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| director = Vishwesh Krishnamoorthy
| screenplay = Vishwesh Krishnamoorthy
{{Infobox | decat = yes | child = yes
| label1= Dialogues by
| data1 = {{Ubl |[[Hussain Dalal]]}}
}}
| story = [[A. R. Rahman]]<br />Vishwesh Krishnamoorthy
| producer =
| starring = {{unbulleted list|[[Ehan Bhat]]|Edilsy Vargas}}
| cinematography = Tanay Satam <br />James Cowley
| editing = Akshay Mehta <br />Shreyas Beltangdy
| music =
| studio = Ideal Entertainment <br /> YM Movies
| distributor = Jio Studios
| released = {{Film date|2019|10|09|[[Busan International Film Festival|Busan]]|2021|04|16|India|df=y}}
| runtime = 131 minutes<ref>{{cite web
| country = [[India]]
| language = Hindi<!--For original production language only, not dubs.-->
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}}
'''''99 Songs''''' is a
Rahman had written the script for the film in 2011,
Production of the film silently progressed in March 2017 and ended within a year. The cinematography for the film was jointly handled by Tanay Satam and James Cowley, while editing was done by Akshay Mehta and Shreyas Beltangdy. The
The world premiere of ''99 Songs'' was held at the [[24th Busan International Film Festival#Program|24th Busan International Film Festival]] which was held
==Cast==
{{cast listing|
* [[Ehan Bhat]] as Jay
* Edilsy Vargas as Sophia Singhania / Sophie, Jay's love-interest
Line 39 ⟶ 44:
* [[Lisa Ray]] as Sheila
* [[Manisha Koirala]] as Psychologist
* [[Warina Hussain]] as
* [[Thomson Andrews]]
* [[Ranjit Barot]] as Sanjay Singhania (Sanju), Sophie's father
* [[Rahul Ram]] as Music Teacher
* [[Diwakar Pundir]] as
* [[Remo Fernandes]]
* Ashwath Bhatt as CM Ashwath Prabhakar<ref>{{Cite news |url=https://mumbaimirror.indiatimes.com/entertainment/bollywood/ashmat-bhatt-kashmiris-are-doing-well-in-the-industry-genes-help/articleshow/64277985.cms |title=Raazi actor Ashwath Bhatt: Kashmiris are doing well in the industry; genes help – Mumbai Mirror - |work=Mumbai Mirror |access-date=29 May 2018 |archive-date=24 May 2018 |archive-url=https://web.archive.org/web/20180524151610/https://mumbaimirror.indiatimes.com/entertainment/bollywood/ashmat-bhatt-kashmiris-are-doing-well-in-the-industry-genes-help/articleshow/64277985.cms |url-status=live }}</ref>
*[[Kurush Deboo]] as Musical Instrument Store Owner - Furtados
* Neel Tyagi as Young Jay
* Chaitnya Sharma as Ricky Punjabi
* [[Kunal Kamra]]
}}
==Production==
===Development===
[[A. R. Rahman]] who had launched his newly based production company YM Movies announced in August 2013, that he will be producing a script which he had written in 2011 (which marked Rahman's maiden stint as a scriptwriter) and will also take charge of the film's music. It is touted to be a young sensual story based on love, art and self-discovery, and will feature international and local talents.<ref>{{Cite web|last=Leena|first=S. Bridget|date=13 August 2013 |title=A.R Rahman to produce Hindi film |website=Mint |language=en |url=https://www.livemint.com/Companies/pL8WyP1dnfI1nkkGBmi74L/AR-Rahman-to-produce-Hindi-film.html |access-date=21 March 2021 |archive-url=https://web.archive.org/web/20130815203505/https://www.livemint.com/Companies/pL8WyP1dnfI1nkkGBmi74L/AR-Rahman-to-produce-Hindi-film.html |archive-date=15 August 2013 |url-status=live }}</ref> Rahman decided to team up with Sunil Lulla of [[Eros International]] to co-produce the film, with Rahman stating that "It is a 16-year relation with Eros and this time it's extending the role a bit more".<ref>{{Cite web|title=Eros International to co-produce with YM Movies and Illuminati Films |date=16 August 2013 |newspaper=Indian Express |url=http://archive.indianexpress.com/news/eros-international-to-coproduce-with-ym-movies-and-illuminati-flims/1156055/ |access-date=21 March 2021 |archive-url=https://archive.today/NJ5Aj?http://archive.indianexpress.com/news/eros-international-to-coproduce-with-ym-movies-and-illuminati-flims/1156055/ |archive-date=19 September 2022 |url-status=live }}</ref> Despite Eros acquired some of Rahman's films including ''[[Kochadaiiyaan]]'' and ''[[Lekar Hum Deewana Dil]]'', the producers opted out of the project due to financial constraints and in July 2014, Rahman had announced that he had finalised the draft of the script being a musical film. He further stated that he will not direct this project, and may bring in a core team who have musical nuances.<ref>{{Cite web|title=A R Rahman All Set to Become Film Producer|url=https://www.newindianexpress.com/entertainment/hindi/2014/jul/08/
{{Quote box
| quote = Writing is the nucleus of any project. It is the core vision behind any film! Since my movie is a musical, it needed a really strong script to bring it to life and create an impact.
