Brand event

Corporate events span the gamut from experiential brand activations to company-wide summits — and everything in between. While the types of events may vary, the creativity behind the best gatherings is doesn’t. Discover 16 corporate event trends to make 2024 the best year yet for growing your business and celebrating your brand’s important milestones.

Customise leather tags for your Prada Paradoxe perfume at the pop-up event at Paragon.

Brands like Cetaphil, YSL Beauty, and Adobe engaged attendees with expansive activations and designer integrations.

Last week, I headed over to Fendi’s Christmas cocktail party at the brands KLCC store. Here, we got to feast...

Sunset/Studios chats with BizBash about all the interactive, pink-hued ways the agency helped the superstar celebrate Rare Beauty's new collection of lip oils.

The yoga brand hosted a live outdoor event where wellness and branding were both front and center.

See how the following brands created successful experiential activations with the help of experienced corporate vendors.

The FP Movement brand activation in Dallas featured interactive workouts, custom installations, and branded rentals.

A product launch is an essential marketing tool for any company. We're sharing 10 easy steps to plan a product launch.

Nourish your event guests' minds and bodies with these creative ideas for fitness breaks, healthy food options, stress relief, and more.