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{{Infobox radio station
| name = WHKO
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| area = [[Dayton metropolitan area]]<br />[[Cincinnati metropolitan area]]
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| frequency = {{frequency|99.1
| translator = {{Radio Relay|101.1|W266BG|Dayton|HD2}}<br />{{Radio Relay|98.7
| airdate
| language = [[American English|English]]
| format = [[Country music|Country]]<br>HD2: [[Classic hits]] ([[WZLR]] simulcast)<br>HD3: [[Urban oldies]] "The Soul of Dayton"▼
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| erp = {{val|50000|u=[[watt]]s|fmt=commas}}
| class = B▼
| haat = {{convert|325|m|ft|sp=us}}
| facility_id = 14245▼
▲| class = B
| coordinates = {{coord|39.734|N|84.248|W|type:landmark_region:US-OH_source:FCC|display=inline,title}}▼
| licensing_authority = [[Federal Communications Commission|FCC]]
| callsign_meaning = A portmanteau of former '''WHIO''' callsign and '''K'''99.1 branding▼
▲| facility_id = 14245
| former_callsigns = WHIO-FM (1946–1989)▼
▲| coordinates = {{coord|39.
| owner = [[Cox Media Group]]▼
▲| former_callsigns = WHIO-FM (1946–1989)
| sister_stations = [[WHIO (AM)|WHIO]], [[WHIO-FM]], [[WHIO-TV]], [[WZLR]]▼
▲| owner = [[Cox Media Group]]
| webcast = {{listenlive|https://www.k99online.com/stream/}}▼
| licensee = CMG Radio Operating Company, LLC
| website = {{URL|https://www.k99online.com/}}▼
| affiliations = [[Compass Media Networks]]
▲| webcast = {{listenlive|https://www.k99online.com/stream
▲| website = {{
}}
'''WHKO''' (99.1 [[FM broadcasting|FM]], "K99.
WHKO is considered a "Superpower FM" station;<ref>{{Cite web|url=https://w9wi.com/|title=W9WI Studio - Unleash your creativity and captivate your audience with immersive experiences. Discover the power of multimedia today!}}</ref> because it [[sign-on|signed on]] in 1946, it is [[grandfather clause|grandfathered]] with a bigger signal than most FM stations in Ohio. Its power, 50,000 [[watt]]s, is the same as several FM stations in Dayton, and its [[height above average terrain]] (HAAT) at {{convert|325|m|ft|sp=us}} is far above what would be allowed today, a maximum of {{convert|152|m|ft|sp=us}} for that power. WHKO's [[transmitter]] is on Germantown Street in Dayton, on co-owned [[WHIO-TV]]'s [[radio masts and towers|tower]].<ref>{{Cite web|url=https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=wHKO&nav=home|title=WHKO-FM 99.1 MHz - Dayton, OH|website=radio-locator.com}}</ref> The [[HD Radio|HD2]] [[digital subchannel]] [[simulcast]]s [[WZLR]]'s [[classic hits]] format. The HD3 subchannel plays [[urban oldies]] and feeds [[FM translator]] W254BA at 98.7 MHz.<ref>{{Cite web|url=https://radio-locator.com/info/W254BA-FX|title=W254BA-FM 98.7 MHz - Dayton, OH|website=radio-locator.com}}</ref>
==
=== MOR (1946-196?) ===
In 1946, the station signed on as WHIO-FM, the first FM station in Dayton and one of the first in Ohio.<ref>[https://worldradiohistory.com/Archive-BC-YB/1950/RADIO%20&%20TV%20ALL%20YB%201950%20B&W-11.pdf Information] from [[Broadcasting & Cable|Broadcasting Yearbook]] 1950 page 239</ref> In its early years, it simulcast co-owned [[WHIO (AM)|WHIO]]; as network programming moved from radio to television, WHIO-AM-FM switched to a [[full service radio|full service]] [[Middle of the road (music)|middle of the road format]] (MOR) of popular music, news and sports.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1977/C%20Section%20Radio%20Broadcasting%20Yearbook%201977%20P-6.pdf Broadcasting Yearbook 1977 page C-162]</ref>
=== Beautiful music (196?-1989) ===
In the 1960s, WHIO-FM switched to its own programming, a [[beautiful music]] format. It played quarter-hour sweeps of instrumental [[cover version]]s of popular songs, along with [[Broadway theatre|Broadway]] and [[Cinema of the United States|Hollywood]] show tunes. As more people acquired FM radios, WHIO-FM was the top-rated station in the Dayton market for many years, playing [[Reel-to-reel audio tape recording|reel to reel]] tapes of beautiful music provided by [[Bonneville International]] in [[Salt Lake City]]. It used a "live assist" system, where [[disc jockey|announcers]] listed the songs and gave news briefs and weather updates, but only talking briefly between the music.