| source = [[A. R. Rahman]], on penning the script for the first time in an interview with ''[[Deccan Chronicle]]''.<ref>{{Cite web|last=Subramanian|first=Anupama|date=11 March 2016|title=AR Rahman got his script ideas on a plane!|url=
| align = right
| width = 35%
}}
Rahman had planned to sign in advertisement filmmaker and
=== Casting ===
After the project was announced in 2015, the makers began casting process in [[Mumbai]] for which the production house demanded a South Indian actor to play the male lead musician who had basic understanding of music too,<ref name="one" /> also adding that, the supporting cast will have international musicians and actors.<ref name="one" /> A first look of the poster which released in March 2016, featured a boy flying in mid-air holding a girl's hand in one and an afloat piano in the other, although the details regarding the lead pair were undeciphered.<ref name=":0">{{Cite web |url=http://www.india.com/showbiz/99-songs-a-r-rahman-releases-first-poster-of-his-first-feature-film-and-its-beautiful-1019430/ |title=99 Songs: A R Rahman releases first poster of his first feature film, and it's beautiful! |last=Parande |first=Shweta |date=9 March 2016 |website=India.com |access-date=10 March 2016 |archive-date=11 March 2016 |archive-url=https://web.archive.org/web/20160311224148/http://www.india.com/showbiz/99-songs-a-r-rahman-releases-first-poster-of-his-first-feature-film-and-its-beautiful-1019430/ |url-status=live }}</ref>
Vishwesh Krishnamoorthy had planned three Pakistani actors to play the lead role in the film, but Rahman was apprehensive that it might cause problem for the project.<ref>{{Cite web|date=2020-02-21|title=Told him not to create problem for me: AR Rahman after 99 Songs director shortlisted Pakistani actors|url=https://indianexpress.com/article/entertainment/bollywood/didnt-want-any-problem-on-my-first-film-ar-rahman-on-why-he-didnt-cast-pakistani-actors-6278446/|access-date=2021-03-21|website=The Indian Express|language=en|archive-date=21 February 2020|archive-url=https://web.archive.org/web/20200221134130/https://indianexpress.com/article/entertainment/bollywood/didnt-want-any-problem-on-my-first-film-ar-rahman-on-why-he-didnt-cast-pakistani-actors-6278446/|url-status=live}}</ref><ref>{{Cite web|date=2020-02-21|title=Don't Make Problems for Me: How AR Rahman Reacted When 99 Songs Director Cast Pakistani Actors|url=https://www.news18.com/news/movies/dont-make-problems-for-me-how-ar-rahman-reacted-when-99-songs-director-cast-pakistani-actors-2509641.html|access-date=2021-03-21|website=News18|language=en|archive-date=22 February 2020|archive-url=https://web.archive.org/web/20200222140215/https://www.news18.com/news/movies/dont-make-problems-for-me-how-ar-rahman-reacted-when-99-songs-director-cast-pakistani-actors-2509641.html|url-status=live}}</ref> It was due to the [[2016 Indian Line of Control strike]], followed by which the Indian Motion Picture Producers Association banned all Pakistani actors and technicians from working in India and many films featuring Pakistani actors which included [[Karan Johar]]'s ''[[Ae Dil Hai Mushkil]]'',{{Efn|[[Fawad Khan]] was one of the primary cast members in the film.<ref>{{Cite web|date=2017-10-28|title=One year of Ae Dil Hai Mushkil: 10 things you might not know about the film|url=https://www.hindustantimes.com/bollywood/one-year-of-ae-dil-hai-mushkil-10-things-you-might-not-know-about-the-film/story-34PxiGpUKLIcObT1cFapBJ.html|access-date=2021-03-21|website=Hindustan Times|language=en|archive-date=29 October 2021|archive-url=https://web.archive.org/web/20211029203554/https://www.hindustantimes.com/bollywood/one-year-of-ae-dil-hai-mushkil-10-things-you-might-not-know-about-the-film/story-34PxiGpUKLIcObT1cFapBJ.html|url-status=live}}</ref>}} faced threats from exhibitors and activists, citing this reason.<ref>{{Cite web|date=2016-10-27|title=7 Ae Dil Hai Mushkil controversies that SHOCKED the internet|url=https://www.bollywoodlife.com/news-gossip/7-ae-dil-hai-mushkil-controversies-ranbir-kapoor-aishwarya-rai-bachchan-anushka-sharma-fawad-khan-karan-johar-821382/|access-date=2021-03-21|website=Bollywood Life|language=en|archive-date=23 September 2021|archive-url=https://web.archive.org/web/20210923214300/https://www.bollywoodlife.com/news-gossip/7-ae-dil-hai-mushkil-controversies-ranbir-kapoor-aishwarya-rai-bachchan-anushka-sharma-fawad-khan-karan-johar-821382/|url-status=live}}</ref> With the help of casting director [[Mukesh Chhabra]], more than 1,000 auditions took place before the makers finalized debutants Ehan Bhat and Edilsy Vargas, as the lead actors of the film in October 2017.