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{{Infobox
| logo
| translators = See {{section link||Translators}}
▲ frequency = 96.5 [[Megahertz|MHz]] {{HD Radio}}|
| airdate = [[1985 in radio|1985]]
| format
| subchannels
| affiliations = [[Premiere Networks]]
owner = Reno Media Group<ref>https://renomediagroup.com/ Reno Media Group Website</ref> |▼
| sister_stations = [[KODS]], [[KBZZ (AM)|KBZZ]], [[KOLC]], [[KZTQ (AM)|KZTQ]], [[KRNO]]
▲
website = [http://www.alice965.com alice965.com]<br>[http://www.swag1049.com swag1049.com] (HD2)<br>[https://myrodeofm.com/] (HD3)<br>[http://juan1017.com juan1017.com] (HD4)|▼
| licensee = Reno Media Group.
▲
| licensing_authority= [[Federal Communications Commission|FCC]]
}}
'''KLCA''' (96.5 [[FM broadcasting|FM]]) is a commercial [[radio station]] licensed to [[Tahoe City, California]], broadcasting to the [[Reno, Nevada]], and Lake Tahoe areas
KLCA was also the fictional [[Los Angeles]] radio station featured at the beginning of the [[Robert Downey Jr.]] film, ''[[Air America (film)|Air America]]''.
KLCA is licensed by the [[U.S. Federal Communications Commission]] (FCC) to broadcast in the [[HD Radio|HD]] (hybrid) format.<ref>{{Cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=41884|title=Station Search Details}}</ref>
==History==
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The station attracted fans with a playful attitude not typically heard on Hot AC radio at the time - including giving away a divorce on Independence Day (Reno is the divorce capital), conducting a displaced Bunny Ranch "working girls" job fair, hosting an Elaine Dance contest during the final episode of [[Seinfeld]], looking for Nevada's best looking "Wookie" before the ''[[Star Wars: Episode I – The Phantom Menace]]'' premiere and bringing street side speed dating to Reno. It also played [[alternative rock]] songs that did not fit the [[hot AC]] format such as [[Weezer]]'s ''[[Troublemaker (Weezer song)|Troublemaker]]'' in the playlist despite being on the playlist of KRZQ-FM (now KRFN).
When the pop/alternative format began to fade nationally, KLCA moved more toward a pure pop/hits approach leading to today's positioning statement: "#1 for Today's New Music." However, [[Mediabase]] moved KLCA to the [[contemporary hit radio]] panel,
==Translators==
{| class="wikitable sortable"
|-
! [[Call signs in North America|Call sign]]
! data-sort-type="number" | [[Frequency]]<br />([[Hertz#SI multiples|MHz]])
! [[City of license]]
! class="unsortable" | FCC info
! Rebroadcasts
|-
| {{rh}} | K228DA || 93.5 || [[Carson City, Nevada]] || {{FCC-LMS-Facility|18541|K228DA|FCC}} || KLCA-HD2
|-
| {{rh}} | K249ES || 97.7 || [[Carson City, Nevada]] || {{FCC-LMS-Facility|139518|K249ES|FCC}} || KLCA-HD3
|-
| {{rh}} | K269DB || 101.7 || [[Carson City, Nevada]] || {{FCC-LMS-Facility|2093|K269DB|FCC}} || KLCA
|-
| {{rh}} | K245BV || 96.9 || [[Reno, Nevada]] || {{FCC-LMS-Facility|142118|K245BV|FCC}} || KLCA-HD3
|-
| {{rh}} | K269FC || 101.7 || [[Reno, Nevada]] || {{FCC-LMS-Facility|148597|K269FC|FCC}} || KLCA-HD4
|-
| {{rh}} | K285EQ || 104.9 || [[Reno, Nevada]] || {{FCC-LMS-Facility|2094|K285EQ|FCC}} || KLCA-HD2
|}
==On-air line-up==
*Bill
*Amy Foxx hosts mid-days
*
==Alice program directors==
* Blaze
* Bob Walker (currently the PD at [[WCTK]]/Providence) was the 2nd PD and moved the station to 96.5
* Carlos Campos
* Benjamin "Beej" Bretz
* Bill Schulz (also current Americom/Reno Media Group Director of Operations)
==See also==
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==External links==
*[http://www.alice965.com Official Website]
{{FM station data|41884|KLCA}}
{{Reno Radio}}
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{{coord|39.310|N|119.885|W|type:landmark_region:US_source:FCC|display=title}}
[[Category:Radio stations in California|LCA]]
[[Category:Radio stations in Reno, Nevada|LCA]]
[[Category:Contemporary hit radio stations in the United States]]
[[Category:Radio stations established in 1985]]
[[Category:1985 establishments in California]]
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