Emma grede outfits

'Wouldn't it be amazing if we created a company where we made clothes for every woman, and the company looked exactly like a 'diverse' campaign, with me at the helm, a Black woman?'

Good American CEO and cofounder Emma Grede and supermodel Ashley Graham open up to PEOPLE exclusively about the size-inclusive brand's mission to create a diverse platform through its annual #GoodSquad open model casting call in Los Angeles — all the details here.

Feeling stressed and burned out? We asked five fashion insiders how to deal with burnout. Here are their tips.

A glimpse at how Londoners celebrate the holidays.

Good American clothing company CEO Emma Grede (and co-founder of SKIMS shapewear with Kim Kardashian) returns to Shark Tank as a Guest Shark on April 1. The mother of four will get to hear pitches from a company that makes “bacon” from red seaweed, and an adaptive clothing company that makes pants for amputees with […]

Take it from Khloe Kardashian: Her Good American co-founder Emma Grede is an entrepreneurial wizard, and key to the Kardashian-Jenner retail empire.