Quiksilver: Difference between revisions

{{Use dmy dates|date=MarchJuly 20132022}}

| key_people = Dave Tanner <small>(CEO)</small><ref name="Connelly">{{cite news |last1=Connelly |first1=Laylan |title=New leadership announced for Quiksilver and Boardriders after CEO lost at sea |url=https://www.ocregister.com/2018/02/06/new-leadership-announced-for-quiksilver-and-boardriders-after-ceo-lost-at-sea/ |access-date=11 March 2019 |work=OC Register |date=February 6, February 2018}}</ref>

| location_country = [[United States|USAU.S.]]

| revenue = {{profit}} [[US$]]1.81 billion (2013) <ref name="ir.quiksilver.com">{{cite web |url=http://ir.quiksilver.com/phoenix.zhtml?c=110264&p=irol-reportsannual |archive-url=https://archive.istoday/20140828040016/http://ir.quiksilver.com/phoenix.zhtml?c=110264&p=irol-reportsannual |url-status=dead |archive-date=2014-08-28 |title=Annual Reports / Investor Relations / Quiksilver Inc / Quiksilver - Quiksilver Inc |publisher=Ir.quiksilver.com |access-date=2016-02-21 }}</ref>

| net_income = {{profit}} US$82.3 million (2013) <ref name="ir.quiksilver.com"/>

| parent = Boardriders,[[Authentic Inc.Brands Group]]

'''Quiksilver''' is aan American [[brand]] of [[Surf culture|surf-inspired]] [[clothing|apparel]] and accessories that was founded in 1969 in [[Torquay, Victoria|Torquay]], [[Australia]], but is now based in [[Huntington Beach, California]]. It is one of the world's largest brands of [[surfwear]] and [[boardsport]]-related equipment.<ref>{{cite web |url=http://www.companiesandmarkets.com/MarketInsight/Leisure/Global-Boardsports-Market/NI5631 |title=Global Boardsports Market |publisher=Companiesandmarkets.com |access-date=2016-02-21 |url-status=dead |archive-url=https://web.archive.org/web/20160304185510/http://www.companiesandmarkets.com/MarketInsight/Leisure/Global-Boardsports-Market/NI5631 |archive-date=4 March 2016 |df=dmy-all }}</ref> The parent company changed its name in March 2017 from Quiksilver, Inc. to "Boardriders, Inc.", and is the owner of the brands Quiksilver, Roxy and [[DC Shoes]].<ref>[https://www.businesswire.com/news/home/20170308005984/en/Quiksilver-Renamed-Boardriders Quiksilver, Inc. renamed Boardriders, Inc.]</ref> In 2018, Boardriders acquired [[Billabong (clothing)|Billabong International Limited]], gaining the Billabong, [[Element Skateboards|Element]], [[Von Zipper]], [[RVCA]] and XCEL brands. [[Authentic Brands Group]] bought Boardriders and its associated brands and intellectual property in 2023.<ref>[https://wwd.com/business-news/financial/authentic-liberated-partner-quiksilver-billabong-roxy-rvca-1235841112/ Authentic Taps Liberated for Quiksilver, Billabong, RVCA and More] ''Women's Wear Daily'', EVAN CLARK, SEPTEMBER 27, 2023</ref>

Quiksilver manufactures and sells a wide range of products that include [[sportswear]] ([[swimsuit]]s), [[clothing]] ([[tT-shirt]]s, [[polo shirt]]s, [[flannel]]s, [[jacket]]s, [[hoodie]]s, [[pants]], [[shorts]]), [[footwear]] ([[sneakers]], [[sandal]]s), and accessories ([[hat]]s, [[backpack]]s, and [[wallet]]s). -The company also produces a line of apparel for young women, under the Roxy brand. Another line of apparel for women is sold under the brand Quiksilver Women.

