Gen alpha

Gen Alpha is the youngest generation on the planet, but they're already making their mark on the internet. Here's what we know about them so far.

Gen Alpha

It happened at a Christmas party. A family friend showed me a chic new outfit they had planned for winter. I responded, saying that it was a “slay,” which many will recognize as meaning that the outfit was good. The word rang through the room, turning every head under ten years old. My younger cousin...

Discover the 7 most distinct characteristics of Gen Z Vs Gen Alpha. Understand how to better engage with both generation in the digital age.

We've all thrown around generational terms and stereotypes, but what actually defines each generation? That's where it gets confusing.

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By 2030, Gen Alpha will be calling the shots – but what defines this generation, which was born amid such change and uncertainty? For the Spring issue of Dazed, Anna Cafolla heads to a north London primary school to try and find out

Do you have a Gen Alpha child? Learn about the defining features of this tech-savvy, forward thinking generation and how to help them thrive.