Marketing guidelines for payment apps
Let merchants know that your app supports Tap to Pay on iPhone.
We have developed a marketing toolkit to support you when promoting the availability of Tap to Pay on iPhone to your merchants in your marketing and communication channels. The toolkit includes a comprehensive Tap to Pay on iPhone Marketing Guide that provides an overview of the solution and the benefits, and guidelines on how to leverage Apple-approved marketing assets and templates.
The toolkit also includes downloadable marketing assets and templates that you should use when promoting Tap to Pay on iPhone in your marketing channels
These assets include:
- Display banners
- In-app banners
- Social media tiles
- Lifecycle emails
- Website banners
- A dedicated product page
And more!
Please note that you may not develop your own customized marketing and communications content, images or videos on Tap to Pay on iPhone. You should only leverage the Apple-approved marketing assets and templates, and these allow for light customization options including inserting brand colours, custom fonts, custom card art, your logo into the assets, and more.
Please follow the guidance below as you plan your marketing tactics for Tap to Pay on iPhone:
- Please read through the Tap to Pay on iPhone Marketing Guide prior to planning your marketing tactics
- Please only leverage the approved marketing assets - you may not develop your own assets, videos or photography, or use stock imagery to illustrate Tap to Pay on iPhone in any of your channels or in your app
- Please only use the imagery based on your region
- All PR announcements, including press releases and investor relations, require Apple’s prior review and approval before being published. Please connect with your PSP provider for the review and approval process
- Please ensure Tap to Pay on iPhone is in full General Availability in your app when you launch your marketing
How to access the toolkit
Once you have been granted a development entitlement from the WWDR team to begin working on your new app, or incorporating Tap to Pay on iPhone in your existing app, you will receive a confirmation email with a Developer ID that will give you access to an Apple-owned developer tool.
Once in this tool, please follow the instructions to download the relevant toolkit for your region or market, and ensure you provide your Marketing team with the complete Tap to Pay on iPhone Marketing toolkit once downloaded.
Log in to the tool using your Developer ID to access the Tap to Pay on iPhone Marketing toolkit.