CASE STUDIES
See how we've worked with partners to help grow their brand, connect with new customers and achieve commercial success.
CASE STUDIES
Our team has decades of experience creating impactful solutions for businesses with a wide range of strategic requirements and across many industrial sectors. Below are just a few examples of how we've helped marketing teams to succeed.
FT Live has an important role to play in helping FT readers and clients understand these deeply uncertain times. With these objectives in mind, they set to work on launching a new series of online events called Digital Dialogues.
To help journalism thrive in the digital age, Google’s Digital News Initiative (DNI) runs the Digital News Innovation Fund. The Fund issues grants to support projects at news organisations across Europe. Google wanted to highlight the importance of innovation in journalism, in particular, how technology can make it better and more reliable. The campaign objective was twofold: to raise awareness of the DNI Fund and to spark innovation in journalism.
An illuminating video series explored one of the world’s most urgent challenges – the energy transition. Including the story of Iberdrola’s move to renewables ahead of the curve, it was an engaging way to position the company as a leader in this vital shift.
Mishcon de Reya wanted a new thought leadership campaign focusing on the EMEA and APAC regions. Their aim was to amplify brand awareness among the senior business audience who make up a large part of the FT readership.
MS&AD partnered with the Financial Times to explore the response of individuals and businesses to creating a more resilient, sustainable society. Its objective was to position itself as a socially responsible company committed to helping people live and conduct business in a safe and secure manner.
Branded content in the form of interviews with globally-known leaders delivered exceptional reach and engagement, enabling Withers to capture the attention and interest of successful people around the world.
After the success of a previous campaign, NTT Group returned to the FT to raise brand awareness in a different sector. The FT created a thought leadership series, illuminated with interactive infographics.
A year-long multiplatform partnership gave INSEAD the opportunity to position itself as the business school of choice in “build back better” times, using the FT’s globally-respected business education coverage.
Switzerland Tourism came to FT to create a content campaign and to connect with our exclusive audience of high-net-worth luxury-seekers. The FT worked with an experienced freelance travel writer to create a compelling content campaign called “Discover Switzerland”, hosted on a bespoke hub on FT.com.
Artemis Investment Management briefed the FT to come up with a content solution on FTAdviser which would improve their brand awareness with Financial Advisers, whilst also building on their brand position as leaders in transparency, collaboration and expertise. The FT's solution was a 12 month, editorially led partnership on FTAdviser called "Despatches".
Ahead of launching its new brand message “Let there be change”, Accenture wanted to convince these business leaders that it had the end-to-end solutions to help them. The firm chose the FT for its ability to deliver high-profile thought leadership content to exactly the right audience.
At the start of the 2020s, Fujitsu foresaw that the decade’s key business trend would be “sustainability transformation”.
It created a new global business brand –Fujitsu Uvance to help build a sustainable world and resolve social issues by using digital innovation. To raise awareness of this new brand and positioning, the company asked several media partners for their proposals for a 12-month thought leadership campaign.
When this international law firm ran a second content campaign with the FT, the remarkable results and brand uplift showed how multi-year partnerships pay off.
Lombard Odier’s vision is for a net-zero, nature-positive economy that replaces our current linear ‘Take, Make, Waste’ model. We must move to an economy one powered by renewably-generated electricity, where we reduce our use of primary materials, and recycle and reuse more. In short, an economy that is Circular, Lean, Inclusive and Clean (CLIC®).