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{{Short description|Brand of surf-inspired apparel and accessories}}
{{Other uses|Quicksilver (disambiguation){{!}}Quicksilver}}
{{For|the chemical element also known as quicksilver|mercury (element)}}
{{Use dmy dates|date=
{{Infobox company
| name = Quiksilver
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| founders = Alan Green and John Law
| area_served = Worldwide
| key_people = Dave Tanner <small>(CEO)</small><ref name="Connelly">{{cite news |last1=Connelly |first1=Laylan |title=New leadership announced for Quiksilver and Boardriders after CEO lost at sea |url=https://www.ocregister.com/2018/02/06/new-leadership-announced-for-quiksilver-and-boardriders-after-ceo-lost-at-sea/ |access-date=11 March 2019 |work=OC Register |date=
| industry = [[Sports equipment]]
| foundation = {{start date and age|1969}} in [[Torquay, Victoria|Torquay]], [[Australia]]
| location_city = [[Huntington Beach, California|Huntington Beach]]
| location_country = [[United States|
| genre =
| services =
| revenue = {{profit}} [[US$]]1.81 billion (2013)
| operating_income =
| net_income = {{profit}} US$82.3 million (2013)
| assets =
| equity =
| num_employees = 5,700
| parent =
| divisions =
| subsid =
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}}
'''Quiksilver''' is
Quiksilver manufactures and sells a wide range of products that include [[sportswear]] ([[swimsuit]]s), [[clothing]] ([[
==Recent corporate history==
Quiksilver purchased [[Skis Rossignol]] for $560 million in 2005, but sold Rossignol on 12 November 2008 for $37.5 million (30 million euros) in cash and a $12.5 million note (10 million euro).<ref>{{cite news |url=http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=AP&date=20081113&id=9376970 |title=Quiksilver closes on sale of Rossignol ski unit |access-date=2008-11-13 |agency=Associated Press |date=13 November 2008 |work=MSN Money |url-status=dead |archive-url=https://web.archive.org/web/20070308085958/http://news.moneycentral.msn.com/provider/providerarticle.aspx?Feed=AP |archive-date=8 March 2007
In 2009, [[Moody's]] included Quiksilver on its Bottom Rung list of companies most likely to default on its debt.<ref>{{cite news | last = McCracken | first = Jeffrey | title = Moody's Aims to Be Ahead on Defaults | work = [[The Wall Street Journal]] | page = C1 | date = 10 March 2009 }}</ref>
As of 2013, Quiksilver operated 834<ref>{{cite journal|last=Hamanaka|first=Kari|title=Quiksilver Comeback: New Stores Planned|journal=[[Orange County Business Journal]]|date=13 June 2011|volume=34|issue=24|page=65}} Of these 834 stores, 540 are owned by the company and the rest operate under licensing agreements.</ref> stand-alone stores in major cities across Australia, New Zealand, and the Pacific,
As of 2013, the company
Co-founder
Mooney stepped down as the CEO of Quiksilver and was replaced in March 2015 by longtime Quiksilver employee Pierre Agnes to restructure the brand.<ref>{{cite news|last=Beilfuss|first=Lisa|title=Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive |url=https://www.wsj.com/articles/quiksilver-ousts-ceo-installs-27-year-company-veteran-as-chief-executive-1427462961 |access-date=27 March
Quiksilver emerged from bankruptcy in early 2016, and the company once again became privately held, with
The company's name was changed in March 2017 to Boardriders, Inc., and it is the owner of the Quiksilver, Roxy, and
On 30 January 2018, the global CEO of Boardriders, Pierre Agnes, was declared missing after his
Boardriders, Inc. currently owns
In April 2023, [[Authentic Brands Group]] made a binding offer to acquire Boardriders, Inc. for US$1.25 billion.<ref>{{Cite web |last=LaFrenz |first=Carrie |date=2023-04-03 |title=Big names back US group buying Billabong and Quiksilver parent |url=https://www.afr.com/companies/retail/billabong-quiksilver-parent-to-be-sold-to-group-with-star-backers-20230403-p5cxl4 |access-date=2023-04-04 |website=Australian Financial Review |language=en}}</ref>
==Roxy==
In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand was shuttered after the 1991 surf industry crash, but revived by Bob McKnight and Danny Kwock in 1992, signing Lisa Andersen in 1993.<ref name=":1">{{Cite web|title=About Us|url=https://www.roxy.com/customer-service-corporate-information-about-us.html|access-date=2020-12-15|website=roxy.com|language=en}}</ref> It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely [[Roxy Music]] and [[The Roxy (Covent Garden)|The Roxy]] respectively), and is also the name of the daughters of both CEO Bob McKnight and founder Alan Green.<ref>{{cite web|url=http://www.allbusiness.com/north-america/united-states-california-metro-areas/1122595-1.html|title=Image makers|last=Bellantonio|first=Jennifer|date=16 September 2002 |work=Orange County Business Journal|access-date=6 December 2009}}</ref><ref>{{cite journal|last=Calhoun|first=Carina|title=Q&A|journal=Orange County Business Journal|date=12 July 2010|volume=33|issue=28|page=7}}</ref>
Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women.
In the spring of 2013, the "[[DVF]] loves Roxy" collection was released as a one-time limited
== Brand image ==
The Quiksilver brand's logo, designed in 1973 by founders Alan Green and John Law,<ref>{{cite web |url=http://www.quiksilver.com.au/about-us/ |title=Quiksilver - About Us |access-date=2011-12-29 |year=2011 |publisher=Quiksilver}}</ref> was inspired by Japanese painter [[Hokusai]]'s woodcut, ''[[The Great Wave off Kanagawa]]''.<ref>{{cite web |url=http://www.lexpress.fr/informations/surf-la-planche-a-billets_638908.html |title=Surf La planche à billet |access-date=2009-09-06 |author=(In French) [[L'Express (France)|L'Express]] |date=13 July 2000 }}</ref> It depicts a large wave with a mountain on a red background.
== Controversy ==
In 2023, a news article from Beach Grit [https://beachgrit.com/2024/02/fake-surf-brand-quiksilver-accused-of-ruthlessly-stealing-designs-from-lil-core-boardshort-co/] reported that Quiksilver directly copied a design from a small company, Ola Canvas, and their Blackball boardshorts. Quiksilver posted the design on their Instagram account on February 14, 2023 and Ola Canvas posted a response five days later.
==See also==
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==References==
{{Reflist
==External links==
{{
* {{Official website}}
* [https://www.boardriders.com/ Boardriders] (parent corporation)
* [https://www.roxy.com Official website (Roxy)]
{{Running shoe brands}}
{{Authority control}}
[[Category:Clothing brands of Australia]]
[[Category:Surfwear brands]]
[[Category:Swimwear manufacturers]]
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