<ref name=":12">{{Cite web|date=2017-10-18|title=After 1000 auditions, AR Rahman has found the leads for 99 Songs|url=https://indianexpress.com/article/entertainment/bollywood/ar-rahman-took-around-1000-auditions-for-99-songs-4896938/|access-date=2019-02-16|website=The Indian Express|archive-date=16 February 2019|archive-url=https://web.archive.org/web/20190216153538/https://indianexpress.com/article/entertainment/bollywood/ar-rahman-took-around-1000-auditions-for-99-songs-4896938/|url-status=live}}</ref>
Ehan Bhat was trained for composing piano at Rahman's musical institute [[KM Music Conservatory]] in [[Chennai]] for more than year, since his role required musical expertise. He was sent to [[Los Angeles]] for training from acting and success coach Bernard Hiller.<ref>{{Cite web |url=https://variety.com/2019/film/artists/busan-oscar-winning-composer-a-r-rahman-sings-99-songs-1203363188/ |title=Busan: Oscar-Winning Composer A.R. Rahman Sings '99 Songs' |last1=Frater |first1=Patrick |last2=Ramachandran |first2=Naman |date=8 October 2019 |website=Variety |language=en |access-date=11 October 2019 |archive-date=8 October 2019 |archive-url=https://web.archive.org/web/20191008183342/https://variety.com/2019/film/artists/busan-oscar-winning-composer-a-r-rahman-sings-99-songs-1203363188/ |url-status=live }}</ref> The lead actors have undergone special training at a leading acting school in Hollywood. The teaser of the film released during December 2017 at a musical concert in Ahmedabad,<ref name=":1">{{Cite web|title=Manisha Koirala and Lisa Ray star in AR Rahman's upcoming film '99 songs'|url=https://scroll.in/reel/862395/manisha-koirala-and-lisa-ray-star-in-ar-rahmans-upcoming-film-99-songs|access-date=2021-03-21|website=Scroll.in|language=en-US|archive-date=24 February 2022|archive-url=https://web.archive.org/web/20220224162740/https://scroll.in/reel/862395/manisha-koirala-and-lisa-ray-star-in-ar-rahmans-upcoming-film-99-songs|url-status=live}}</ref> featured the lead cast members along with Tenzin Dalha, [[Aditya Seal]], [[Manisha Koirala]] and [[Lisa Ray]] along with renowned musicians [[Ranjit Barot]], [[Rahul Ram]], [[Thomson Andrews]], [[Remo Fernandes]] among others.<ref name=":2">{{Cite web|date=2017-12-03|title=A.R.Rahman to reveal something from 99 songs at his Ahmedabad concert|url=https://m.behindwoods.com/tamil-movies-cinema-news-16/arrahman-to-reveal-something-from-99-songs-at-his-ahmedabad-concert.html|access-date=2021-03-21|website=Behindwoods|archive-date=7 May 2023|archive-url=https://web.archive.org/web/20230507010523/https://m.behindwoods.com/tamil-movies-cinema-news-16/arrahman-to-reveal-something-from-99-songs-at-his-ahmedabad-concert.html|url-status=live}}</ref><ref>{{Cite web|title=Manisha Koirala, Lisa Ray to star in Rahman's '99 Songs'|url=https://www.newindianexpress.com/entertainment/hindi/2017/dec/21/manisha-koirala-lisa-ray-to-star-in-rahmans-99-songs-1733347.html|access-date=2021-03-21|website=The New Indian Express|archive-date=21 May 2022|archive-url=https://web.archive.org/web/20220521231558/https://www.newindianexpress.com/entertainment/hindi/2017/dec/21/manisha-koirala-lisa-ray-to-star-in-rahmans-99-songs-1733347.html|url-status=live}}</ref> Rahman shared the news of the lead actor Ehan in his official Instagram post in April 2019.{{Citation needed|date=November 2021}}
=== Filming ===
The project was expected to kickstart production in the end of 2015 after completing Rahman's works in ''[[Tamasha (2015 film)|Tamasha]]'' and ''[[Mohenjo Daro (film)|Mohenjo Daro]]'', however the delay over the casting process had prompted the makers to put the shoot on hold.<ref name="one" /> Later the principal photography of the film began on 10 March 2017. Shooting of major portions of the film had silently progressed in India, and when Rahman on announcing the cast, he further added the team had completed a long shooting schedule in [[Ukraine]].