During its later years WHIO-FM ran the Bonneville live assist beautiful music format. with continued success. During WHIO-FM's final year of operation the 25-54 demographic ratings were slipping, so management decided to add more modern hits from the adult contemporary charts in an attempt to help increase ratings. Songs from The Eagles and Jim Croce were added and played three or four times per hour. When this tactic failed, Cox Broadcasting decided to research the market for a format hole. Many easy listening and beautiful music stations evolved into soft adult contemporary stations but with WVUD in Dayton already in the format as Delightful 100FM, Cox opted to instead change the format completely.▼
▲
On March 17, 1989, the station switched its call sign to WHKO, and the format abruptly changed from beautiful music to country. This was unexpected in the market since the 12+ overall numbers still had WHIO-FM as the #1 station in the market. The last song played on WHIO-FM was Rick Astley's "[[Together Forever (Rick Astley song)|Together Forever]]", at which point the format flipped to country music, although the announcer pre-sold another 30 minutes of easy listening favorites. The first song played under the new format was Barbara Mandrell's "[[I Was Country When Country Wasn't Cool]]". The first announcer on the station was Jim Manley who at that time moved from WHIO-AM to mornings on the new K99.1FM. Nancy Wilson joined Manley shortly thereafter and to this day remains the morning host. ▼
=== Country (1989–present) ===
The previous format's audience, mainly the older listeners, were very unhappy about the format change. The station received hundreds of complaint letters, and other radio stations in and around the Dayton area fielded numerous phone calls demanding to know why "FM 99" was playing country music. The change was otherwise well-received in the market; after 2 ratings periods WHKO maintained its number one ranking among its target demographic of 25-54. Prior to the switch, the top-rated country station in Dayton through the 1970s and 1980s was [[WONE (AM)]], which now employs a sports/talk format.▼
▲On March 17, 1989, the station switched its [[call sign]] to WHKO, and the format abruptly changed from
▲The previous format's audience, mainly
At first the station was "easy listening country" playing more soft crossover hits from Kenny Rogers, Lionel Richie, Rita Coolidge, Gordon Lightfoot then most modern country stations at that time. The disk jockey style was very laid back, at times it sounded almost like the previous format. Over the next several years the station slowly modernized the format and today is reminiscent of a CHR country format with tight rotations, upbeat jocks and community involvement. ▼
▲At first,
WHKO is the Dayton Children's Radiothon station the market and has raised over $4 million dollars since 1998.<ref>{{Cite web|url=http://coxmediagroupohio.com/2019/01/14/k99-1fm-raises-over-300000-for-dayton-childrens-hospital-during-annual-radiothon/|title=K99.1FM Raises over $300,000 for Dayton Children's Hospital during annual Radiothon > Cox Media Group Ohio|date=2019-01-14|website=Cox Media Group Ohio|language=en-US|access-date=2019-03-06}}</ref> WHKO won the National Association of Broadcasters Crystal Award in 2018 for outstanding community service.<ref>{{Cite web|url=https://www.nab.org/events/awards/overview.asp?id=1927|title=Overview {{!}} NAB Crystal Radio Awards|website=www.nab.org|access-date=2019-03-06}}</ref> WHKO was only one of eight stations receiving the award. WHKO has also been nominated for several Academy of Country Music and Country Music Association awards.<ref>{{Cite web|url=https://www.dayton.com/entertainment/k99-1fm-earns-one-the-highest-honors-country-music-again/1Xwo6EeBOp7PQgsj1ehCtJ/|title=K99.1FM earns one of the highest honors in country music again|last=reports|first=Staff|website=dayton|language=English|access-date=2019-03-06}}</ref>▼
