Marginal utility: Difference between revisions

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{{Short description|Benefit derived from consuming a product}}
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In [[economics]], '''marginal utility''' describes the change in ''[[utility]]'' (pleasure or satisfaction resulting from the consumption) of one unit of a good or service.<ref>{{Cite web|title=Marginal Utility|url=https://www.britannica.com/topic/marginal-utility}}</ref>
ForMarginal example,utility whencan eatingbe pizzapositive, the second piece may bring more satisfaction than the firstnegative, indicating positive marginal utility. However, after the third or fourth piece, the satisfaction level starts to decrease, indicating zero or even negative marginal utility.{{citation needed|date=April 2023}} Negative marginal utility implies that every additional unit consumed of a commodity causes more harm than good, leading to a decrease in overall utility. In contrast, positive marginal utility indicatedindicates that every additional unit consumed increases overall utility.<ref>{{Cite web|title=Marginal Utility|date=January 2020 |url=https://www.intelligenteconomist.com/marginal-utility/|language=en}}</ref>
Marginal utility can be positive, negative, or zero.{{citation needed|date=April 2023}}
 
For example, when eating pizza, the second piece may bring more satisfaction than the first, indicating positive marginal utility. However, after the third or fourth piece, the satisfaction level starts to decrease, indicating zero or even negative marginal utility.{{citation needed|date=April 2023}} Negative marginal utility implies that every additional unit consumed causes more harm than good, leading to a decrease in overall utility. In contrast, positive marginal utility indicated that every additional unit consumed increases overall utility.<ref>{{Cite web|title=Marginal Utility|date=January 2020 |url=https://www.intelligenteconomist.com/marginal-utility/|language=en}}</ref>
 
In the context of [[cardinal utility]], economists postulate a '''law of diminishing marginal utility.''' This law states that the first units of consumption of a good or service yields more satisfaction or utility than the subsequent units, and there is a continuing reduction in satisfaction or utility for greater amounts. As consumption increases, the additional satisfaction or utility gained from each additional unit consumed falls, a concept known as '''''diminishing marginal utility.''''' This idea is used by economics to determine the optimal quantity of a good or service that a consumer is willing to purchase.<ref>{{Cite web|title=Law of Diminishing Marginal Utility|url=https://corporatefinanceinstitute.com/resources/economics/law-of-diminishing-marginal-utility/|language=en}}</ref>
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==Law of diminishing marginal utility ==<!-- This section is linked from [[Law of diminishing marginal utility]], [[Diminishing-utility theory]], [[Diminishing utility]] -->
[[Alfred Marshall]], a British economist, observed that as you accumulate more of something, your desire for it decreases. Economists refer to this phenomenon as diminishing marginal utility.<ref>{{Cite journal|author= H.G. |url= https://mitpress.mit.edu/9780262070904/the-laws-of-human-relations-and-the-rules-of-human-action-derived-therefrom/ |title= The Laws of Human Relations and the Rules of Human Action Derived Therefrom|journal= Economist |year= 1983 }}</ref> Essentially,The eachlaw additionalstates unitthat as the amount consumed of a goodcommodity orincreases, serviceother youthings consumebeing addsequal, lessthe andutility lessderived toby yourthe overallconsumer satisfactionfrom the additional units, i.e., marginal utility, goes on decreasing.<ref>{{Cite book |last=Sethi |first=D.K |title=Frank ISC Economics |last2=Andrews |first2=U |publisher=Macmillan Education |isbn=9789386811684 |edition=18th |pages=34}}</ref> For example, three bites of candy are better than two bites, but the twentieth bite does not add much to the experience beyond the nineteenth (and could even make it worse).<ref>{{Cite journal|author= G.J. |url= https://amp.economist.com/free-exchange/2013/08/07/the-utility-of-bad-art |title= The utility of bad art |journal= Economist |year= 2013 }}</ref> This principle is so well established that economists call it the '''"law of diminishing marginal utility"''' and it is reflected in the concave shape of most utility functions.<ref>{{Cite journal|author= D.K. & A.T. |url= https://www.jstor.org/stable/1914185|title= TProspect Theory: An Analysis of Decision under Risk
{{multiple issues|section=yes|
|journal= Econometrica |year= 1979 |volume= 47|issue= 2|pages= 263–291|doi= 10.2307/1914185|jstor= 1914185|citeseerx= 10.1.1.592.6674}}</ref> This concept is fundamental to understanding a variety of economic phenomena, such as [[time preference]] and the [[Value (economics)|value of goods]].
{{POV section|date=April 2014}}
 