<ref>{{Cite web|title=Rahman took around 1,000 auditions for 99 Songs|url=https://www.indulgexpress.com/entertainment/cinema/2017/oct/19/rahman-took-around-1000-auditions-for-99-songs-4045.html|access-date=2021-03-21|website=www.indulgexpress.com|language=en|archive-date=14 June 2021|archive-url=https://web.archive.org/web/20210614055222/https://www.indulgexpress.com/entertainment/cinema/2017/oct/19/rahman-took-around-1000-auditions-for-99-songs-4045.html|url-status=live}}</ref><ref>{{Cite web|date=2017-10-20|title=AR Rahman Took Around 1,000 Auditions For Upcoming Film 99 Songs|url=https://www.news18.com/news/movies/ar-rahman-took-around-1000-auditions-for-upcoming-film-99-songs-1551089.html|access-date=2021-03-21|website=News18|language=en|archive-date=19 November 2020|archive-url=https://web.archive.org/web/20201119225613/https://www.news18.com/news/movies/ar-rahman-took-around-1000-auditions-for-upcoming-film-99-songs-1551089.html|url-status=live}}</ref> The makers have completed 90% of portions as of October 2017, with the exception of patchwork scenes and some other sequences which were wrapped up within mid 2018.<ref>{{Cite web|title=Rahman's 99 Songs almost complete|url=https://www.cinemaexpress.com/stories/news/2017/oct/19/rahmans-99-songs-almost-complete-2641.html|access-date=2021-03-21|website=[[Cinema Express]]|language=en}}</ref>
== Music ==
{{Main|99 Songs (soundtrack)}}
The background music and soundtrack for the film was composed by [[A. R. Rahman]].<ref>{{Cite web|title=A. R. Rahman Album|url=https://www.saregama.com/artist/ar-rahman_746/songs|url-status=live|archive-url=https://web.archive.org/web/20151130151804/http://www.saregama.com:80/artist/ar-rahman_746/songs |archive-date=30 November 2015 }}</ref> The album which was in production since 2015, consists of 14 original compositions for each language ([[Hindi]], [[Tamil language|Tamil]] and [[Telugu language|Telugu]]).<ref>{{Cite web |url=https://www.ndtv.com/entertainment/99-songs-ar-rahman-to-present-15-original-compositions-2183988 |title=99 Songs: AR Rahman To Present 15 Original Compositions |website=NDTV.com |access-date=20 March 2020 |archive-date=6 April 2020 |archive-url=https://web.archive.org/web/20200406194807/https://www.ndtv.com/entertainment/99-songs-ar-rahman-to-present-15-original-compositions-2183988 |url-status=live }}</ref> The lyrics for the original
''99 Songs'' became the first Indian soundtrack album to be released in [[Dolby Atmos]] Technology.<ref>{{Cite web |url=https://www.indiawest.com/entertainment/bollywood/a-r-rahman-is-first-indian-to-create-music-album/article_4557e0d0-5741-11ea-aca2-1710e98a3cef.html |title=A.R. Rahman is First Indian to Create Music Album in Dolby Atmos |first=R. M. |last=Vijayakar |website=India West |language=en |access-date=20 March 2020 |archive-date=20 March 2020 |archive-url=https://web.archive.org/web/20200320095541/https://www.indiawest.com/entertainment/bollywood/a-r-rahman-is-first-indian-to-create-music-album/article_4557e0d0-5741-11ea-aca2-1710e98a3cef.html |url-status=dead }}</ref> After five singles – "Sai Shirdi Sai",<ref>{{Citation|title=Sai Shirdi Sai {{!}} A R Rahman {{!}} Bela Shende {{!}} Full Hindi Lyrical Video {{!}} Munna Shaukat, Navneet Virk|date=2019-04-14|url=https://www.youtube.com/watch?v=jUDdT-dZPvE|access-date=2019-07-11|archive-date=30 April 2021|archive-url=https://web.archive.org/web/20210430153258/https://www.youtube.com/watch?v=jUDdT-dZPvE|url-status=live}}</ref><ref>{{Citation|title=Sai Shirdi Sai {{!}} A R Rahman {{!}} Bela Shende {{!}} Full Tamil Lyrical Video {{!}} Mashook Rahman|date=2019-04-14|url=https://www.youtube.com/watch?v=npz0X9BRHak|access-date=2019-07-11|archive-date=9 April 2020|archive-url=https://web.archive.org/web/20200409113823/https://www.youtube.com/watch?v=npz0X9BRHak&gl=US&hl=en|url-status=live}}</ref> the theme song from the film titled "The Oracle"<ref>{{Cite web|title=99 Songs {{!}} The Oracle - Times of India|url=https://timesofindia.indiatimes.com/videos/entertainment/music/kannada/99-song-the-oracle/videoshow/74169555.cms|url-status=live|access-date=2021-03-09|website=timesofindia.indiatimes.com|language=en|archive-url=https://web.archive.org/web/20200423014917/https://timesofindia.indiatimes.com/videos/entertainment/music/kannada/99-song-the-oracle/videoshow/74169555.cms |archive-date=23 April 2020 }}</ref> the male and female versions of "Jwalamukhi"<ref>{{Cite web|last=|title=Jwalamukhi From 99 Songs: AR Rahman's Music Combined With Arijit Singh's Voice Is Pure Magic|url=https://thequint.com/music/music-news/jwalamukhi-from-99-songs-ar-rahman-s-music-combined-with-arijit-singh-s-voice-is-pure-magic-playing-exclusively-on-9xm-9x-jalwa-9x-tashan/5e4fdb44b4bf92305e7afd1e|access-date=2021-03-09|website=The Quint|language=en-US}}{{Dead link|date=June 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> and "Teri Nazar" – were released on 5 April 2019, 14, 20 and 26 February and 13 March 2020, the full soundtrack in its entirety was released by [[Sony Music India]] on 20 March 2020.