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fastcompany.com

Eva Longoria directed a movie about Flamin’ Hot Cheetos. Now, it’s crunch time

Cheetos has become an edible meme and a full-on phenomenon, ubiquitous from grocery stores to tween lunch boxes to TikTok videos. Now, it's about to receive its own layer of magic dust from Hollywood. ⁠ ⁠ Eva Longoria's feature directorial debut, Flamin’ Hot, tells the story of Richard Montañez, a former PepsiCo executive who worked his way up from a Frito-Lay factory janitor to a leading figure in the company’s marketing department, who claims he came up with the idea for Flamin’ Hot…
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Fast Company
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