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{{Other uses|Quicksilver (disambiguation){{!}}Quicksilver}}
{{For|the chemical element also known as quicksilver|mercury (element)}}
{{Use dmy dates|date=
{{Infobox company
| name = Quiksilver
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| founders = Alan Green and John Law
| area_served = Worldwide
| key_people = Dave Tanner <small>(CEO)</small><ref name="Connelly">{{cite news |last1=Connelly |first1=Laylan |title=New leadership announced for Quiksilver and Boardriders after CEO lost at sea |url=https://www.ocregister.com/2018/02/06/new-leadership-announced-for-quiksilver-and-boardriders-after-ceo-lost-at-sea/ |access-date=11 March 2019 |work=OC Register |date=
| industry = [[Sports equipment]]
| foundation = {{start date and age|1969}} in [[Torquay, Victoria|Torquay]], [[Australia]]
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| genre =
| services =
| revenue = {{profit}} [[US$]]1.81 billion (2013)
| operating_income =
| net_income = {{profit}} US$82.3 million (2013)
| assets =
| equity =
| num_employees = 5,700
| parent =
| divisions =
| subsid =
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}}
'''Quiksilver''' is
Quiksilver manufactures and sells a wide range of products that include [[sportswear]] ([[swimsuit]]s), [[clothing]] ([[T-shirt]]s, [[polo shirt]]s, [[flannel]]s, [[jacket]]s, [[hoodie]]s, [[pants]], [[shorts]]), [[footwear]] ([[sneakers]], [[sandal]]s), and accessories ([[hat]]s, [[backpack]]s, and [[wallet]]s). The company also produces a line of apparel for young women, under the Roxy brand. Another line of apparel for women is sold under the brand Quiksilver Women.
==Recent corporate history==
Quiksilver purchased [[Skis Rossignol]] for $560 million in 2005, but sold Rossignol on 12 November 2008 for $37.5 million (30 million euros) in cash and a $12.5 million note (10 million euro).<ref>{{cite news |url=http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=AP&date=20081113&id=9376970 |title=Quiksilver closes on sale of Rossignol ski unit |access-date=2008-11-13 |agency=Associated Press |date=13 November 2008 |work=MSN Money |url-status=dead |archive-url=https://web.archive.org/web/20070308085958/http://news.moneycentral.msn.com/provider/providerarticle.aspx?Feed=AP |archive-date=8 March 2007
In 2009, [[Moody's]] included Quiksilver on its Bottom Rung list of companies most likely to default on its debt.<ref>{{cite news | last = McCracken | first = Jeffrey | title = Moody's Aims to Be Ahead on Defaults | work = [[The Wall Street Journal]] | page = C1 | date = 10 March 2009 }}</ref>
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As of 2013, Quiksilver operated 834<ref>{{cite journal|last=Hamanaka|first=Kari|title=Quiksilver Comeback: New Stores Planned|journal=[[Orange County Business Journal]]|date=13 June 2011|volume=34|issue=24|page=65}} Of these 834 stores, 540 are owned by the company and the rest operate under licensing agreements.</ref> stand-alone stores in major cities across Australia, New Zealand, and the Pacific, Europe, North and South America, Asia, and Africa]. At that time, the two types of Quiksilver-operated stores were known as either "Boardriders Club" or "Factory" stores. Their products were also sold in many other outlets across the world, such as [[PacSun]], the Fells Point Surf Company, and the [[Ron Jon Surf Shop]]. With PacSun's decline in retail prominence, Quiksilver and other brands suffered diminished sales. In addition, the company operated a number of separate [[Roxy (clothing)|Roxy]] and Quiksilver Youth stores.
As of 2013, the company suffered a financial slump for six years and initiated a turnaround plan in an attempt to resolve this.<ref>{{cite web|last=Pfeifer |first=Stuart |url=http://articles.latimes.com/2013/jun/17/business/la-fi-stock-spotlight-quiksilver-20130617 |title=Quiksilver is riding a wave of red ink |work=[[Los Angeles
Co-founder of Quiksilver Bob McKnight stepped down as CEO on 11 January 2013. He then acted as executive chairman, until retiring in October 2014.<ref>{{cite web |url=http://business.transworld.net/news/quiksilver-executive-chairman-bob-mcknight-to-retire/#JAECP58yCEQ6M7dm.97 |title=Quiksilver Executive Chairman Bob McKnight To Retire; Pierre Agnes Appointed President | Transworld Business |publisher=Business.transworld.net |access-date=2016-02-21 |archive-url=https://web.archive.org/web/20160223210244/http://business.transworld.net/news/quiksilver-executive-chairman-bob-mcknight-to-retire/#JAECP58yCEQ6M7dm.97 |archive-date=23 February 2016 |url-status=dead }}</ref> [[Andy Mooney]], who was formerly chairman of [[Disney Consumer Products]], served as CEO from 2013 to 2015.<ref>{{cite news|last=Connelly|first=Laylan|title=Quiksilver co-founder and longtime CEO steps down|url=http://www.ocregister.com/articles/mcknight-382426-quiksilver-company.html|access-date=3 January 2013|newspaper=The Orange County Register|date=3 January 2013}}</ref>
Mooney stepped down as the CEO of Quiksilver and was replaced in March 2015 by longtime Quiksilver employee Pierre Agnes to restructure the brand.<ref>{{cite news|last=Beilfuss|first=Lisa|title=Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive |url=https://www.wsj.com/articles/quiksilver-ousts-ceo-installs-27-year-company-veteran-as-chief-executive-1427462961 |access-date=
Quiksilver emerged from bankruptcy in early 2016, and the company once again became privately held, with Oaktree Capital Management as the majority shareholder.<ref name=":0">{{Cite web |url=http://www.ocregister.com/articles/company-703761-quiksilver-tanner.html |title=Quiksilver, free from bankruptcy, talks booze and boardshorts |last=Connelly |first=Laylan |work=The Orange County Register |date=11 February 2016 |language=en-US |access-date=2016-05-20}}</ref> By the end of 2016, their retail presence had significantly diminished after restructuring by Oaktree.