▲WHKO is the Dayton Children's Radiothon station the market and has raised over $4 million dollars since 1998.<ref>{{Cite web|url=http://coxmediagroupohio.com/2019/01/14/k99-1fm-raises-over-300000-for-dayton-childrens-hospital-during-annual-radiothon/|title=K99.1FM Raises over $300,000 for Dayton Children's Hospital during annual Radiothon > Cox Media Group Ohio|date=2019-01-14|website=Cox Media Group Ohio|language=en-US|access-date=2019-03-06}}</ref> WHKO won the National Association of Broadcasters Crystal Award in 2018 for outstanding community service.<ref>{{Cite web|url=https://www.nab.org/events/awards/overview.asp?id=1927|title=Overview {{!}} NAB Crystal Radio Awards|website=www.nab.org|access-date=2019-03-06}}</ref> WHKO was only one of eight stations receiving the award. WHKO has also been nominated for several Academy of Country Music and Country Music Association awards.<ref>{{Cite web|url=https://www.dayton.com/entertainment/k99-1fm-earns-one-the-highest-honors-country-music-again/1Xwo6EeBOp7PQgsj1ehCtJ/|title=K99.1FM earns one of the highest honors in country music again|
In November 2006, the [[WHIO-FM]] call sign returned to the Dayton area at 95.7 FM in [[Piqua, Ohio|Piqua]] (formerly WDPT) as a simulcast of WHIO's [[talk radio|news/talk]] format. The 95.7 facility had previously sought to capture the original WHIO-FM's audience when it abandoned the beautiful music format, converting from WPTW-FM to "Clear 95" with the call letters WCLR.
==HD Radio==
WHKO's 99.1 HD-3 digital subcarrier is leased to BC Dayton Broadcasting as "The Soul of Dayton," a possible reference and tribute to the former [[WDAO]]-FM (now [[WMMX]]) which airs an [[urban oldies]] format. The service made its debut on Monday September 9, 2013 and is re-transmitted on analog 98.7 FM (translator W254BA)<ref>http://radioinsight.com/blog/headlines/84968/98-7-the-soul-of-dayton-debuts</ref><ref>http://hdradio.com/station_guides/widget.php?id=58</ref>▼
WHKO broadcasts using [[HD Radio]] technology. The HD2 [[digital subchannel]] airs a simulcast of classic hits "The Eagle" 95.3 [[WZLR]] [[Xenia, Ohio|Xenia]] along with translator '''W266BG''' at 101.1 MHz.
▲WHKO's
==References==
{{Reflist}}
*[https://web.archive.org/web/20080128192836/http://home.cinci.rr.com/cincyradio/history.html Greater Cincinnati Radio Guide]
==External links==
*{{Official website|https://www.k99online.com/}}
*{{FM station data|14245|WHKO}}
*{{
*{{FXL|W254BA}}
*{{FCC-LMS-Facility|147951|W266BG}}
*{{FXL|W266BG}}
*[http://www.w9wi.com/articles/grand_fm.htm List of "grandfathered" FM radio stations in the U.S.]
*[https://web.archive.org/web/20080128192836/http://home.cinci.rr.com/cincyradio/history.html Greater Cincinnati Radio Guide]
{{Dayton Radio}}
{{Country Radio Stations in Ohio}}
{{
[[Category:Radio stations in Dayton, Ohio|HKO]]
[[Category:Country radio stations in the United States]]
[[Category:Radio stations established in 1946]]
[[Category:Cox
[[Category:1946 establishments in Ohio]]
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