{{unreferenced section|date=July 2012}}
'''Assumptions''' -
}}
 
[[Alfred Marshall]], a British economist, observed that as you accumulate more of something, your desire for it decreases. Economists refer to this phenomenon as diminishing marginal utility.<ref>{{Cite journal|author= H.G. |url= https://mitpress.mit.edu/9780262070904/the-laws-of-human-relations-and-the-rules-of-human-action-derived-therefrom/ |title= The Laws of Human Relations and the Rules of Human Action Derived Therefrom|journal= Economist |year= 1983 }}</ref> Essentially, each additional unit of a good or service you consume adds less and less to your overall satisfaction. For example, three bites of candy are better than two bites, but the twentieth bite does not add much to the experience beyond the nineteenth (and could even make it worse).<ref>{{Cite journal|author= G.J. |url= https://amp.economist.com/free-exchange/2013/08/07/the-utility-of-bad-art |title= The utility of bad art |journal= Economist |year= 2013 }}</ref> This principle is so well established that economists call it the '''"law of diminishing marginal utility"''' and it is reflected in the concave shape of most utility functions.<ref>{{Cite journal|author= D.K. & A.T. |url= https://www.jstor.org/stable/1914185|title= TProspect Theory: An Analysis of Decision under Risk
# All the units of a commodity must be identical, i.e., some in all respects - in size, colour, design, quality, etc.
|journal= Econometrica |year= 1979 |volume= 47|issue= 2|pages= 263–291|doi= 10.2307/1914185|jstor= 1914185}}</ref> This concept is fundamental to understanding a variety of economic phenomena, such as [[time preference]] and the [[Value (economics)|value of goods]]. Specifically, the law states, first, that the marginal utility of each homogeneous unit decreases as the supply of units increases (and vice versa); second, that the marginal utility of a larger-sized unit is greater than the marginal utility of a smaller-sized unit (and vice versa). The first law denotes the law of diminishing marginal utility; the second law denotes the law of increasing total utility."<ref name=Mises/>
# The unit of the good must be standard, e.g., a bottle of cold drink, a pair of shoes, a full mango, etc. The units not be too small or too large.
# There should be no change in taste of the consumer during the process of consumption.
# The utility is measurable.
# The consumer is rational while taking consumption decisions.
# There must be a continuity in consumption and if a break in the continuity is necessary, the time interval between the consumption of two units must be short.
# There should be no change in the price of substitue goods.<ref>{{Cite book |last=Sethi |first=D.K |title=Frack ISC Economics |isbn=9789386811684 |edition=18th |pages=35}}</ref>
 
Modern economics employs [[ordinal utility]] to model decision-making under certainty at a specific point in time. In this approach, the number assignment to an individual's utility for a particular situation hold no significance on their own. Rather, the significance lies in the comparison between two different circumstances and which one holds a higher utility. With ordinal utility, a person's preferences do not have a unique marginal utility, making the concept of diminishing marginal utility irrelevant. On the other hand, diminishing marginal utility is a significant concept in [[cardinal utility]], which is used to analyse [[intertemporal choice]], [[expected utility hypothesis|choice under uncertainty]], and [[social welfare function|social welfare]] in modern economic theory.<ref>{{Cite web|title=Marginal Utility & its Diminishing Methods
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The law of diminishing marginal utility is that subjective value changes most dynamically near the zero points and quickly levels off as gains (or losses) accumulate. And it is reflected in the concave shape of most subjective utility functions.<ref name=":1">{{Cite web |title=Marginal Utility & its Diminishing Methods |date=5 September 2023 |url=https://www.adda247.com/school/law-of-diminishing-marginal-utility/}}</ref>
 
Given a concave relationship between objective gains (x-axis) and subjective value (y-axis), each one-unit gain produces a smaller increase in subjective value than the previous gain of an equal unit. The marginal utility, or the change in subjective value above the existing level, diminishes as gains increase.<ref>{{Cite book | author = E.T. Berkman, L.E. Kahn, J.L. Livingston | title = Self-Regulation and Ego Control | location = United States | date = 2016 | chapter= Chapter 13 Valuation as a Mechanism of Self-Control and Ego Depletion | pages = 255–279 | isbn = 978-0-12-801850-7}}</ref>
 
