Korean retail store

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Eyewear Retail, Store Architecture, Reception Design, Gentle Monster, Interior Garden, Commercial Interior Design, Restaurant Interior, Commercial Interiors, Retail Design

-BoF’s Entrepreneurship Week kicks off with a report on South Korean eyewear brand Gentle Monster, which dodged the Warby Parker-clone trap with a design-led approach. SEOUL, South Korea — In 2011, the world was awash with Warby Parker clones: Brands that walked like Warby, talked like Warby and shilled like Warby. They capitalised on the buzzy start-up’s direct-to-consumer, buy-a-pair-give-a-pair model and borrowed heavily from the company’s visual identity with the hopes of capturing a…

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