AUDIENCE

From corporate to consumers, the FT reaches 21 million readers every month.

Americas0M+0M+0M+0M+UKCEMEAAPAC

20799951

Total net audience (MGR)

Source: Agreed Upon Procedures by PricewaterhouseCoopers LLP UK

GLOBAL REACH

Since the FT was founded in 1888, business has become ever-more international. To meet the needs of companies, and executives, operating in multiple territories, the FT has expanded to provide leading coverage of the world's markets and international politics. Today, the FT is truly global, with dedicated readers the world over.

OUR AUDIENCE

The FT is relied upon by leading corporate executives and high-net-worth individuals. Our audience includes the most influential people in business and politics and some of the wealthiest and most discerning consumers in the world.

32%
are C-suite executives
60%
are Business Decision-Makers
75%
work for international companies
22%
are IT decision makers
41%
work in a company size over 1,000 employees
69%
are international business travellers
Source: FT Global Reader Survey 2022
£12k
average value of fine jewellery owned
29%
own fine wine/champagne/liquor worth US $2,500 or more
21%
are millionaires* (based on Household Net Worth (Excl. Main Residence) of £1 million or more)
90%
own real estate
12%
have an annual personal income of US$1 million or more
61%
own luxury/designer clothing and footwear
Source: GBI 2022 NA, Europe, APAC & Middle East, *FT Global Reader Survey 2020
  • 31% Financial
  • 5% General Services
  • 19% Governmental / NGOs
  • 8% IT / Technical Services
  • 15% Manufacturing / Engineering
  • 16% Professional Services
  • 6% Other
  • Source: FT Global Reader Survey 2022

READERSHIP & REACH

Growing readership

The FT has pursued a subscription model which has taken our paid-for readership to over 1 million subscribers. Committed to maintaining its gold-standard journalism, FT.com is designed to take this growth even further and to ensure readers can enjoy content across all platforms and devices.

Growth in FT paid for readership*
Paid-for circulation Digital
Source: FT internal figures 2022

The FT's Monthly Global Reach (MGR)

The FT now has the largest audience in its 135 year history with a truly global reach. Because so many of our readers consume FT content on multiple platforms, we have pioneered a way to determine unduplicated audience numbers.

The Financial Times Commercial Strategy & Insight Department has developed a model called Monthly Global Reach (MGR) to measure net audience of Financial Times content, regardless or channel. This is our best estimate of the de-duplicated number of people across the globe who across a month consume FT content via the print newspaper or digitally via the FT.com browser-accessed website or the FT web app.

MGR also identifies multi-platform users, which represent one of our most highly-engaged audiences. To do this, duplicated use is deducted from the gross audience to ensure each member of this group is only counted once in the net measurement.

MGR reveals that the FT reaches, on average, 21 million readers every month during a 12 month period. And as syndicated readership surveys show, those readers are senior business decision-makers, high net worth consumers and influential policymakers. Verification procedures by PricewaterhouseCoopers LLP UK.

Monthly Global Reach Certificate
PDF
Download
Monthly Global Reach Methodology
PDF
Download

To download the Monthly Global Reach (MGR) Methodology please read and agree to the terms and conditions outlined below.

  1. PricewaterhouseCoopers LLP (“PwC”) accepts no liability (including liability for negligence) to each recipient in relation to PwC’s report. The report is provided to each recipient for information purposes only. If a recipient relies on PwC’s report, it does so entirely at its own risk;
  2. No recipient will bring a claim against PwC which relates to the access to the report by a recipient;
  3. Neither PwC’s report, nor information obtained from it, may be made available to anyone else without PwC’s prior written consent, except where required by law or regulation;
  4. PwC’s report was prepared with Financial Times Limited's interests in mind. It was not prepared with any recipient's interests in mind or for its use. PwC’s report is not a substitute for any enquiries that a recipient should make. PwC’s assurance report is based on historical information. Any projection of such information or PwC’s opinion thereon to future periods is subject to the risk that changes may occur after the report is issued. For these reasons, such projection of information to future periods would be inappropriate;
  5. PwC will be entitled to the benefit of and to enforce these terms; and
  6. These terms and any dispute arising from them, whether contractual or non-contractual, are subject to English law and the exclusive jurisdiction of English courts.
toa-heftiba-QRFXkkvaD7Q-unsplash (1)

The FT’s suite of products provide vehicles to reach and influence

Our products

Reach and influence whoever you need to persuade.

Find out more
clay-banks-no2blvVYoJw-unsplash

USE AUDIENCE INSIGHTS WITH OUR INSIGHT CAPABILITY

Insight

Combining our proprietary data with market-leading tools and methodologies to inform strategy and deliver successful campaigns.

Find out more

Get in touch

Can't find what you need or want to speak to a sales representative?