Leveraging email effectively can be a game-changer for any industry, manufacturing included. From enhancing customer relationships to driving sales and brand awareness, email marketing is…
The emfluence Blog
Leveraging Analytics to Optimize Manufacturing Marketing
In the fast-paced world of marketing, leveraging analytics has become not just a competitive advantage but a necessity. Industries of all sorts are turning to…
Leveraging Paid Ads to Optimize Manufacturing Marketing
In the world of digital marketing where every click counts, industries are turning to a variety of tactics to reach their audience at the right…
Apple iOS 18 and Its Impact on Email Marketing
Another day, another huge Apple iOS update causing panic and confusion in the email marketing community. But before we abandon our email marketing lists and…
Content Marketing for Niche Audiences: Strategies that Work
Successful content marketing is often all about demonstrating how your organization can solve a particular set of problems for a specific type of customer. If…
Healthcare Marketing: Best Practices for Patient Engagement
There can be few other industries where marketing can have such a positive impact on its target market than in the healthcare sector. Seriously, as…
The Future of SEO: Preparing for AI-Driven Search
Search Engine Optimization (SEO) has always been a bit of a balancing act. The major search engines, dominated by Google and Bing, have had to…
Google’s August 2024 Core Algorithm Update
On August 15th, 2024, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the…
Emerging Technologies in Digital Marketing
While the digital marketing industry has rapidly evolved into a mature and powerful route to market for many different types of businesses, its trajectory hasn’t…
Above the Fold: What Does It Mean?
Above the fold is a phrase popularized by designers, editors and advertising sales professionals in the print newspaper industry. It refers to space at the…
Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them
As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…
Content Marketing Tips for Banks
Successful content marketing is all about solving problems. If you work in the banking industry, this should be music to your ears. That’s because there…
How to Choose the Right Digital Marketing Agency to Partner With
There are no two ways to look at it: marketing your business is difficult. It always has been, and as the digital landscape in which…
Mastering AI Prompt Creation in Digital Marketing
In today’s fast-paced world of digital marketing, using artificial intelligence (AI) is becoming more and more important. AI tools, especially those that can create content,…
Customer Journey: Understanding the Advocacy Stage
In this final blog post of our customer journey deep dive, we explore the Advocacy Stage. This phase is where satisfied customers become advocates, recommending…
A Year in Review: A Recap of 2023’s Transformative Marketing Trends
The marketing experts at emfluence are basically time travelers. As we help our clients reach their marketing objectives, we’ve got to look to the future,…
Customer Journey: The Conversion Stage Decoded
In this blog post, we decode the Conversion Stage of the customer journey, a pivotal phase where prospects transition into committed customers. We’ll explore key…
Customer Journey: Mastering the Consideration Phase
In this blog post, we explore the Consideration Phase of the customer journey, where potential customers are getting educated about your company. We’ll discuss key…
Customer Journey: Understanding the Awareness Phase
In this blog post, we delve into the critical first step of the customer journey: the Awareness Phase. This stage is where potential customers are…
Prepping for Customer Journey Mapping
Join me in my latest video on the customer journey as I lead you through crucial steps to prep for a mapping session, highlighting the…
Unveiling the Customer Journey
Embarking on the path to successful customer relationships involves navigating through distinct stages, each holding its own significance in the grand scheme of engagement. In…
The Journey Unleashed
Dive into the realm of innovative campaigns fueled by Microsoft Dynamics or your CRM data, amplified by marketing automation. From intuitive cross-sell initiatives based on…
5 Reasons to Use a Data-Driven Content Marketing Strategy
Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…
Big Data and Gamification: How to Play It Smart
If you’ve previously dismissed the concepts of “Big Data” and “Gamification” as industry buzzwords describing marketing strategies only available to the most sophisticated organizations—think again….
Play It Up with Gamification on Your Interactive Website
If there’s one goal that businesses aim for when it comes to marketing, it is to create content, campaigns, and webpages that capture the attention…
Implementing Gamification in Your Interactive Content Marketing Campaigns
Engaging audiences is one of the top ways to build relationships and grow a business. Your customers are a key to your success and getting…
How to Leverage Marketing Analytics for a Better Customer Journey
Marketing analytics plays a pivotal role in helping businesses track their progress and achieve their objectives. Leveraging data-driven insights is essential for achieving business success….