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4 things to do now to get ready for the Internet of Things

Loads of IP-addressable sensors and other smart devices are descending on the enterprise. Here's how you'll need to pull them all together.

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Marketing is not advertising.

Many people are confused as to what marketing truly is. To clarify, marketing is not advertising. There is so much more to this field than promotion. In fact, while advertising is important, it is merely a single part of the greater marketing mix. Marketing is about the product. It's about research, data collection, data analysis, consumer behaviour, strategy, positioning, place, people, pricing, the consumer journey, storytelling, branding, brand management, and so much more.

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International marketing can be a massive project and intimidating at first. Read this article to explore the ins and outs of the process and learn how to take your brand global.

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