Activation event ideas

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See how the following brands created successful experiential activations with the help of experienced corporate vendors.

Here’s a look at some steal-worthy ideas we spotted in July 2024.

Remember the simple joy of inserting a quarter into a gumball machine and claiming your prize? With the increased popularity of nostalgia at events, it's no surprise that brands have been leaning into gumball machines for years as a way to increase fan engagement and social sharing, as well as to distribute swag.

As a testing ground for its new Ultraboost 19 sneaker series, Adidas, Finish Line and Harley & Company devised a playground for adults in New York City.

Exhibition Design, Art Direction, Advertising

Closing out #ThrowbackThursday with one from as far back as . . . this morning! #Photo fun with mirrors and our buddies at @kiehlsnyc @kiehlsjp @kiehlshk and more at @center548 . #pioneeringspirit #event #eventdecor #eventdesign #eventplanning #decor #design #outofthebox #TBT #flowers #floraldesign #artinstallation

The Boomerang Booth takes the popularity of the Boomerang and Tik Tok apps and turns it into an awesome event experience! Guests have the ability to record hilarious videos that would instantly be available in Boomerang form (where the video replays forwards and backwards).

Discover the best brand activations at events with 13 stunning examples. See how companies got incredible results, and ways you can customize their ideas.