The challenges of building a successful operation from scratch in less than 2 years makes experienced professionals increasingly valuable.<ref name="caprara"/><ref name="plasser"/>
 
In addition to their past experience, experienced campaign managers also bring with them knowledge of [[campaign management tools]] and relationships with [[political consulting|political consultants]].
 
The pay ranges for a campaign manager differ depending on the scale of the political race.
 
==References==
{{reflist|refs=
<ref name="caprara">{{cite book |last1=Caprara |first1=Anne |chapter=Campaign Management |title=Campaigns and Elections American Style |date=9 August 2023 |pages=149–174 |doi=10.4324/9781003166375-8|publisher=[[Taylor & Francis]]}}</ref>
<ref name="plasser">{{cite journal |last1=Plasser |first1=Fritz |title=Parties' Diminishing Relevance for Campaign Professionals |journal=Harvard International Journal of Press/Politics |date=September 2001 |volume=6 |issue=4 |pages=44–59 |doi=10.1177/108118001129172332 |publisher=[[Sage Publishing]]}}</ref>
}}
 
[[Category:Campaign managers|*]]
[[Category:Elections]]
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