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{{short description|CBS/MyNetworkTV affiliate in Wausau, Wisconsin}}<!-- No idea if this template can be removed or not.. -->
{{update|date=August 2021}}
{{Use mdy dates|date=
{{Infobox television station
| callsign = WSAW-TV
| city =
| logo = [[File:
----
[[File:WZAW logo.png|150px]]
----
[[File:WAOW CW.png|125px]]
| branding = {{ubl|''NewsChannel 7''
| analog =
| digital = 7 ([[
| virtual = 7
| subchannels =
| translators = W21DS-D 21 ([[
| affiliations = {{ubl|'''7.1:''' [[CBS]]
| airdate = {{start date and age|1954|10|23|p=y}}
| location = [[Wausau, Wisconsin]]
| country = United States
| former_callsigns = WSAU-TV (1954–1981)
| former_channel_numbers = {{ubl|'''Analog:'''
| callsign_meaning = phonetically short for "Wausau, Wisconsin"; also similar to original calls
| owner = [[Gray Television]]
| licensee = Gray Television Licensee, [[
| former_affiliations =
| erp = 72 [[
| haat = {{convert|373|m|ft|0|abbr=on}}
| facility_id = 6867
| class =
| coordinates =
| licensing_authority = [[
| website = {{URL|https://www.wsaw.com/}}
| embed_header = Satellite station
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| callsign = WYOW
| city = Eagle River, Wisconsin
|
| virtual = 34
| subchannels =
| affiliations = {{ubl|'''7.10:''' CBS
| translators =
| founded =
| location = [[Eagle River, Wisconsin|Eagle River]]–[[Rhinelander, Wisconsin]]
| callsign_meaning = disambiguation of former parent station WAOW
| former_affiliations = {{ubl
▲| former_channel_numbers = '''Analog:'''<br />34 (UHF, 1997–2009)
▲| former_affiliations = {{ubl|'''Analog/DT1:'''|[[American Broadcasting Company|ABC]] (via [[WAOW]]; 1997–2021)|<u>Secondary:</u>|Fox ([[Fox NFL|NFL games]]; 1997–1999)|'''DT2:'''|CW+ (2006−2021)|'''DT3:'''|RTV (2008–February 2009)|Fox (via WFXS-DT; February−March 2009)|This TV (March 2009−?)|[[Decades (TV network)|Decades]] (until 2021)|'''DT4:'''|[[Court TV]] (until 2021)|'''DT5:'''|[[Justice Network]] (until 2021)}}
▲| erp = 70 [[kilowatt|kW]]<br />80 kW (application)
| haat = {{convert|163|m|ft|abbr=on}}
| facility_id = 77789
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}}
}}
'''WSAW-TV''' (channel 7) is a [[television station]] in [[Wausau, Wisconsin]], United States, affiliated with [[CBS]] and [[The CW Plus]]. It is owned by [[Gray Television]] alongside [[low-power broadcasting#Television|low-power]] [[Fox Broadcasting Company|Fox]] affiliate [[WZAW-LD]] (channel 33).
To serve the Northwoods area of Northern Wisconsin, it operates a digital fill-in [[broadcast relay station#Broadcast translators|translator]] in [[Sayner, Wisconsin|Sayner]] ('''W21DS-D''') that also covers [[Eagle River, Wisconsin|Eagle River]]. This station broadcasts on [[
==History==
The station launched on
The Plumer Mansion's [[castle]]-like exterior and a [[suit of armor]] displayed in the mansion inspired the station's graphic designer, Sid Kyler, to design a medieval-style [[blackletter]] "7" logo along with an accompanying cartoon mascot, the fully armored knight "Sir Seven
Forward sold off WSAU and WIFC radio in 1980
It has been affiliated with CBS since its beginning although the station did have secondary affiliations with [[DuMont Television Network|DuMont]] (until that network expired in 1956), [[American Broadcasting Company|ABC]] (until [[WAOW]] signed-on in 1965), and [[NBC]] (until [[
On July 1, 2015, Gray bought the non-license assets of the market's Fox affiliate [[WFXS-DT]] (channel 55, owned by Davis Television, [[
In consenting to the interference that would be caused by WZAW operating under [[special temporary authority]] on channel 31 (the same
