success story
Maxeda increases competitive advantage by monitoring the tracking architecture in real-time.
Maxeda DIY Group is market leader in DIY retailing in The Netherlands, Belgium and Luxembourg with its brands Praxis, Brico and BricoPlanit. With millions of customers and over 70.000 products Maxeda has the ambition to continuously improve the customer experience.
Its strategy consists of five growth engines, one of which is Digital & Data Intelligence.
The challenge
From risk to confidence: Maxeda secures data quality across releases
Strategic decision making, running online marketing campaigns, resource allocation and effective data activation relies solely on trustworthy data. To make data driven-decisions, companies need to be able to collect the right data, agree on the right performance metrics, spread data literacy through the company but above all to make sure that the data is reliable at all time.
Any e-commerce website generally gets frequent updates and each new release can potentially endanger correct data tracking.
Errors due to misfiring tags or a corrupt dataLayer are usually discovered after a while when the damage to the data quality already has been done.
A lot of manual work is involved in testing the digital analytics implementations after each new release. This takes a lot of time, is error-prone and only covers a minimal set of tests.
Maxeda wants to manage challenges like these in the best possible way.
