A collection of posts on Twitter
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Everything you need to know about Twitter analytics, including how to find key metrics and how to use them to make smarter decisions.
Reading time15 minute read
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A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Reading time16 minute read
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We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read
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We analyzed 18.8 million X posts from 71,000 accounts to uncover how link posts really perform in 2025.
Reading time4 minute read
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In this article, we assess the impact of X Premium on the performance of posts.
Reading time7 minute read
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From tools to timing, this guide to scheduling tweets in 2026 helps you show up more often and connect with more people on X/Twitter.
Reading time11 minute read
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- Data
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Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
Reading time6 minute read
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It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
Reading time8 minute read
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Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.
Reading time7 minute read
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Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.
Reading time13 minute read
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All the latest details about X's algorithm, plus solid, reliable principles that help creators and brands successfully build an audience.
Reading time15 minute read
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Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.
Reading time15 minute read
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- YouTube
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Everything you need to know about shadowbans on Facebook, Instagram, Twitter, YouTube, and TikTok — and how to prevent it from happening to you.
Reading time13 minute read
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- Buffer News
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Due to recent changes to Twitter's API policy and pricing Zapier’s much-loved integration with Twitter has stopped working. The good news is there’s an alternative that’s easy to set up and free to use.
Reading time3 minute read
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- Flow
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From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Reading time11 minute read
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- Flow
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In this article, we dive into five apps that are similar to Twitter and share what you need to know about each one.
Reading time10 minute read
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Advanced Search is a goldmine for marketers and small business owners because you can easily find new customers and search someone's tweets. In this post, we'll show you how, and we'll also share a whole host of other top tips and tricks to help your business win with Twitter Advanced Search.
Reading time11 minute read
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There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business.
Reading time9 minute read
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Reading time5 minute read
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Reading time8 minute read
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In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.
Reading time10 minute read
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Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.
Reading time9 minute read
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- Flow
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Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.
Reading time7 minute read