Quiksilver purchased [[Skis Rossignol]] for $560 million in 2005, but sold Rossignol on 12 November 2008 for $37.5 million (30 million euros) in cash and a $12.5 million note (10 million euro).<ref>{{cite news |url=http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=AP&date=20081113&id=9376970 |title=Quiksilver closes on sale of Rossignol ski unit |access-date=2008-11-13 |agency=Associated Press |date=13 November 2008 |work=MSN Money |url-status=dead |archive-url=https://web.archive.org/web/20070308085958/http://news.moneycentral.msn.com/provider/providerarticle.aspx?Feed=AP |archive-date=8 March 2007 |df=dmy-all }}</ref> Quiksilver owned golf-equipment maker [[Cleveland Golf]] up until 31 October 2007, when it sold the company to a Japanese sporting -goods company.<ref>{{cite web |url=http://biz.yahoo.com/ap/071031/quiksilver_cleveland_golf_sale.html?.v=1 |title=Quiksilver Sells Cleveland Golf Unit|access-date=2007-11-30 |date=31 October 2007 }}</ref>

As of 2013, Quiksilver operated 834<ref>{{cite journal|last=Hamanaka|first=Kari|title=Quiksilver Comeback: New Stores Planned|journal=[[Orange County Business Journal]]|date=13 June 2011|volume=34|issue=24|page=65}} Of these 834 stores, 540 are owned by the company and the rest operate under licensing agreements.</ref> stand-alone stores in major cities across Australia, New Zealand, and the Pacific, [[Europe]], [[North America|North]] and [[South America]], [[Asia]], and [[Africa]]. At that time, there werethe two types of Quiksilver-operated stores, were known as either "Boardriders Club" or "Factory" stores. Their products were also sold in many other outlets across the world, such as [[PacSun]], the Fells Point Surf Company, and the [[Ron Jon Surf Shop]]. With PacSun's decline in retail prominence, Quiksilver and other brands suffered diminished sales. In addition, the company operated a number of separate [[Roxy (clothing)|Roxy]] and Quiksilver Youth stores.

As of 2013, the company hadsuffered losta financial financiallyslump for six years and initiated a turnaround plan in an attempt to resolve this.<ref>{{cite web|last=Pfeifer |first=Stuart |url=http://articles.latimes.com/2013/jun/17/business/la-fi-stock-spotlight-quiksilver-20130617 |title=Quiksilver is riding a wave of red ink |work=[[Los Angeles Times|LA Times]] |date=2013-06-17 |access-date=2016-02-21}}</ref> In September 2015, the company filed for [[Chapter 11, Title 11, United States Code|Chapter 11 bankruptcy]].<ref name=pacer-chap-11>{{cite web |title=Quicksilver Chapter 11 Petition |url=https://www.pacermonitor.com/view/4ROQ35I/Quiksilver_Inc__debke-15-11880__0001.0.pdf |website=PacerMonitor |publisher=PacerMonitor |access-date=9 May 2016 |format=pdf}}</ref><ref name=bbc-chap-11>{{cite webnews |url=https://www.bbc.co.uk/news/business-34194480 |title=Quiksilver files for Chapter 11 bankruptcy in the US |publisherwork=Bbc.co.ukBBC News |date=9 September 2015 |access-date=2016-02-21}}</ref>

Co-founder and CEO of Quiksilver Bob McKnight stepped down as CEO on 11 January 2013. He then acted as Executiveexecutive Chairmanchairman, until retiring in October 2014.<ref>{{cite web |url=http://business.transworld.net/news/quiksilver-executive-chairman-bob-mcknight-to-retire/#JAECP58yCEQ6M7dm.97 |title=Quiksilver Executive Chairman Bob McKnight To Retire; Pierre Agnes Appointed President &#124; Transworld Business |publisher=Business.transworld.net |access-date=2016-02-21 |archive-url=https://web.archive.org/web/20160223210244/http://business.transworld.net/news/quiksilver-executive-chairman-bob-mcknight-to-retire/#JAECP58yCEQ6M7dm.97 |archive-date=23 February 2016 |url-status=dead }}</ref> [[Andy Mooney]], who was formerly chairman of [[Disney Consumer Products]], served as CEO from 2013 to 2015.<ref>{{cite news|last=Connelly|first=Laylan|title=Quiksilver co-founder and longtime CEO steps down|url=http://www.ocregister.com/articles/mcknight-382426-quiksilver-company.html|access-date=3 January 2013|newspaper=The Orange County Register|date=3 January 2013}}</ref>