<ref>{{Cite web|title=COVID-19 effect: A.R. Rahman releases whole album of '99 Songs' - Times of India|url=https://timesofindia.indiatimes.com/entertainment/hindi/music/news/covid-19-effecta-r-rahman-releases-whole-album-of-99-songs/articleshow/74744387.cms|access-date=2021-03-10|website=The Times of India|language=en|archive-date=18 August 2023|archive-url=https://web.archive.org/web/20230818135131/https://timesofindia.indiatimes.com/entertainment/hindi/music/news/covid-19-effecta-r-rahman-releases-whole-album-of-99-songs/articleshow/74744387.cms|url-status=live}}</ref><ref name=":22">{{Cite web|date=2020-03-20|title=99 Songs (Original Motion Picture Soundtrack) on Apple Music|url=https://music.apple.com/us/album/99-songs-original-motion-picture-soundtrack/1503457391|url-status=live|access-date=2021-03-26|website=[[Apple Music]]|archive-url=https://web.archive.org/web/20200320084614/https://music.apple.com/us/album/99-songs-original-motion-picture-soundtrack/1503457391 |archive-date=20 March 2020 }}</ref>
==Marketing==
The team released separate posters featuring Ehan and Edilsy in October 2017,<ref>{{Cite web|date=2017-10-20|title=AR Rahman took close to 1000 auditions to cast lead pair in upcoming musical 99 Songs
The official trailer of the film released on 10 February 2020.<ref>{{Cite web|title='99 Songs' trailer: Love, friendship, ambition and lots of music in AR Rahman's movie|url=https://scroll.in/reel/953599/99-songs-trailer-love-friendship-ambition-and-lots-of-music-in-ar-rahmans-movie|access-date=2021-03-21|website=Scroll.in|language=en-US|archive-date=9 May 2021|archive-url=https://web.archive.org/web/20210509021822/https://scroll.in/reel/953599/99-songs-trailer-love-friendship-ambition-and-lots-of-music-in-ar-rahmans-movie|url-status=live}}</ref> Rahman posted the trailer in his [[Twitter]] account stating that it is a "musical ode to all the artistes around the world".<ref>{{Cite magazine|date=February 19, 2020|title=99 Songs trailer out: AR Rahman pays a musical ode to artistes around the world |magazine=[[India Today]] |language=en |url=https://www.indiatoday.in/movies/bollywood/story/99-songs-trailer-out-ar-rahman-pays-a-musical-ode-to-artistes-around-the-world-1647947-2020-02-19 |access-date=2021-03-21 |archive-url=https://web.archive.org/web/20200220191241/https://www.indiatoday.in/movies/bollywood/story/99-songs-trailer-out-ar-rahman-pays-a-musical-ode-to-artistes-around-the-world-1647947-2020-02-19 |archive-date=20 February 2020 |url-status=live }}</ref> The trailer unanimously received applause from viewers, praising the graphics, cinematography and background score, making it as "musically and visually stunning".<ref>{{Cite web |url=https://www.cinestaan.com/articles/2020/feb/19/24581 |archive-url=https://web.archive.org/web/20200916055108/https://www.cinestaan.com/articles/2020/feb/19/24581 |url-status=live |archive-date=16 September 2020 |title=99 Songs trailer: AR Rahman's debut as writer-producer is musically and visually stunning |last=Seta |first=Keyur |website=Cinestaan|access-date=16 March 2020}}</ref><ref>{{Cite web|date=2020-02-11|title=99 Songs trailer: AR Rahman movie promises an intriguing love story|url=https://indianexpress.com/article/entertainment/bollywood/99-songs-trailer-ehan-bhat-ar-rahman-watch-video-6275257/|url-status=live|access-date=2021-03-21|website=The Indian Express|language=en|archive-url=https://web.archive.org/web/20200219125623/https://indianexpress.com/article/entertainment/bollywood/99-songs-trailer-ehan-bhat-ar-rahman-watch-video-6275257/ |archive-date=19 February 2020 }}</ref> However, the team did not confirm the final release date through its trailer.<ref>{{Cite web|date=2020-02-11|title=99 songs trailer: AR Rahman's musical drama charts an aspiring singer's journey to self discovery
