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{{Infobox
| name = WHKO
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| logo_size = 150px
| city = [[Dayton, Ohio]]
| area = [[Dayton metropolitan area]]<br />[[Cincinnati metropolitan area]]
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| frequency = {{frequency|99.1|[[Hertz#SI multiples|MHz]]}} {{HD Radio}}
| translator = {{Radio Relay|101.1|W266BG|Dayton|HD2}}<br />{{Radio Relay|98.7|W254BA|[[Riverside, Ohio|Riverside]]|HD3}}
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| format = [[Country music|Country]]
| class = B▼
| subchannels = HD2: [[Classic hits]] ([[WZLR]])<br>HD3: [[Urban oldies]]
| owner = [[Cox Radio]], Inc.▼
| erp = {{val|50000|u=[[watt]]s|fmt=commas}}
| haat = {{convert|325|m|ft|sp=us}}
▲| class = B
|}}▼
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id = 14245
| coordinates = {{coord|39.733944|N|84.248|W|type:landmark_region:US-OH_source:FCC}}
| callsign_meaning = A portmanteau of former WHIO call sign
| former_callsigns = WHIO-FM (1946–1989)
| licensee = CMG Radio Operating Company, LLC
| affiliations = [[Compass Media Networks]]
| sister_stations = {{hlist|[[WHIO (AM)|WHIO]]|[[WHIO-FM]]|[[WHIO-TV]]|[[WZLR]]}}
| webcast = {{listenlive|https://www.k99online.com/stream}}<br />[http://192.111.140.6:9776/stream Listen Live (HD3)]
| website = {{url|https://www.k99online.com/}}<br /> {{url|https://www.soulofdayton.com/}} (HD3)
'''WHKO''' (99.1 [[FM broadcasting|FM]], "K99.1FM") is a [[commercial radio|commercial]] [[radio station]] in [[Dayton, Ohio]]. The station is owned by [[Cox Media Group]] and carries a [[country music]] [[radio format]]. Its [[radio studio|studio]]s and offices are co-located with the ''[[Dayton Daily News]]'', [[WHIO (AM)|WHIO-AM]]-[[WHIO-FM|FM]]-[[WHIO-TV|TV]], and two more radio stations in the Cox Media Center building near downtown Dayton.
WHKO is considered a "Superpower FM" station;<ref>{{Cite web|url=https://w9wi.com/|title=W9WI Studio - Unleash your creativity and captivate your audience with immersive experiences. Discover the power of multimedia today!}}</ref> because it [[sign-on|signed on]] in 1946, it is [[grandfather clause|grandfathered]] with a bigger signal than most FM stations in Ohio. Its power, 50,000 [[watt]]s, is the same as several FM stations in Dayton, and its [[height above average terrain]] (HAAT) at {{convert|325|m|ft|sp=us}} is far above what would be allowed today, a maximum of {{convert|152|m|ft|sp=us}} for that power. WHKO's [[transmitter]] is on Germantown Street in Dayton, on co-owned [[WHIO-TV]]'s [[radio masts and towers|tower]].<ref>{{Cite web|url=https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=wHKO&nav=home|title=WHKO-FM 99.1 MHz - Dayton, OH|website=radio-locator.com}}</ref> The [[HD Radio|HD2]] [[digital subchannel]] [[simulcast]]s [[WZLR]]'s [[classic hits]] format. The HD3 subchannel plays [[urban oldies]] and feeds [[FM translator]] W254BA at 98.7 MHz.<ref>{{Cite web|url=https://radio-locator.com/info/W254BA-FX|title=W254BA-FM 98.7 MHz - Dayton, OH|website=radio-locator.com}}</ref>
==
=== MOR (1946-196?) ===
* [http://home.cinci.rr.com/cincyradio/history.html Greater Cincinnati Radio Guide]▼
In 1946, the station signed on as WHIO-FM, the first FM station in Dayton and one of the first in Ohio.<ref>[https://worldradiohistory.com/Archive-BC-YB/1950/RADIO%20&%20TV%20ALL%20YB%201950%20B&W-11.pdf Information] from [[Broadcasting & Cable|Broadcasting Yearbook]] 1950 page 239</ref> In its early years, it simulcast co-owned [[WHIO (AM)|WHIO]]; as network programming moved from radio to television, WHIO-AM-FM switched to a [[full service radio|full service]] [[Middle of the road (music)|middle of the road format]] (MOR) of popular music, news and sports.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1977/C%20Section%20Radio%20Broadcasting%20Yearbook%201977%20P-6.pdf Broadcasting Yearbook 1977 page C-162]</ref>
=== Beautiful music (196?-1989) ===
In the 1960s, WHIO-FM switched to its own programming, a [[beautiful music]] format. It played quarter-hour sweeps of instrumental [[cover version]]s of popular songs, along with [[Broadway theatre|Broadway]] and [[Cinema of the United States|Hollywood]] show tunes. As more people acquired FM radios, WHIO-FM was the top-rated station in the Dayton market for many years, playing [[Reel-to-reel audio tape recording|reel to reel]] tapes of beautiful music provided by [[Bonneville International]] in [[Salt Lake City]]. It used a "live assist" system, where [[disc jockey|announcers]] listed the songs and gave news briefs and weather updates, but only talking briefly between the music.