Mooney stepped down as the CEO of Quiksilver and was replaced in March 2015 by longtime Quiksilver employee Pierre Agnes to restructure the brand.<ref>{{cite news|last=Beilfuss|first=Lisa|title=Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive |url=https://www.wsj.com/articles/quiksilver-ousts-ceo-installs-27-year-company-veteran-as-chief-executive-1427462961 |access-date=27 March 27, 2015|newspaper=[[The Wall Street Journal]]|date=27 March 27, 2015}}</ref> In 2015, Pierre Agnes was promoted from president to CEO.

Quiksilver emerged from bankruptcy in early 2016, and the company once again became privately held, with [[Oaktree Capital Management]] as the majority shareholder.<ref name=":0">{{Cite web |url=http://www.ocregister.com/articles/company-703761-quiksilver-tanner.html |title=Quiksilver, free from bankruptcy, talks booze and boardshorts |last=Connelly |first=Laylan |work=The Orange County Register |date=11 February 2016 |language=en-US |access-date=2016-05-20}}</ref> By the end of 2016, their retail presence had significantly diminished after restructuring by Oaktree.

The company's name was changed in March 2017 to Boardriders, Inc., and it is the owner of the Quiksilver, Roxy, and [[DC Shoes]] brands. Boardriders purchased [[Billabong (clothing)|Billabong International Limited]] in 2018.<ref>{{cite news|last1=Masunaga|first1=Samantha|title=Huntington Beach-based Boardriders acquires Billabong|url=httphttps://betawww.latimes.com/business/la-fi-boardriders-billabong-20180104-story.html|access-date=8 January 2018|newspaper=Los Angeles Times|date=4 January 4, 2018}}</ref>

On 30 January 2018, the global CEO of Boardriders, Pierre Agnes, was declared missing after his sailboatpowerboat washed ashore without him near [[Biarritz]], France, after he radioed in to delay his return in thick [[fog]] conditions.<ref>{{cite news |url=https://www.independent.co.uk/news/world/europe/pierre-agnes-quicksilver-ceo-missing-sea-boat-france-beach-wash-up-search-biarritz-a8186781.html|archive-url=https://archive.today/20220704130818/https://www.independent.co.uk/news/world/europe/pierre-agnes-quicksilver-ceo-missing-sea-boat-france-beach-wash-up-search-biarritz-a8186781.html|url-status=dead|archive-date=2022-07-04|title=Pierre Agnes: Mystery surrounds Quiksilver CEO's disappearance at sea after empty boat washes up on French beach |first1=Tom |last1=Embury-Denis |access-date=2022-07-04 |work=The Independent}}</ref> A search operation by air and sea was launched the same day.<ref>{{Cite news|url=https://www.ocregister.com/2018/01/30/boardrider-ceo-pierre-agnes-lost-at-sea-rescuers-scour-ocean-off-france-after-boat-washes-ashore/|title=Boardriders and Quiksilver CEO Pierre Agnes lost at sea, rescuers scour ocean off France after boat washes ashore|date=2018-01-30|work=Orange County Register|access-date=2018-06-03|language=en-US}}</ref><ref>{{cite news|last1=Hanbury|first1=Mary|title=Quiksilver's CEO has mysteriously disappeared off the coast of France|url=http://www.businessinsider.com/quiksilver-ceo-disappears-in-france-2018-1|access-date=30 January 2018|work=Business Insider|date=30 January 30, 2018}}</ref> The search was called off a few days later, as he was declared lost at sea and presumed dead. Dave Tanner, the company's former chief turnaround officer, became CEO on 6 February 2018.<ref name=Connelly/><ref>{{cite news |last1=Connelly |first1=Laylan |title=Quiksilver CEO Pierre Agnes remembered at Huntington Beach paddle-out |url=https://www.ocregister.com/2018/03/16/quiksilver-ceo-pierre-agnes-remembered-at-huntington-beach-paddle-out/ |access-date=11 March 2019 |work=OC Register |date=16 March 16, 2018}}</ref>