Rahman and Ehan promoted the film's music concert held in Mumbai on 19 March 2021,{{Citation needed|date=November 2021}} and the second trailer of the film was unveiled during the event in Hindi, Tamil and Telugu languages.<ref>{{Cite web|date=2021-03-19|title=Watch: AR Rahman's '99 Songs' trailer celebrates the 'magic of music'|url=https://www.thenewsminute.com/article/watch-ar-rahman-s-99-songs-trailer-celebrates-magic-music-145783|url-status=live|access-date=2021-03-26|website=The News Minute|language=en|archive-url=https://web.archive.org/web/20210323173631/https://www.thenewsminute.com/article/watch-ar-rahman-s-99-songs-trailer-celebrates-magic-music-145783 |archive-date=23 March 2021 }}</ref><ref>{{Cite web|date=2021-03-23|title=99 Songs trailer: AR Rahman's movie is all about the magical, healing power of music|url=https://indianexpress.com/article/entertainment/bollywood/99-songs-trailer-ar-rahmans-movie-seems-to-be-all-about-the-magical-healing-power-of-music-7241423/|access-date=2021-03-26|website=The Indian Express|language=en|archive-date=23 March 2021|archive-url=https://web.archive.org/web/20210323105727/https://indianexpress.com/article/entertainment/bollywood/99-songs-trailer-ar-rahmans-movie-seems-to-be-all-about-the-magical-healing-power-of-music-7241423/|url-status=live}}</ref> A promotional event for the film's dubbed Tamil and Telugu versions took place in [[Chennai]] and [[Hyderabad]] on 26 March 2021.<ref>{{Cite web|date=2021-03-26|title=AR Rahman on 99 Songs: I am looking at music from perspective of a filmmaker|url=https://indianexpress.com/article/entertainment/telugu/ar-rahman-on-99-songs-i-am-looking-at-music-from-perspective-of-a-filmmaker-7245663/|access-date=2021-03-26|website=The Indian Express|language=en|archive-date=26 March 2021|archive-url=https://web.archive.org/web/20210326030916/https://indianexpress.com/article/entertainment/telugu/ar-rahman-on-99-songs-i-am-looking-at-music-from-perspective-of-a-filmmaker-7245663/|url-status=live}}</ref> The promotions for the Tamil version which held in Chennai had seen the appearances of noted film personalities which included [[S. Shankar]], [[Mani Ratnam]], [[Gautham Vasudev Menon]], [[Sivakarthikeyan]], [[S. J. Suryah]], [[Vignesh Shivan]], [[Anirudh Ravichander]], [[G. V. Prakash Kumar]] and [[Yuvan Shankar Raja]] attending the event.<ref name=":5" /><ref name=":6" />
== Release ==
Originally scheduled for a theatrical release on early 2018, there was no official confirmation revealed about the release plans until on 11 April 2019, Rahman had announced that ''99 Songs'' will be released worldwide on 21 June 2019 ([[World Music Day]]).<ref>{{Cite web|date=2019-04-11|title=99 Songs: AR Rahman to make debut as writer, producer with film, starring Lisa Ray, Manisha Koirala
[[Jio|Jio Studios]] acquired the international distribution rights of the film and planned to release in [[Hindi]], [[Tamil language|Tamil]] and [[Telugu language|Telugu]] languages.<ref>{{Cite web |url=https://timesofindia.indiatimes.com/city/chennai/beyond-mozart-of-madras-arr-to-soon-debut-as-director-producer-and-writer/articleshow/71267574.cms |title=Beyond Mozart of Madras: AR Rahman to soon debut as director, producer and writer |last=Menon |first=Priya |date=24 September 2019 |website=The Times of India |access-date=26 September 2019 |archive-date=23 October 2019 |archive-url=https://web.archive.org/web/20191023192307/https://timesofindia.indiatimes.com/city/chennai/beyond-mozart-of-madras-arr-to-soon-debut-as-director-producer-and-writer/articleshow/71267574.cms |url-status=live }}</ref> The film was further delayed due to the [[COVID-19 pandemic]], and Rahman had planned to release directly through [[Netflix]] as theatres being shut down due to the lockdown, which also failed to happen.<ref>{{Cite web|title=AR Rahman's production venture 99 Songs to have a direct OTT release on Netflix|url=https://www.firstpost.com/entertainment-view/ar-rahmans-production-venture-99-songs-to-have-a-direct-ott-release-on-netflix-36876 |access-date=2021-03-21 |website=Firstpost|language=en}}{{Dead link|date=September 2022}}</ref> On 11 March 2021, the makers had announced that the film will be scheduled for a theatrical release on 16 April 2021.<ref>{{Cite web|date=March 11, 2021|first1=Janani|last1=K.|title=AR Rahman's 99 Songs to release in theatres on April 16. New poster out|url=https://www.indiatoday.in/movies/bollywood/story/ar-rahman-s-99-songs-to-release-in-theatres-on-april-16-new-poster-out-1778154-2021-03-11|access-date=2021-03-21|website=India Today|language=en|archive-date=14 March 2021|archive-url=https://web.archive.org/web/20210314162717/https://www.indiatoday.in/movies/bollywood/story/ar-rahman-s-99-songs-to-release-in-theatres-on-april-16-new-poster-out-1778154-2021-03-11|url-status=live}}</ref><ref>{{Cite web|date=2021-03-11|title=AR Rahman's debut production 99 songs to release in theatres on 16 April