As the rate of commodity acquisition increases, the ''marginal'' utility decreases. If commodity consumption continues to rise, the marginal utility will eventually reach zero, and the total utility will be at its maximum. Beyond that point, any further increase in commodity consumption leads to negative marginal utility, which represents dissatisfaction. For example, beyond some point, further doses of antibiotics would kill no pathogens at all and might even become harmful to the body. Diminishing marginal utility is traditionally a microeconomic concept and often holds for an individual, although the marginal utility of a good or service might be ''increasing'' as well. For example, dosages of antibiotics, where having too few pills would leave bacteria with greater resistance, but a full supply could affect a cure.<ref name=":2">{{Cite web |title=Marginal utility theory (1870S) |date=29 April 2020 |url=https://sciencetheory.net/marginal-utility-theory-1870s/}}</ref>
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== History ==
Economists sought to explain how prices are determined, and in this pursuit, they developed the concept of marginal utility. The term "marginal utility", credited to the [[Austrian School|Austrian]] economist [[Friedrich von Wieser]] by [[Alfred Marshall]],<ref>Marshall, Alfred; ''Principles of Economics'', Chapter 3, ChNote 3 Note.</ref> was a translation of Wieser's term {{Lang|de|Grenznutzen}} ("border-use").<ref name="wieser_ein">von Wieser, Friedrich; ''Über den Ursprung und die Hauptgesetze des wirtschaftlichen Wertes'' <nowiki>[</nowiki>''The Nature and Essence of Theoretical Economics''<nowiki>]</nowiki> (1884), p. 128.</ref><ref name="wieser_zwei">Wieser, Friedrich von; ''Der natürliche Werth'' <nowiki>[</nowiki>''Natural Value''<nowiki>]</nowiki> (1889), BkBook I, ChChapter V , "Marginal Utility" ([http://praxeology.net/FW-NV-I-5.htm HTML]).</ref>
 
=== Proto-marginalist approaches ===
Perhaps the essence of a notion of diminishing marginal utility can be found in [[Aristotle]]'s [[Politics (Aristotle)|''Politics'']], wherein he writes {{Blockquote|externalExternal goods have a limit, like any other instrument, and all things useful are of such a nature that where there is too much of them they must either do harm, or at any rate be of no use.<ref>[[Aristotle]], ''Politics'', BkBook 7 Chapter 1.</ref>}}
 
There has been marked disagreement about the development and role of marginal considerations in Aristotle's value theory.<ref>{{cite journal |last=Soudek |first=Josef |title=Aristotle's Theory of Exchange: An Inquiry into the Origin of Economic Analysis |journal=Proceedings of the American Philosophical Society |volume=96 |issue=1 |year=1952 |pages=45–75 |jstor=3143742 }}</ref><ref name="kauder">{{cite journal |last=Kauder |first=Emil |title=Genesis of the Marginal Utility Theory from Aristotle to the End of the Eighteenth Century |journal=[[The Economic Journal]] |volume=63 |issue=251 |year=1953 |pages=638–50 |jstor=2226451 |doi=10.2307/2226451}}</ref><ref>{{cite journal |last=Gordon |first=Barry Lewis John |title=Aristotle and the Development of Value Theory |journal=[[Quarterly Journal of Economics]] |volume=78 |issue=1 |pages=115–28 |year=1964 |jstor=1880547 |doi=10.2307/1880547}}</ref><ref name="schumArist">Schumpeter, Joseph Alois; ''History of Economic Analysis'' (1954) Part II, Chapter 1 §3.</ref><ref>Meikle, Scott; ''Aristoteles' Economic Thought'' (1995) Chapters 1, 2, & 6.</ref>
 
Numerous economists have established a connection between utility and rarity, which influences economic decisions and price determination. Diamonds are priced higher than water because their marginal utility is higher than water .<ref>[[Karl Přibram|Přibram, Karl]]; ''A History of Economic Reasoning'' (1983).</ref>
 
Eighteenth-century Italian [[Mercantilism|mercantilists]], such as [[Antonio Genovesi]], [[Giammaria Ortes]], [[Pietro Verri]], [[Cesare, Marquis of Beccaria|Marchese Cesare di Beccaria]], and [[Giovanni Rinaldo|Count Giovanni Rinaldo Carli]], held that value was explained in terms of the general utility and of scarcity, though they did not typically work-out a theory of how these interacted.<ref name="pribramItalMerc">Pribram, Karl; ''A History of Economic Reasoning'' (1983), Chapter 5 "Refined Mercantilism", "Italian Mercantilists".</ref> In ''Della moneta'' (1751), Abbé [[Ferdinando Galiani]], a pupil of Genovesi, attempted to explain value as a ratio of two ratios, ''utility'' and ''scarcity'', with the latter component ratio being the ratio of quantity to use.
[[Image:Richard Whately.jpg|thumb|right|105px|[[Richard Whately]]]]
[[Anne Robert Jacques Turgot]], in ''{{Lang|fr|Réflexions sur la formation et la distribution de richesse}}'' (1769), held that value derived from the general utility of the class to which a good belonged, from comparison of present and future wants, and from anticipated difficulties in procurement.
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[[Image:Gabriel Cramer.jpg|thumb|105px|[[Gabriel Cramer]]]]
 
