Going hybridAfter 15 years of gloom, Japan's companies have emerged with a new, hybrid model a bit closer to America's, says Tom Standage (interviewed here) ONCE it was the Walkman. Then it was the PlayStation. Today it is the Toyota Prius that epitomises Japan's technological and industrial prowess. Built by Japan's largest company, which is now on the verge of becoming the world's largest carmak
Published Dec 01, 2007 at 9:06 AM EST Updated Mar 13, 2010 at 7:05 PM EST Ever heard of DoCoMo? probably not, unless you happen to live in Japan. NTT DoCoMo is one of the world's biggest wireless phone companies. It operates in a ferociously competitive market, boasts about 50 million customers and has been known to produce cutting-edge technology. By all rights it ought to be a star performer in
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