Despite, restrictions due to second wave of coronavirus, Rahman insisted to release ''99 Songs'' in theatres, as he stated that "it is a cinematic experience meant for the big screen".<ref>{{Cite web|last=Kashyap|first=Simran|date=2021-04-10|title=99 Songs movie: AR Rahman's film to release on April 16 in three languages amid Covid-19 pandemic|url=https://www.oneindia.com/india/99-songs-movie-ar-rahman-s-film-to-release-on-april-16-in-three-languages-amid-covid-19-pandemic-3243119.html|url-status=live|access-date=2021-04-30|website=One India Entertainment|language=en|archive-url=https://web.archive.org/web/20210410182047/https://www.oneindia.com/india/99-songs-movie-ar-rahman-s-film-to-release-on-april-16-in-three-languages-amid-covid-19-pandemic-3243119.html |archive-date=10 April 2021 }}</ref> The film had a fragmented release with only its dubbed Tamil and Telugu versions released theatrically on 16 April.<ref name=":7">{{Cite web|title=AR Rahman on releasing ''99 Songs'': There''s fear, but film''s success will boost industry|url=https://www.outlookindia.com/newsscroll/ar-rahman-on-releasing-99-songs-theres-fear-but-films-success-will-boost-industry/2062304|url-status=live|access-date=2021-04-30|website=Outlook India|archive-url=https://web.archive.org/web/20210430153256/https://www.outlookindia.com/newsscroll/ar-rahman-on-releasing-99-songs-theres-fear-but-films-success-will-boost-industry/2062304 |archive-date=30 April 2021 }}</ref> The original Hindi version had a fragmented release, as theatres in [[Mumbai]] and [[Delhi]] were shut in order to curb coronavirus pandemic.<ref name=":7" /> The special premiere of the Tamil version was held at [[Sathyam cinemas|Sathyam Cinemas]] in [[Chennai]], which saw the attendance of [[Keerthy Suresh]], [[Vijay Sethupathi]], [[Gautham Vasudev Menon]] and [[Silambarasan]].<ref>{{Cite web|title=Keerthy Suresh, Vijay Sethupathi, AR Rahman & others grace red carpet premiere of 99 Songs|url=https://www.pinkvilla.com/entertainment/south/keerthy-suresh-vijay-sethupathi-ar-rahman-others-grace-red-carpet-premiere-99-songs-700762|access-date=2021-04-30|website=PINKVILLA|language=en|archive-date=30 April 2021|archive-url=https://web.archive.org/web/20210430153256/https://www.pinkvilla.com/entertainment/south/keerthy-suresh-vijay-sethupathi-ar-rahman-others-grace-red-carpet-premiere-99-songs-700762|url-status=dead}}</ref> Many celebrities such as [[Dhanush]] and [[Rajinikanth]] amongst others in the film fraternity praised the film.<ref>{{Cite web|title=99 Songs: Film receives positive review as celebs pour wishes for AR Rahman movie|url=https://www.zoomtventertainment.com/tamil-cinema/article/99-songs-film-receives-positive-review-as-celebs-pour-wishes-for-ar-rahman-movie/745838|access-date=2021-04-30|website=www.zoomtventertainment.com|language=en|archive-date=30 April 2021|archive-url=https://web.archive.org/web/20210430153258/https://www.zoomtventertainment.com/tamil-cinema/article/99-songs-film-receives-positive-review-as-celebs-pour-wishes-for-ar-rahman-movie/745838|url-status=live}}</ref>
== Reception ==
M. Suganth, editor-in-chief of ''[[The Times of India]]'' gave three out of five stars saying "even though the final portions, like the beginning, feel rushed, Rahman's entrancing music and the spectacular visuals keep us glued till the end".<ref>{{Citation|title=99 Songs Movie Review: 99 Songs is a visual spectacle about the power of music|url=https://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/99-songs/movie-review/82100042.cms|access-date=2021-05-08|archive-date=10 May 2021|archive-url=https://web.archive.org/web/20210510152506/https://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/99-songs/movie-review/82100042.cms|url-status=live}}</ref> Similarly, Ronak Kotecha writing for the same entertainment website had stated " '99 Songs' has all the elements of an emotional love story with music at its core. With better songs and more conviction in its execution, this one had all the potential to become a chart-topper."<ref>{{Citation|title=99 Songs Movie Review: An inconsistent ode to music and love|url=https://timesofindia.indiatimes.com/entertainment/hindi/movie-reviews/99-songs/movie-review/82127874.cms|access-date=2021-05-08|archive-date=8 May 2021|archive-url=https://web.archive.org/web/20210508105056/https://timesofindia.indiatimes.com/entertainment/hindi/movie-reviews/99-songs/movie-review/82127874.cms|url-status=live}}</ref> Avinash Ramachandran of ''[[The New Indian Express]]'' wrote "With raw performers with a lot of talent, a stellar support cast, and Rahman’s brilliant music, 99 Songs could have been the Rockstar of our times. But courtesy a few missteps, it falls into that special category of Rahman films that we often see crop up on social media — films that don’t quite do justice to Rahman’s music."