[[Daniel Bernoulli]], is credited with publishing the first clear statement on the theory of marginal utility in his paper, "Specimen theoriae novae de mensura sortis"," <ref>Bernoulli, Daniel; "Specimen theoriae novae de mensura sortis" in ''Commentarii Academiae Scientiarum Imperialis Petropolitanae'' 5 (1738); reprinted in translation as "Exposition of a newNew theoryTheory on the measurementMeasurement of riskRisk" in ''Econometrica'' 22 (1954).</ref> which was released in 1738, although he had drafted it in 1731 or 1732.<ref>Bernoulli, Daniel; letter of 4 July 1731 to Nicolas Bernoulli ([http://www.cs.xu.edu/math/Sources/Montmort/stpetersburg.pdf#search=%22Nicolas%20Bernoulli%22 excerptedExcerpted in PDF]. {{webarchive|url=https://web.archive.org/web/20080909221757/http://www.cs.xu.edu/math/Sources/Montmort/stpetersburg.pdf |date=2008-09-09 }}).</ref><ref>Bernoulli, Nicolas; letter of 5 April 1732, acknowledging receipt of "Specimen theoriae novae metiendi sortem pecuniariam" ([http://www.cs.xu.edu/math/Sources/Montmort/stpetersburg.pdf#search=%22Nicolas%20Bernoulli%22 excerptedExcerpted in PDF]. {{webarchive|url=https://web.archive.org/web/20080909221757/http://www.cs.xu.edu/math/Sources/Montmort/stpetersburg.pdf |date=2008-09-09 }}).</ref> [[Gabriel Cramer]] had developed a similar theory in a private letter in 1728, aimed at resolving the [[St. Petersburg paradox]].<ref>Cramer, Garbriel; letter of 21 May 1728 to [[Nicolaus I Bernoulli|Nicolaus Bernoulli]] ([http://www.cs.xu.edu/math/Sources/Montmort/stpetersburg.pdf#search=%22Nicolas%20Bernoulli%22 excerptedExcerpted in PDF]. {{webarchive|url=https://web.archive.org/web/20080909221757/http://www.cs.xu.edu/math/Sources/Montmort/stpetersburg.pdf |date=2008-09-09 }}).</ref> Both Bernoulli and Cramer concluded that the desirability of money decreases as it accumulates, with the [[natural logarithm]] (Bernoulli) or [[square root]] (Cramer) serving as the measure of a sum's desirability. However, the broader implications of this hypothesis were not explored, and the work faded into obscurity.
 
In [http://socserv2.socsci.mcmaster.ca/~econ/ugcm/3ll3/lloyd/value "A Lecture on the Notion of Value as Distinguished Not Only from Utility, but also from Value in Exchange"], delivered in 1833 and included in ''Lectures on Population, Value, Poor Laws and Rent'' (1837), [[William Forster Lloyd]] explicitly offered a general marginal utility theory, but did not offer its derivation nor elaborate its implications. The importance of his statement seems to have been lost on everyone (including Lloyd) until the early 20th century, by which time others had independently developed and popularized the same insight.<ref>{{cite journal |author-link=Edwin Robert Anderson Seligman |last=Seligman |first=E. R. A. |title=On Some Neglected British Economists |journal=[[The Economic Journal]] |volume=13 |issue=51 |pages=335–63 |year=1903 |jstor=2221519 |doi=10.2307/2221519|hdl=2027/hvd.32044081864944 |hdl-access=free }}</ref>
 
In ''An Outline of the Science of Political Economy'' (1836), [[Nassau William Senior]] asserted that marginal utilities were the ultimate determinant of demand, yet apparently did not pursue implications, though some interpret his work as indeed doing just that.<ref>{{cite journal |last=White |first=Michael V. |title=Diamonds Are Forever(?): Nassau Senior and Utility Theory |journal=[[The Manchester School (journal)|The Manchester School]] |volume=60 |year=1992 |issue=1 |pages=64–78 |doi=10.1111/j.1467-9957.1992.tb00211.x }}</ref>
 
In "''{{Lang|fr|De la mesure de l'utilité des travaux publics}}''" (1844), [[Jules Dupuit]] applied a conception of marginal utility to the problem of determining bridge tolls.<ref>{{cite journal |last=Dupuit |first=Jules |title=De la mesure de l'utilité des travaux publics |journal=Annales des ponts et chaussées |series=Second series |volume=8 |year=1844 }}</ref><ref>{{cite journal |last=Bonnafous |first=Alain |year=2017 |title=Consumer surplusSurplus and pricingPricing of transportTransport infrastructuresInfrastructures: The legacyLegacy of Jules Dupuit |journal=University of Lyon |year=2017 }}</ref>
 
