Gen z brand identity

A gaggle of disruptive brands is deftly targeting consumers born between 1997 and 2012.

Fluz Brand Identity | Brand Archive

After 70 years of the Charts, Electric Mustard has helped refashion the brand for a 2023 audience.

Designer Katrina Romulo goes bold for period brand Halia, sidestepping the “secretive aspect” of menstruation products.

more of bounded📚 the packaging design choice was quite spontaneous and I really love how it turned out! for a brand that aims to encourage gen-z and gen-alpha to read more, i thought the branding HAS to be fun and inviting💛 brief by @thebriefassociation & @themondayagency #tbabounded #tdkpeepshow

Case Study VIDA comes from the acronym “Value, Identity, Directness, and Authenticities,” which are key components for creating this Gen Z-led consultancy and marketing agency. ‍ A platform based on the philosophy of giving young people worldwide the opportunity to share their perspectives with brands and to establish connections and experience new global opportunities. However, […]

Opinions on corporate and brand identity work

Clothing Brand Identity Reveal: Coco’s Chains [Part 1/2] Excited to finally share the design process behind Coco’s Chains’ bold new brand identity! Each design choice was made with strategy in mind, aligning with the playful, confident, and creative essence of the brand. 💚 Posters Design – Featuring bold typography and a vibrant color palette, the posters speak directly to the brand’s youthful, Gen Z audience. The message? Express your style and make a statement. 💚 Packaging Box – We…

Bold and modern visual identity and logo design created for a startup brand. This fun brand indentity uses strong, vivid colors and contemporary playful fonts to create an appealing imagery targeting gen z entrepreneurs. Strategic use of typography and logo mark combined with fun icons and strong colors create a vivid and elevated brand identity communicating both fun and professional aspects of a new startup business providing an online networking platform for young and abitious.

Feelsips matcha brand identity [part 2/3] Swipe through to see how our custom logo design and playful color palette bring this brand to life. 🔸Custom Logo: The logo is cute and placed right on the center of the containers and the overall outcome gives the brand a youthful appeal which is appealing to the Gen Z consumers. 🔸Sticker & Highlight Covers: Explore our fruit and berry watercolor illustrations that have been designed and painted with fine details in order to be used a highlight…