Product launch event ideas

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Benefit Launch

We love a good launch party so when our friends at La Roche-Posay contacted us to partner for the second year in a row to launch their skincare product launch, we were thrilled.

See photos from Laura Mercier, a Product Launch in New York, NY.

A product launch is an essential marketing tool for any company. We're sharing 10 easy steps to plan a product launch.

To celebrate the launch of its new haircare collection, Garnier Fructis hosted a science-themed event at The Pavilion at Century Park in Los Angeles on Feb. 28. Inspired by the product’s “seven layers deep” messaging—the hair’s outermost cuticle is made up of six layers of overlapping scales plus the inner cortex—the event featured interactive experiments that visually showcased the product claims. Click the pin for more on this clever product launch!

Sunset/Studios chats with BizBash about all the interactive, pink-hued ways the agency helped the superstar celebrate Rare Beauty's new collection of lip oils.

Unless you’re completely stuck inside a bubble, you know it’s the year (decade, even) of the woman! This Aventer Gray Co. Launch Party highlighted just that.