In 1854, [[Hermann Heinrich Gossen]] published {{Lang|de|Die Entwicklung der Gesetze des menschlichen Verkehrs und der daraus fließenden Regeln für menschliches Handeln}}, which presented a marginal utility theory and to a very large extent worked-out its implications for the behavior of a market economy. However, Gossen's work was not well received in the Germany of his time, most copies were destroyed unsold, and he was virtually forgotten until rediscovered after the so-called Marginal Revolution.{{Citation needed|date=October 2021}}
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Marginalism eventually found a foothold by way of the work of three economists, [[William Stanley Jevons|Jevons]] in England, [[Carl Menger|Menger]] in Austria, and [[Léon Walras|Walras]] in Switzerland.
[[Image:Jevons.jpeg|thumb|105px|[[William Stanley Jevons]]]]
[[William Stanley Jevons]] first proposed the theory in [https://web.archive.org/web/20061215140931/http://socserv2.socsci.mcmaster.ca/~econ/ugcm/3ll3/jevons/mathem.txt "A General Mathematical Theory of Political Economy"], a paper presented in 1862 and published in 1863, followed by a series of works culminating in his book ''The Theory of Political Economy'' in 1871 that established his reputation as a leading political economist and logician of the time. Jevons' conception of utility was in the [[Utilitarianism|utilitarian]] tradition of [[Jeremy Bentham]] and of [[John Stuart Mill]], but he differed from his [[classical economics|classical]] predecessors in emphasizing that "value depends entirely upon utility", in particular, on "[[final utility]] upon which the theory of Economics will be found to turn."<ref>W. Stanley Jevons (1871), ''The Theory of Political Economy'', p. 111.</ref> He later qualified this in deriving the result that in a model of exchange equilibrium, price ratios would be proportional not only to ratios of "final degrees of utility,", but also to costs of production.<ref>W. Stanley Jevons (1879, 2nd ed.), [https://archive.org/details/theorypolitical00jevogoog <!-- quote=jevons "the theory of political economy". --> ''The Theory of Political Economy''], p. 208.</ref><ref>R. D. Collison Brown (1987), "Jevons, William Stanley,", [[The New Palgrave: A Dictionary of Economics]], v. 2, pp. 1008–091008–9.</ref>
 
[[Carl Menger]] presented the theory in [https://web.archive.org/web/20080528063159/http://docs.mises.de/Menger/Menger_Grundsaetze.pdf ''Grundsätze der Volkswirtschaftslehre''] (translated as [https://www.mises.org/etexts/menger/principles.asp ''Principles of Economics'']) in 1871. Menger's presentation is peculiarly notable on two points. First, he took special pains to explain ''why'' individuals should be expected to rank possible uses and then to use marginal utility to decide amongst trade-offs. (For this reason, Menger and his followers are sometimes called "the Psychological School", though they are more frequently known as "the [[Austrian School]]" or as "the Vienna School".) Second, while his illustrative examples present utility as quantified, his essential assumptions do not.<ref name="georgescu-rogen">[[Nicholas Georgescu-Roegen|Georgescu-Roegen, Nicholas]]; ''Utility'', ''International Encyclopedia of the Social Sciences'' (1968).</ref> (Menger in fact crossed-out the numerical tables in his own copy of the published ''Grundsätze''.<ref>Kauder, Emil; ''A History of Marginal Utility Theory'' (1965), p. 76.</ref>) Menger also developed the [[law of diminishing marginal utility]].<ref name="Mises">Polleit, Thorsten (2011-02-11) [https://mises.org/daily/5014/What-Can-the-Law-of-Diminishing-Marginal-Utility-Teach-Us What Can the Law of Diminishing Marginal Utility Teach Us?], ''[[Mises Institute]].''</ref> Menger's work found a significant and appreciative audience.
 
[[Léon Walras|Marie-Esprit-Léon Walras]] introduced the theory in ''{{Lang|fr|Éléments d'économie politique pure}}'', the first part of which was published in 1874 in a relatively mathematical exposition. Walras's work found relatively few readers at the time but was recognized and incorporated two decades later in the work of [[Vilfredo Pareto|Pareto]] and [[Enrico Barone|Barone]].<ref>Donald A. Walker (1987), "Walras, Léon" ''The New Palgrave: A Dictionary of Economics, v. 4, p. 862.</ref>
 
An American, [[John Bates Clark]], is sometimes also mentioned. But, while Clark independently arrived at a marginal utility theory, he did little to advance it until it was clear that the followers of Jevons, Menger, and Walras were revolutionizing economics. Nonetheless, his contributions thereafter were profound.
 
