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| name = KOLC
| city = [[Carson City, Nevada]]
| country = US
| area = [[Reno, Nevada]]
| branding = ''TEN country @ 97.3''
| frequency = 97.3 [[Megahertz|MHz]] {{HD Radio}}
| translators = {{Radio Relay|106.5|K293CA|Carson City|HD2}}
| airdate = [[1972 in radio|1972]] (as KPTL-FM)
| format = [[Country music|Country]]
| subchannels = HD2: [[ClassicAlternative rock]] ([[KBZZKZTQ (AM)|KBZZKZTQ]] simulcast)
| erp = 87,000 [[watt]]s
| haat = {{convert|644|meters}}
| class = C
| facility_id = 53706
| licensing_authority = [[Federal Communications Commission|FCC]]
| callsign_meaning = '''K"Little O''' '''L'''ittle '''C'''ityCity" (previous format)
| former_callsigns = {{ubl|KRWL-FM (1968-19711968–1971, CP)<br>|KPTL-FM (1971-19741971–1974)<br>|KKBC-FM (1974-19841974–1984)<br>|KWNZ (1984-20041984–2004)<br>|KZTQ (2004-20112004–2011)<br>|KSGG (2011-20132011–2013)}}
| owner = Reno Media Group
| webcast licensee = [http://www.tencountry.com/streamingplayer.aspxAmericom Listen Live] (Limited to Reno area)Partnership
| affiliations = [[Compass Media Networks]]
| website = [http://www.tencountry.com tencountry.com]▼
| sister_stations = [[KODS]], [[KLCA]], [[KBZZ (AM)|KBZZ]], [[KZTQ (AM)|KZTQ]], [[KRNO]]
| webcast = {{listenlive|1=https://radio.securenetsystems.net/cwa/index.cfm?stationCallSign=KOLC}} (may be restricted)
▲| website = [{{URL|http://www.tencountry.com tencountry.com]}}
}}
'''KOLC''' (97.3 FM) is a commercial [[radio station]] located in [[Carson City, Nevada]], broadcasting to the [[Reno, Nevada]], Carson City and Lake Tahoe areas on 97.3 [[FM Broadcasting|FM]]. '''KOLC''', known as Ten Country, broadcasts a [[country music]] format. Its studios are located on Plumb Lane in South Reno, and its transmitter is located on McClellan Peak northeast of [[Carson City, Nevada]].▼
 
▲'''KOLC''' (97.3 [[FM broadcasting|FM]]) is a commercial [[radio station]] located in [[Carson City, Nevada]], broadcasting to the [[Reno, Nevada]], Carson City and Lake Tahoe areas on 97.3 [[FM Broadcasting|FM]]. '''KOLC''', known as Ten Country, broadcasts a [[country music]] format. Its studios are located on Plumb Lane in South Reno, and its transmitter is located on McClellan Peak northeast of [[Carson City, Nevada]].
==History==▼
97.3&nbsp;MHz in Carson City went on air in 1972 as '''KPTL-FM'''. It was owned by William Cody Kelly and two years later was transferred to the Kelly Broadcasting Company, which gave its initials to the station's next callsign, '''KKBC'''.▼
 
▲==History==
On August 30, 2011, KZTQ (moved to 93.7 FM Sun Valley, NV) changed their call letters to KSGG and began stunting towards a new format, landing at Rhythmic CHR as "Swag 97.3." This marks a return to the format on this signal, as it was the original format of KWNZ during the 1990s and early 2000s prior to relocating to the 93.7 signal in 2004.<ref>[http://radioinsight.com/blog/headlines/netgnomes/53322/bob-moves-in-reno-97-3-getting-swag/ "Bob Moves In Reno; 97.3 Getting Swag"] from Radioinsight (August 30, 2011)</ref>
▲The 97.3&nbsp;MHz facility in Carson City went on air in 1972 as '''KPTL-FM'''. It was owned by William Cody Kelly and two years later was transferred to the Kelly Broadcasting Company, which gave its initials to the station's next callsign, '''KKBC'''.
 
On MarchAugust 1830, 20132011, KZTQ changed its call letters to KSGG and began stunting, runningtowards a loopnew directingformat, listenerslanding toat [[rhythmic CHR]] as "Swag 97.3"; the previous KZTQ (AM)call sign moved to [[KPGF|KSGG93.7 FM]]. 1230This AMmarks a return to the format on this signal, as it was the original format of KWNZ during the 1990s and FMearly translator2000s prior to its own relocation to K285EQthe 10493.97 FMsignal in 2004.<ref>[http://radioinsight.com/blog/headlines/netgnomes/8113853322/renosbob-swagmoves-isin-movingreno-97-3-getting-swag/ "Bob Moves In Reno's; Swag97.3 isGetting MovingSwag"] from Radioinsight (August 30, 2011)</ref>
 
On March 18, 2013, KSGG began stunting, running a loop directing listeners to [[KZTQ (AM)|KSGG (1230 AM)]] and FM translator K285EQ 104.9 FM.<ref>[http://radioinsight.com/blog/headlines/netgnomes/81138/renos-swag-is-moving/ Reno's Swag is Moving]</ref> On March 20, 2013, KSGG changed theirits call letters to KOLC. On March 25, 2013, at 12 Noonnoon, KOLC launched a [[modern adult contemporary]] format, branded as "Little City 97.3".<ref>[http://radioinsight.com/blog/headlines/81297/little-city-97-3-reno-debuts/ Little City 97.3 Debuts]</ref>
 
On March 4, 2014, KOLC began stunting again, redirecting listeners to FM translator K223AL 92.5 FM in South Lake Tahoe (relaysa relay of [[KLCA]]-HD3), which picked up the "Little City" modern AC format.<ref>[http://radioinsight.com/blog/headlines/netgnomes/87840/more-changes-coming-to-reno/ Little City Moves to 92.5 FM Translator]</ref> The next day (March 5), KOLC ended stunting and launched a country music format, branded as "Ten Country @ 97.3". Rudy Michaels has been the morning show host since shortly after the transition to the country music format.
 
==References==
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==External links==
{{FM station data|53706|KOLC}}
*{{FCC-LMS-Facility|138833|K293CA}}
*{{FXL|K293CA}}
 
{{Reno Radio}}
{{Country Radio Stations in Nevada}}
 
{{coord|39|15|2125.7|N|119|42|3739.7|W|type:landmark_region:US-NV|display=title}}
 
[[Category:Radio stations in Reno, Nevada|OLC]]
[[Category:Radio stations established in 1972]]
[[Category:1972 establishments in Nevada]]
[[Category:Carson City, Nevada]]
[[Category:Country radio stations in the United States]]
 
 
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