Asa Aarons (born Asa Smith, October 20, 1956), co-creator of "Just Ask Asa!", is a consumer reporter and photojournalist. His reports focus on the problems, concerns and realities of everyday life, ranging from false advertising claims to credit card rip-offs and business swindles. Aarons has appeared on television stations in cities including New York City, Detroit and Pittsburgh. He appeared on WNBC in NYC from 1993 until the NBC 2.0 budget cuts in 2007.