Anime music video: Difference between revisions

An '''anime music video''' ('''AMV'''), known in [[wasei-eigo]] as '''MAD''' ('''music anime douga'''), is a [[Fan labor|fan-made]] [[music video]] consisting of clips from one or more Japanese animated shows or movies set to an audio track, often songs or promotional trailer audio. The term is generally specific to Japanese anime, however, it can occasionally include footage from other mediums, such as American animation, [[live action]], or video games. AMVs are not official music videos released by the musicians, they are fan compositions which synchronize edited video clips with an audio track. AMVs are most commonly posted and distributed over the Internet through AnimeMusicVideos.org, video downloads and [[YouTube]]. [[Anime convention]]s frequently run AMV contests who usually show the finalists/winner's AMVs.

AMVs should not be confused with music videos that employ original, professionally made animation (such as numerous music videos for songs by [[Daft Punk]]) and [[Gorillaz]], or [[Linkin Park]]’s song “[[Breaking the Habit (song)|Breaking the Habit]]” which was animated by [[Gonzo (company)|Gonzo]]) or with such short music video films (such as Japanese duo [[Chage and Aska]]'s song "[[On Your Mark]]" that was produced by the film company [[Studio Ghibli]]). AMVs should also not be confused with fan-made "general animation" videos using non-Japanese animated video sources like Western animation, or with the practice of [[vidding]] in Western [[media fandom]], which [[convergent evolution|evolved convergently]] and has a distinct history and fan culture. Parallels can be drawn between AMVs and [[songvid]]s, animated fan-made videos using footage from movies, television series, or other sources.

The first anime music video was created in 1982 by 21-year-old Jim Kaposztas.<ref>{{cite web |url=http://search.japantimes.co.jp/cgi-bin/fo20071115pm.html |last=Macias |first=Patrick |author-link=Patrick Macias |title=Remix this: anime gets hijacked |work=[[The Japan Times]] |date=2007-11-15 |access-date=2009-10-20}}</ref> Kaposztas hooked up two [[videocassette recorder]]s to each other and edited the most violent scenes from ''[[Star Blazers]]'' to "[[All You Need Is Love]]" by [[the Beatles]] to produce a humorous effect.<ref>{{cite avAV media |author=AnimeCons TV |url=https://animecons.tv/extra/17/jim-kaposztas-interview|title=Jim Kaposztas Interview|date=2 October 2011|access-date=1 June 2018|publisher=AnimeCons TV}}</ref>

* Flow Editing: This requires the editor to use transitions and to keep the AMV flowing insteadas ofopposed to have it consist of rough cuts and choppy parts.

[[John Oppliger]] of [[AnimeNation]] has noted that fan-produced AMVs are popular mostly with Western fans but not with Japanese fans. One reason he cited was that Western fans experience a "more purely" visual experience inasmuchin as much as most Western fans cannot understand the Japanese language, the original language of most [[anime]], and as a result "the visuals make a greater impact" on the senses.<ref>{{cite web|url=http://www.animenation.net/blog/2003/09/08/ask-john-why-are-anime-music-videos-so-popular/ |last=Oppliger |first=John |author-link=John Oppliger |title=Ask John: Why Are Anime Music Videos so Popular? |publisher=[[AnimeNation]] |date=2003-09-08 |access-date=2009-09-08 |url-status=dead |archive-url=https://web.archive.org/web/20090430072040/http://www.animenation.net/blog/2003/09/08/ask-john-why-are-anime-music-videos-so-popular/ |archive-date=2009-04-30 }}</ref> The second reason he cited was that Westerners are "encouraged by social pressure to grow out of cartoons and comics during the onset of adolescence" whereas Japanese natives grow up with animation "as a constant companion"; as a result, English-speaking fans tend to utilize and reconstruct existing anime to create AMVs whereas Japanese fans "are more intuitively inclined" to create or expand on existing manga and anime.<ref>{{cite web|url=http://www.animenation.net/blog/2005/06/23/ask-john-why-hasnt-doujinshi-caught-on-outside-of-japan/ |last=Oppliger |first=John |author-link=John Oppliger |title=Ask John: Why Hasn't Doujinshi Caught on Outside of Japan? |publisher=[[AnimeNation]] |date=2005-06-23 |access-date=2009-09-08 |url-status=dead |archive-url=https://web.archive.org/web/20120111225513/http://www.animenation.net/blog/2005/06/23/ask-john-why-hasnt-doujinshi-caught-on-outside-of-japan/ |archive-date=2012-01-11 }}</ref>

Japanese culture is generally permissive with regard to the appropriation of ideas. Works such as {{lang|ja-latn|[[dōjinshi]]}}, unauthorized comics continuing the story of an official comic series, are actually encouraged by many anime makers.<ref name="lessig1">{{cite book |last=Lessig |first=Lawrence |title=Free Culture |publisher=Authorama.com |date=March 25, 2004 |url=http://www.authorama.com/book/free-culture.html |access-date=2009-09-08 |chapter=Chapter One: Creators |chapter-url=http://www.authorama.com/free-culture-4.html |quote=This is the phenomenon of {{lang|ja-latn|dōjinshi|italic=no}}. Dōjinshi are also comics, but they are a kind of copycat comic. The creation of {{lang|ja-latn|dōjinshi|italic=no}} is governed by a creators' ethic stating that a work is not {{lang|ja-latn|dōjinshi|italic=no}} if it is just a copy; the artist must make a contribution to the art he copies by transforming it either subtly or significantly... These copycat comics exhibit significant market penetration as well. More than 33,000 "circles" of creators from across Japan produce {{lang|ja-latn|dōjinshi|italic=no}}. More than 450,000 Japanese come together twice a year, in the largest public gathering in the country, to exchange and sell them. This market exists in parallel to the mainstream commercial manga market. In some ways, it obviously competes with that market, but there is no sustained effort by those who control the commercial manga market to shut the {{lang|ja-latn|dōjinshi|italic=no}} market down. It flourishes, despite the competition and despite the law."}}</ref> These {{lang|ja-latn|dōjinshi}} take an original copyrighted work and expand upon the story, allowing the characters to continue on after, before, or during the original story. Most anime producers encourage this practice, as it expands their series. Some see it as a tribute while others see it from a business viewpoint that it draws in more support for the anime than it would have had otherwise. Some [[Mangaka|manga artists]] create their own {{lang|ja-latn|dōjinshi}}, such as Maki Murakami's "circle" Crocodile Ave (''[[Gravitation (manga)|Gravitation]]'').

* [[D-TV|DTV]]

* [[YouTube Pooppoop]]

[[Category:InternetFilm cultureand television memes]]