On October 1, 2015, the station began using its new studio. It was the first upgrade in a decade and took months to finish. The new studio includes two new state-of-the art sets: one each for WSAW and WZAW.<ref>{{cite news |last=Caldwell |first=Sean |date=October 1, 2015 |title=WSAW, WZAW debut new, state-of-the-art Wausau studios |publisher=WSAW-TV |url=
==News operation==
WSAW presently broadcasts {{frac|22
==Technical information==
The stations'
{| class="wikitable"
|+Subchannels of WSAW-TV<ref name="auto1">{{Cite web|url=https://rabbitears.info/market.php?request=station_search&callsign=WSAW|title=RabbitEars.Info|website=rabbitears.info}}</ref><ref name="auto">{{Cite web|url=https://www.facebook.com/NewsChannel7/photos/a.434442178659.230075.49134238659/1015057644208660/?type=1&theater|title=Facebook|website=www.facebook.com}}</ref><ref name="auto2">{{cite web|url=http://wsaw.titantv.com/apg/ttv.aspx|title=TitanTV Programming Guide|archive-url=https://web.archive.org/web/20171012150525/http://wsaw.titantv.com/apg/ttv.aspx|archive-date=October 12, 2017|access-date=September 17, 2023}}</ref>
! scope = "col" | [[Digital subchannel#United States|Channel]]▼
! scope = "col" | [[Aspect ratio (image)|Aspect]]▼
! scope = "col" | Short name▼
! scope = "col" | Programming
|-
! scope = "row" | 7.1
▲! [[Digital subchannel#United States|Channel]]
▲! [[Display resolution|Video]]
▲! [[Aspect ratio (image)|Aspect]]
▲! Short name
|-
! scope = "row" | 7.2
▲| 7.1 || [[1080i]] || rowspan=6| [[16:9]] || CBS || Main WSAW-TV programming / [[CBS]]
|- ▼
! scope = "row" | [[WZAW-LD|7.3]]
| rowspan=2|[[720p]] || style="background-color: #E6FFF7;"|FOX || style="background-color: #E6FFF7;"|[[Fox Broadcasting Company|Fox]] ([[WZAW-LD]])
|-
! scope = "row" | 7.4
▲| 7.2 || [[480i]] || MeTV+ || [[MyNetworkTV]]/[[MeTV]]
| style="background-color: #E6FFF7;"|CW || style="background-color: #E6FFF7;"|[[CW+]] (WYOW)
|-
! scope = "row" | 7.5
|-
! scope = "row" | 7.6
| 7.4 || CW || [[The CW Plus|The CW+]]▼
▲|-
▲| 7.5 || rowspan=2|480i || Quest ||[[Quest (American TV network)|Quest]]
|-▼
▲| 7.6 || Circle ||[[Circle (TV network)|Circle]]
|}
{{legend|#E6FFF7|Simulcast of subchannels of another station}}
{{further|WAOW#WYOW}}
{| class="wikitable"
|+Subchannels of WYOW<ref name="auto1"/><ref name="auto"/><ref name="auto2"/>
! scope = "col" | [[Digital subchannel#United States|Channel]]▼
! scope = "col" | [[Aspect ratio (image)|Aspect]]▼
! scope = "col" | Short name▼
! scope = "col" | Programming
▲|-
! scope = "row" | 7.10
|- ▼
! scope = "row" | [[WZAW-LD|33.10]]
| rowspan=2|[[720p]] || style="background-color: #E6FFF7;"|Fox || style="background-color: #E6FFF7;"|[[Fox Broadcasting Company|Fox]] ([[WZAW-LD]])
|-
! scope = "row" | 34.1
▲! [[Digital subchannel#United States|Channel]]
▲! [[Display resolution|Video]]
▲! [[Aspect ratio (image)|Aspect]]
▲! Short name
▲|-
▲| 7.10 || [[1080i]] || rowspan=3| [[16:9]] || WSAW-DT || Simulcast of WSAW-TV / [[CBS]]
|}
{{legend|#E6FFF7|Simulcast of subchannels of another station}}
===Translators===
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! Channel
! [[effective radiated power|ERP]]
! [[
! [[Facility ID]]
! Transmitter coordinates
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==External links==
*[https://www.wsaw.com/ Official website]
*[https://www.yourcwtv.com/partners/wausau/ The CW Central Wisconsin]
{{Wausau TV}}
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{{Gray TV}}
[[Category:
[[Category:Television stations in Wausau, Wisconsin|SAW-TV]]▼
[[Category:CBS network affiliates]]▼
[[Category:MyNetworkTV affiliates]]▼
[[Category:MeTV affiliates]]▼
[[Category:The CW affiliates]]
[[Category:Gray Television]]
▲[[Category:MyNetworkTV affiliates]]
[[Category:Quest (American TV network) affiliates]]
[[Category:Television channels and stations established in 1954]]
▲[[Category:Television stations in Wausau, Wisconsin|SAW-TV]]
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