<ref>{{Cite web|title='99 songs' movie review: This musical misses a lot of notes|url=https://www.newindianexpress.com/entertainment/review/2021/apr/17/99-songs-movie-review-this-musicalmisses-a-lot-of-notes-2290884.html|access-date=2021-05-08|website=The New Indian Express|archive-date=24 April 2021|archive-url=https://web.archive.org/web/20210424080656/https://www.newindianexpress.com/entertainment/review/2021/apr/17/99-songs-movie-review-this-musicalmisses-a-lot-of-notes-2290884.html|url-status=live}}</ref>
''Behindwoods'' gave 2.75 out of five and gave a verdict "Innovations to a pre-existing template and AR Rahman's out of the world music makes '99 Songs' a worthy watch".<ref>{{Cite web|date=2021-04-16|title=99 Songs (aka) Ninety Nine Songs review|url=https://www.behindwoods.com/tamil-movies/99-songs/99-songs-review.html|access-date=2021-05-08|website=Behindwoods|archive-date=8 May 2021|archive-url=https://web.archive.org/web/20210508105057/https://www.behindwoods.com/tamil-movies/99-songs/99-songs-review.html|url-status=live}}</ref> Pradeep Kumar of ''[[The Hindu]]'' stated "Rahman's debut effort as a writer falls way short of being an engaging film".<ref>{{Cite news|last=Kumar|first=Pradeep|date=2021-04-16|title='99 Songs' movie review: Composer AR Rahman, and not the writer, is who we need more of|language=en-IN|work=The Hindu|url=https://www.thehindu.com/entertainment/reviews/99-songs-movie-review-composer-ar-rahman-and-not-the-writer-is-who-we-need-more-of/article34335655.ece|access-date=2021-05-08|issn=0971-751X|archive-date=8 May 2021|archive-url=https://web.archive.org/web/20210508105056/https://www.thehindu.com/entertainment/reviews/99-songs-movie-review-composer-ar-rahman-and-not-the-writer-is-who-we-need-more-of/article34335655.ece|url-status=live}}</ref> [[Baradwaj Rangan]] of ''[[Film Companion South]]'' wrote "The film is about music and its power to heal the world, to consume a person in a way they can’t really explain."<ref>{{Cite web|last=Rangan|first=Baradwaj|date=2021-04-16|title=99 Songs Is An Experimental Film And A Deep Dive Into AR Rahman's Mind|url=https://www.filmcompanion.in/reviews/tamil-review/99-songs-tamil-movie-review-ar-rahman-an-experimental-film-a-deep-dive-into-ar-rahman-mind-ehan-bhat-manisha-koirala-lisa-ray/|access-date=2021-05-08|website=Film Companion|language=en-US|archive-date=8 May 2021|archive-url=https://web.archive.org/web/20210508105058/https://www.filmcompanion.in/reviews/tamil-review/99-songs-tamil-movie-review-ar-rahman-an-experimental-film-a-deep-dive-into-ar-rahman-mind-ehan-bhat-manisha-koirala-lisa-ray/|url-status=live}}</ref> Nandini Ramanath of ''[[Scroll.in]]'' wrote "Despite an impressive performance by lead actor Ehan Bhat and several soulful tunes, ''99 Songs'' is that rare beast – an uninvolving saga about the joys and healing power of music."<ref>{{Cite web|last=Ramnath|first=Nandini|title='99 Songs' movie review: The math doesn't add up in saga of a tortured artist|url=https://scroll.in/reel/992397/99-songs-movie-review-the-math-doesnt-add-up-in-saga-of-a-tortured-artist|access-date=2021-05-08|website=Scroll.in|language=en-US|archive-date=8 May 2021|archive-url=https://web.archive.org/web/20210508105058/https://scroll.in/reel/992397/99-songs-movie-review-the-math-doesnt-add-up-in-saga-of-a-tortured-artist|url-status=live}}</ref>
[[Saibal Chatterjee]] of ''[[NDTV]]'' gave two-and-a-half out of five saying "''99 Songs'' is a visual and musical treat infused with a sense of poise and repose. But its surface gloss cannot conceal the fact that it delivers far less than it promises."<ref>{{Cite web|title=99 Songs Review: AR Rahman's Film Is A Visual And Musical Treat|url=https://www.ndtv.com/entertainment/99-songs-review-ar-rahmans-film-is-a-visual-and-musical-treat-2-5-stars-2414877|access-date=2021-05-08|website=NDTV.com|archive-date=8 May 2021|archive-url=https://web.archive.org/web/20210508105057/https://www.ndtv.com/entertainment/99-songs-review-ar-rahmans-film-is-a-visual-and-musical-treat-2-5-stars-2414877|url-status=live}}</ref> Udita Jhunjhunwala of ''
== Notes ==
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