Boardriders, Inc. currently owns the followingthese brands: Quiksilver, Roxy, [[DC Shoes]], [[Billabong (clothing)|Billabong]], [[Element Skateboards|Element]], [[Von Zipper]], [[RVCA]], and XCEL.

In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand was shuttered after the 1991 surf industry crash, but revived by Bob McKnight and Danny Kwock in 1992, signing Lisa Andersen in 1993.<ref name=":1">{{Cite web|title=About Us|url=https://www.roxy.com/customer-service-corporate-information-about-us.html|access-date=2020-12-15|website=roxy.com|language=en}}</ref> It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely [[Roxy Music]] and [[The Roxy (Covent Garden)|The Roxy]] respectively), and is also the name of the daughters of both CEO Bob McKnight and founder Alan Green.<ref>{{cite web|url=http://www.allbusiness.com/north-america/united-states-california-metro-areas/1122595-1.html|title=Image makers|last=Bellantonio|first=Jennifer|date=16 September 2002 |work=Orange County Business Journal|access-date=6 December 2009}}</ref><ref>{{cite journal|last=Calhoun|first=Carina|title=Q&A|journal=Orange County Business Journal|date=12 July 2010|volume=33|issue=28|page=7}}</ref> About 30% of Quiksilver's sales come from the Roxy line.<ref name="0cbj20100816">{{cite journal|last=Gomez|first=Alicia|title=Beyond Roxy: Quiksilver Does Junior Line|journal=Orange County Business Journal|date=16 August 2010|volume=33|issue=33|pages=3, 31}}</ref>

Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women.{{citation<ref needed|datename=November":1" 2016}}/> In addition to apparel, it now also produces accessories, [[homeware]]s, hard goods (snow and surf), [[wetsuit]]s, footwear, books and perfumesbooks. It has sub-brands for its children's ranges, Roxy Girl and Teenie Wahine.

In the spring of 2013, the "[[DVF]] loves Roxy" collection was released as a one-time limited -edition collaboration line of swim and beach wear as well as accessories.<ref>{{cite web|url=http://business.transworld.net/124652/news/roxy-celebrates-launch-of-dvf-loves-roxy-collection/|author=Bradstreet, Kailee|title=Roxy Celebrates Launch Of ‘DVF'DVF Loves Roxy’Roxy' Collection|date=11 March 2013|access-date=21 March 2013|archive-url=https://web.archive.org/web/20130314010353/http://business.transworld.net/124652/news/roxy-celebrates-launch-of-dvf-loves-roxy-collection/|archive-date=14 March 2013|url-status=dead}}</ref>

The Quiksilver brand's logo, designed in 1973 by founders Alan Green and John Law,<ref>{{cite web |url=http://www.quiksilver.com.au/about-us/ |title=Quiksilver - About Us |access-date=2011-12-29 |year=2011 |publisher=Quiksilver}}</ref> was inspired by Japanese painter [[Hokusai]]'s woodcut, ''[[The Great Wave off Kanagawa]]''.<ref>{{cite web |url=http://www.lexpress.fr/informations/surf-la-planche-a-billets_638908.html |title=Surf La planche à billet |access-date=2009-09-06 |author=(In French) [[L'Express (France)|L'Express]] |date=13 July 2000 }}</ref> It depicts a large wave with a mountain on a red background. The Roxy's heart-shaped logo consistswas ofcreated twoby copiesduplicating ofand reflecting the Quiksilver logo, oneand reflected,rotating formingboth copies at a heart45-degree angle.

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* [https://www.roxy.com Official website (Roxy)]