==== Second generation ====
[[Image:Vilfredo Pareto 1870s2.jpg|thumb|105px|[[Vilfredo Pareto]]]]
Although the Marginal Revolution flowed from the work of Jevons, Menger, and Walras, their work might have failed to enter the mainstream were it not for a second generation of economists. In England, the second generation were exemplified by [[Philip Wicksteed|Philip Henry Wicksteed]], by [[William Smart (economist)|William Smart]], and by [[Alfred Marshall]]; in Austria by [[Eugen von Böhm-Bawerk]] and by [[Friedrich von Wieser]]; in Switzerland by [[Vilfredo Pareto]]; and in America by [[Herbert Joseph Davenport]] and by [[Frank Fetter|Frank A. Fetter]].
 
While the approaches of Jevons, Menger, and Walras had notable differences, the second generation of economists did not maintain these distinctions based on national or linguistic boundaries. Von Wieser's work was significantly influenced by Walras, while Wicksteed was strongly influenced by Menger. Fetter and Davenport identified themselves as part of the "American Psychological School,", named after the "Austrian "Psychological School,", while Clark's work during this period was also heavily influenced by Menger. William Smart initially served as a conduit for Austrian School ideas to English-speaking readers but gradually came under the sway of Marshall's ideas.<ref name="salerno">Salerno, Joseph T. 1999; "The Place of Mises's Human Action in the Development of Modern Economic Thought.". ''Quarterly Journal of Economic Thought'' v. 2 (1).</ref>
 
Böhm-Bawerk was perhaps the most able expositor of Menger's conception.<ref name="salerno" /><ref>Böhm-Bawerk, Eugen Ritter von. "Grundzüge der Theorie des wirtschaftlichen Güterwerthes", ''Jahrbüche für Nationalökonomie und Statistik'' v 13 (1886). Translated as ''Basic Principles of Economic Value''.</ref> He was further noted for producing a theory of interest and of profit in equilibrium based upon the interaction of diminishing marginal utility with diminishing [[marginal product]]ivity of time and with [[time preference]].<ref>Böhm-Bawerk, Eugen Ritter von; ''Kapital Undund Kapitalizns. Zweite Abteilung: Positive Theorie des Kapitales'' (1889). Translated as ''Capital and Interest. II: Positive Theory of Capital'' with appendices rendered as ''Further Essays on Capital and Interest''.</ref> This theory was adopted in full and then further developed by [[Knut Wicksell]]<ref>Wicksell, Johan Gustaf Knut; ''Über Wert, Kapital unde Rente'' (1893). Translated as [https://www.mises.org/books/valuecapital.pdf ''Value, Capital and Rent''.]</ref> and with modifications including formal disregard for time-preference by Wicksell's American rival [[Irving Fisher]].<ref>Fisher, Irving; ''Theory of Interest'' (1930).</ref>
 
Marshall was the second-generation marginalist whose work on marginal utility came most to inform the mainstream of neoclassical economics, especially by way of his ''Principles of Economics'', the first volume of which was published in 1890. Marshall constructed the demand curve with the aid of assumptions that utility was quantified, and that the marginal utility of money was constant (or nearly so). Like Jevons, Marshall did not see an explanation for supply in the theory of marginal utility, so he synthesized an explanation of demand thus explained with supply explained in a more [[Classical economics|classical]] manner, determined by costs which were taken to be objectively determined. Marshall later actively mischaracterized the criticism that these costs were themselves ultimately determined by marginal utilities.<ref name="schumMarshScis">Schumpeter, Joseph Alois; ''History of Economic Analysis'' (1954) PtPart IV, ChChapter 6, §4.</ref>
 
==== Marginal Revolution and Marxism ====
[[Karl Marx]] acknowledged that "nothing can have value, without being an object of utility",<ref>Marx, Karl Heinrich; ''Capital'', V1Volume Ch1, Chapter 1, §1.</ref><ref>Marx, Karl Heinrich; [http://www.marxists.org/archive/marx/works/1857/grundrisse/f239-289.htm ''Grundrisse''] (completedCompleted in 1857 though not published until much later.)</ref> but in his analysis "use-value as such lies outside the sphere of investigation of political economy",<ref>[[Karl Marx|Marx, Karl Heinrich]]: ''A Contribution to the Critique of Political Economy'' (1859), p. 276.</ref> with labor being the principal determinant of value under capitalism.{{primary source inline|date=October 2021}}
 