In the 1980s, WHIO-FM's audience began to age, even though the overall ratings were strong. The 25-54 [[demographic]], most sought after by advertisers, were slipping, so management decided to add more modern vocals, in an attempt to find younger listeners. Songs from [[The Eagles]], [[Stevie Wonder]], [[Carly Simon]] and [[Jim Croce]] were added. When this tactic failed, Cox Broadcasting decided to research the market for a format that Dayton listeners would respond to. Many [[easy listening]] and beautiful music stations evolved into [[soft adult contemporary]] stations. But with [[WCHD|WVUD]] 99.9 already in the soft AC format as "Delightful 100FM," Cox opted to instead change the format completely.
=== Country (1989–present) ===
On March 17, 1989, the station switched its [[call sign]] to WHKO, and the format abruptly changed from easy listening to [[country music]]. This was unexpected since the 12+ overall ratings still had WHIO-FM as the #1 station in the market. The last song played on WHIO-FM was [[Rick Astley]]'s "[[Together Forever (Rick Astley song)|Together Forever]]." The station then flipped to country music, although the announcer pre-sold another 30 minutes of easy listening favorites. The first song played under the new format was [[Barbara Mandrell]]'s "[[I Was Country When Country Wasn't Cool]]". The first announcer on the station was Jim Manley who at that time moved from WHIO 1290 AM to mornings on the new K99.1FM. Nancy Wilson joined Manley short time later as co-host.
The previous format's audience, mainly older listeners, were very unhappy about the format change. The station received hundreds of complaint letters and numerous phone calls demanding to know why "FM 99" was playing country music. But after 2 ratings periods, K99.1FM was back to its number one ranking in its target demographic of 25-54. Prior to the switch, the top-rated country station in Dayton through the 1970s and 1980s was [[WONE (AM)|WONE]], which switched to an adult standards format.
At first, WHKO was "easy listening country", playing more soft crossover hits from [[Kenny Rogers]], [[Linda Rondstadt]], [[Rita Coolidge]], [[Gordon Lightfoot]] and other [[soft rock]] and [[adult contemporary]] artists with a country background. The [[disk jockey]] style was laid back, at times sounding almost like the previous easy listening format. Over the next several years, the station slowly modernized the format with tight rotations, upbeat DJs and community involvement.
WHKO is the Dayton Children's Radiothon station the market and has raised over $4 million dollars since 1998.<ref>{{Cite web|url=http://coxmediagroupohio.com/2019/01/14/k99-1fm-raises-over-300000-for-dayton-childrens-hospital-during-annual-radiothon/|title=K99.1FM Raises over $300,000 for Dayton Children's Hospital during annual Radiothon > Cox Media Group Ohio|date=2019-01-14|website=Cox Media Group Ohio|language=en-US|access-date=2019-03-06}}</ref> WHKO won the National Association of Broadcasters Crystal Award in 2018 for outstanding community service.<ref>{{Cite web|url=https://www.nab.org/events/awards/overview.asp?id=1927|title=Overview {{!}} NAB Crystal Radio Awards|website=www.nab.org|access-date=2019-03-06}}</ref> WHKO was only one of eight stations receiving the award. WHKO has also been nominated for several Academy of Country Music and Country Music Association awards.<ref>{{Cite web|url=https://www.dayton.com/entertainment/k99-1fm-earns-one-the-highest-honors-country-music-again/1Xwo6EeBOp7PQgsj1ehCtJ/|title=K99.1FM earns one of the highest honors in country music again|author=Staff reports|website=dayton|language=English|access-date=2019-03-06}}</ref>
In November 2006, the [[WHIO-FM]] call sign returned to the Dayton area at 95.7 FM in [[Piqua, Ohio|Piqua]] (formerly WDPT) as a simulcast of WHIO's [[talk radio|news/talk]] format. The 95.7 facility had previously sought to capture the original WHIO-FM's audience when it abandoned the beautiful music format, converting from WPTW-FM to "Clear 95" with the call letters WCLR.
==HD Radio==
WHKO broadcasts using [[HD Radio]] technology. The HD2 [[digital subchannel]] airs a simulcast of classic hits "The Eagle" 95.3 [[WZLR]] [[Xenia, Ohio|Xenia]] along with translator '''W266BG''' at 101.1 MHz.
WHKO's HD3 subchannel is leased to BC Dayton Broadcasting as "The Soul of Dayton," a reference to the former [[WDAO]]-FM (now [[WMMX]]). It airs an [[urban oldies]] format. The service made its debut on Monday September 9, 2013, and is re-transmitted on FM translator W254BA at 98.7 MHz.<ref>{{Cite web|url=http://radioinsight.com/blog/headlines/84968/98-7-the-soul-of-dayton-debuts|title=98.7 the Soul of Dayton Debuts|date=9 September 2013 }}</ref>
==References==
{{Reflist}}
▲*
==External links==
*
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*{{FCC-LMS-Facility|138879|W254BA}}
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*{{FCC-LMS-Facility|147951|W266BG}}
*{{FXL|W266BG}}
*[http://www.w9wi.com/articles/grand_fm.htm List of "grandfathered" FM radio stations in the U.S.]
*[https://web.archive.org/web/20080128192836/http://home.cinci.rr.com/cincyradio/history.html Greater Cincinnati Radio Guide]
{{Dayton Radio}}
{{
{{COXMG}}
[[Category:Radio stations in Dayton, Ohio|HKO]]
[[Category:Country radio stations in the United States]]
[[Category:Radio stations established in 1946]]
[[Category:Cox Media Group]]
[[Category:1946 establishments in Ohio]]
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