The company's name was changed in March 2017 to Boardriders, Inc., and it is the owner of the Quiksilver, Roxy, and DC Shoes brands. Boardriders purchased [[Billabong (clothing)|Billabong International Limited]] in 2018.<ref>{{cite news|last1=Masunaga|first1=Samantha|title=Huntington Beach-based Boardriders acquires Billabong|url=
On 30 January 2018, the global CEO of Boardriders, Pierre Agnes, was declared missing after his powerboat washed ashore without him near [[Biarritz]], France, after he radioed in to delay his return in thick fog conditions.<ref>{{cite news |url=https://www.independent.co.uk/news/world/europe/pierre-agnes-quicksilver-ceo-missing-sea-boat-france-beach-wash-up-search-biarritz-a8186781.html|archive-url=https://archive.
Boardriders, Inc. currently owns these brands: Quiksilver, Roxy, [[DC Shoes]], [[Billabong (clothing)|Billabong]], [[Element Skateboards|Element]],
In April 2023, [[Authentic Brands Group]] made a binding offer to acquire Boardriders, Inc. for US$1.25 billion.<ref>{{Cite web |last=LaFrenz |first=Carrie |date=2023-04-03 |title=Big names back US group buying Billabong and Quiksilver parent |url=https://www.afr.com/companies/retail/billabong-quiksilver-parent-to-be-sold-to-group-with-star-backers-20230403-p5cxl4 |access-date=2023-04-04 |website=Australian Financial Review |language=en}}</ref>
==Roxy==
In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand was shuttered after the 1991 surf industry crash, but revived by Bob McKnight and Danny Kwock in 1992, signing Lisa Andersen in 1993.<ref name=":1">{{Cite web|title=About Us|url=https://www.roxy.com/customer-service-corporate-information-about-us.html|access-date=2020-12-15|website=
Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women.<ref name=":1" /> In addition to apparel, it now also produces accessories, [[homeware]]s, hard goods (snow and surf), [[wetsuit]]s, footwear, and books. It has sub-brands for its children's ranges, Roxy Girl and Teenie Wahine.
In the spring of 2013, the "[[DVF]] loves Roxy" collection was released as a one-time limited-edition collaboration line of swim and beach wear as well as accessories.<ref>{{cite web|url=http://business.transworld.net/124652/news/roxy-celebrates-launch-of-dvf-loves-roxy-collection/|author=Bradstreet, Kailee|title=Roxy Celebrates Launch Of
== Brand image ==
The Quiksilver brand's logo, designed in 1973 by founders Alan Green and John Law,<ref>{{cite web |url=http://www.quiksilver.com.au/about-us/ |title=Quiksilver - About Us |access-date=2011-12-29 |year=2011 |publisher=Quiksilver}}</ref> was inspired by Japanese painter [[Hokusai]]'s woodcut, ''[[The Great Wave off Kanagawa]]''.<ref>{{cite web |url=http://www.lexpress.fr/informations/surf-la-planche-a-billets_638908.html |title=Surf La planche à billet |access-date=2009-09-06 |author=(In French) [[L'Express (France)|L'Express]] |date=13 July 2000 }}</ref> It depicts a large wave with a mountain on a red background. Roxy's heart-shaped logo was created by duplicating and reflecting the Quiksilver logo and rotating both copies at a 45-degree angle.
== Controversy ==
In 2023, a news article from Beach Grit [https://beachgrit.com/2024/02/fake-surf-brand-quiksilver-accused-of-ruthlessly-stealing-designs-from-lil-core-boardshort-co/] reported that Quiksilver directly copied a design from a small company, Ola Canvas, and their Blackball boardshorts. Quiksilver posted the design on their Instagram account on February 14, 2023 and Ola Canvas posted a response five days later.
==See also==
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==References==
{{Reflist
==External links==
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