Many scholars interpret the doctrines of marginalism and the Marginal Revolution as a response to [[Marxism|Marxist economics]].<ref name=":02">{{cite book |author-last1=Screpanti |author-first1=Ernesto |title=An Outline of the History of Economic Theory |author-last2=Zamagni |author-first2=Stefano |publisher=[[Oxford University Press]] |year=2005 |pages=170–173 |author-link1=Ernesto Screpanti |author-link2=Stefano Zamagni}}</ref> However, this view is somewhat flawed, as the first volume of ''[[Das Kapital]]'' was not published until July 1867, which was after the works of Jevons, Menger, and Walras had either been written or were under way (Walras published {{Lang|fr|Éléments d'économie politique pure}} in 1874 and Carl Menger published ''Principles of Economics'' in 1871); Marx was still a relatively minor figure when these works were completed and it is unlikely that any of these economists knew anything about him. Some scholars, such as, [[Friedrich Hayek]] and [[W. W. Bartley III]], have suggested that Marx, may have come across the works of one or more of these economists while reading at the [[British Museum]]. However, it is also possible that Marx's inability to formulate a viable critique may account for his failure to complete any further volumes of ''Kapital'' before his death.<ref>Hayek, Friedrich August von, with [[William Warren Bartley|William Warren Bartley III]]; ''The Fatal Conceit: The Errors of Socialism'' (1988) p. 150.</ref>
 
Despite the fact the Marxist economics wasn'twas not an immediate target for the marginalists, it is possible to argue that the new generation of economists succeeded partly because they were able to provide simple responses to Marxist economic theory. One of the best known responses was Böhm-Bawerk, {{Lang|de|Zum Abschluss des Marxschen Systems}} (1896),<ref>Böhm-Bawerk, Eugen Ritter von: "''Zum Abschluss des Marxschen Systems''" <nowiki>[</nowiki>"On the Closure of the Marxist System"<nowiki>]</nowiki>, ''Staatswiss. Arbeiten. Festgabe für [[Karl Knies|K. Knies]]'' (1896).</ref> but the first response was actually Wicksteed's "The Marxian Theory of Value. ''Das Kapital'': aA criticismCriticism" (1884),<ref>Wicksteed, Philip Henry; "Das Kapital: A Criticism", ''To-dayDay'' 2 (1884) pp. 388–409.</ref> followed by "The Jevonian criticismCriticism of Marx: aA rejoinderRejoinder" in 1885).<ref>Wicksteed, Philip Henry; "The Jevonian criticismCriticism of Marx: aA rejoinderRejoinder", ''To-dayDay'' 3 (1885) pp. 177–79177–9.</ref> At first, there were only a few Marxist responses to marginalism, including [[Rudolf Hilferding]]'s ''Böhm-Bawerks Marx-Kritik'' (1904)<ref>Hilferding, Rudolf: ''Böhm-Bawerks Marx-Kritik'' (1904). Translated as ''Böhm-Bawerk's Criticism of Marx''.</ref> and ''Politicheskoy ekonomii rante'' (1914) by [[Nikolai Bukharin]].<ref>[[Nikolai Bukharin|Буха́рин, Никола́й Ива́нович (Nikolai Ivanovich Bukharin)]]; ''Политической экономии рантье'' (1914). Translated as [http://www.marxists.org/archive/bukharin/works/1927/leisure-economics/ ''The Economic Theory of the Leisure Class''].</ref> However, over the course of the 20th century, a significant body of literature emerged on the conflict between marginalism and labour theory of value. One important critique of marginalisemarginalism came from neo-Ricardian economist [[Piero Sraffa]].
 
It is noteworthy to mention that certain followers of [[Henry George|Henry George]]'s]] ideas view marginalism and neoclassical economics as a response to ''[[Progress and Poverty]]'', which was published in 1879.<ref>[[Mason Gaffney|Gaffney, Mason]], and Fred Harrison: ''The Corruption of Economics'' (1994).</ref>
 
In the 1980s [[John Roemer]] and other [[Analytical Marxism#Exploitation|analytical Marxists]] have worked to rebuild Marxian theses on a marginalist foundation.
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In his 1881 work [http://socserv.mcmaster.ca/econ/ugcm/3ll3/edgeworth/mathpsychics.pdf ''Mathematical Psychics''], [[Francis Ysidro Edgeworth]] presented the [[indifference curve]], deriving its properties from marginalist theory which assumed utility to be a differentiable function of quantified goods and services. Later work attempted to generalize to the indifference curve formulations of utility and marginal utility in avoiding unobservable measures of utility.
 
