White label: Difference between revisions

{{about|the vinyl records|other uses|White Labellabel (disambiguation)}}

White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by [[Traci Lords]] and [[La Toya Jackson]]), whose record companies issued white labels so that DJs would have no pre-conceived notions about the music from the artist name. Many [[dance music]] [[Record producer|producer]]s press copies of white labels in order to test crowd response in dance clubs to their own musical productions.<ref>[http://liron-music.com/ שיר במתנה], Saturday, 27 January 2024</ref>

Some white labels may contain unauthorized [[remixes]] or other recordings which are not licensed for release. Recordings not authorized by the artist or label are often called "[[Bootleg recording|bootlegs]]". White labels are referred to as "promos" (short for "promotional copies") that many top-name DJs receive and play weeks or months prior to the day of general release to the public. As artists using [[sampling (music)|samples]] pay high fees for the privilege of such, they must be able to gauge the market potential of their tracks prior to approval. Recently,{{when|date=July 2024}} smaller promo services offer record companies a more economical means of distribution although these companies may not have the means to properly protect releases from illegal copying.