In 1915, [[Eugen Slutsky]] derived a theory of [[consumer choice]] solely from properties of indifference curves.<ref>[[Eugen Slutsky|Слуцкий, Евгений Евгениевич (Slutsky, Yevgyeniy Ye.)]]; "Sulla teoria del bilancio del consumatore", ''Giornale degli Economisti'' 51 (1915).</ref> Because of the [[World War I|the World War]], the [[October Revolution|Bolshevik Revolution]], and his own subsequent loss of interest, Slutsky's work drew almost no notice, but similar work in 1934 by [[John Hicks|John Richard Hicks]] and [[R. G. D. Allen]]<ref>Hicks, John Richard, and Roy George Douglas Allen; "A Reconsideration of the Theory of Value", ''Economica'' 54 (1934).</ref> derived largely the same results and found a significant audience. (Allen subsequently drew attention to Slutsky's earlier accomplishment.)
 
Although some of the third generation of Austrian School economists had by 1911 rejected the quantification of utility while continuing to think in terms of marginal utility,<ref name="mises" >[[Ludwig von Mises|von Mises, Ludwig Heinrich]]; ''Theorie des Geldes und der Umlaufsmittel'' (1912).</ref> most economists presumed that utility must be a sort of quantity. Indifference curve analysis seemed to represent a way to dispense with presumptions of quantification, albeit that a seemingly arbitrary assumption (admitted by Hicks to be a "rabbit out of a hat"<ref>Hicks, Sir John Richard; ''Value and Capital'', Chapter I. 2"Utility and Preference" §8, p. 23 in the 2nd edition.</ref>) about decreasing marginal rates of substitution<ref name="hicks_vc">Hicks, Sir John Richard; ''Value and Capital'', Chapter I. "Utility and Preference" §7–8.</ref> would then have to be introduced to have convexity of indifference curves.
 
For those who accepted that indifference curve analysis superseded earlier marginal utility analysis, the latter became at best perhaps pedagogically useful, but "old fashioned" and observationally unnecessary.<ref name="hicks_vc" /><ref name="samuelson">Samuelson, Paul Anthony; "Complementarity: An Essay on the 40th Anniversary of the Hicks-Allen Revolution in Demand Theory", ''Journal of Economic Literature'' vol 12 (1974).</ref>
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=== Revival ===
[[Image:JohnvonNeumann-LosAlamos.gif|thumb|105px|[[John von Neumann]]]]
When Cramer and Bernoulli introduced the notion of diminishing marginal utility, it had been to address a [[St. Petersburg paradox|a paradox of gambling]], rather than the [[paradox of value]]. The marginalists of the revolution, however, had been formally concerned with problems in which there was neither [[risk]] nor [[uncertainty]]. So too with the indifference curve analysis of Slutsky, Hicks, and Allen.
 
The [[expected utility hypothesis]] of Bernoulli and others was revived by various 20th century thinkers, with early contributions by [[Frank P. Ramsey|Ramsey]] (1926),<ref>Ramsey, Frank Plumpton; "Truth and Probability" ([http://cepa.newschool.edu/het//texts/ramsey/ramsess.pdf PDF] {{webarchive|url=https://web.archive.org/web/20080227205205/http://cepa.newschool.edu/het//texts/ramsey/ramsess.pdf |date=2008-02-27 }}), Chapter VII in ''The Foundations of Mathematics and otherOther Logical Essays'' (1931).</ref> [[John von Neumann|von Neumann]] and [[Oskar Morgenstern|Morgenstern]] (1944),<ref>von Neumann, John and Oskar Morgenstern; ''[[Theory of Games and Economic Behavior]]'' (1944).</ref> and [[Leonard Jimmie Savage|Savage]] (1954).<ref>Savage, Leonard Jimmie: ''Foundations of Statistics'' (1954), New York: John Wiley & Sons.</ref> Although this hypothesis remains controversial, it brings not only utility, but a quantified conception of utility (cardinal utility), back into the mainstream of economic thought.
 
A major reason why quantified models of utility are influential today is that risk and uncertainty have been recognized as central topics in contemporary economic theory.<ref>Diamond, Peter, and Michael Rothschild, eds.: ''Uncertainty in Economics'' (1989). Academic Press.</ref> Quantified utility models provide a simplified approach to analysing risky decision by establishing a link between diminishing marginal utility and [[risk aversion]].<ref>Demange, Gabriel, and Guy Laroque: ''Finance and the Economics of Uncertainty'' (2006), Ch. 3, pp. 71–72. Blackwell Publishing.</ref> In fact, many contemporary analyses of saving and portfolio choice require stronger assumptions than diminishing marginal utility, such as the assumption of [[Prudence#Prudence in economics and finance|prudence]], which means [[convex function|convex]] marginal utility.<ref>Kimball, Miles (1990), "Precautionary Saving in the Small and in the Large", ''[[Econometrica]]'', 58 (1) pp. 53–73.</ref>