Interesting packaging

A moodboard by Sóldís Finn on Behance

Our packaging choices are constantly evolving. Today however, creativity reigns more so than ever before. People crave something different, either through

Designer: Michael NguyenSchool: RMIT UniversityLocation: Melbourne, AustraliaProject type: Student ProjectA second year project to package a product into a high-end target audience. The brand identity developed is called 'Minori' meaning harvest in Japanese. The cloudy sake references rice growers of the Niigata region.

For the average consumer, food packaging is nothing more than a necessary evil to keep their produce safe. Food containers aren't there to be admired or appreciated, and it'll end up in the recycle bin just as soon as the box or package is empty. But as you can see from these intuitive and innovative food package designs of cool products, that doesn't have to be the case.

"Nice package."

The primary function of food packaging is to protect your product, the primary function of food packaging design is to attract. Your package is your brand ambassador - it should sell itself. This means you need to have a strong brand identity and packaging that communicates information about your product clearly, concisely, and relevant to your target audience. In this post we have prepared an array of awe-inspiring food packaging designs that will whet your appetite and we hope you will…

Designer: Shohaib IqbalTutor Andy Bainbridge, Jon Harker School: UCLAN (University of Central Lancashire)Course: Graphic DesignTutor: Andy Bainbridge, Jon HarkerProject Type: Student ProjectLocation: Preston, UKPackaging Contents: Bird SeedPackaging Materials: CardProject Brief Take an item from a supermarket shelf that is worth £1 (approx.) and then re-design and repackage the item and in someway give the product…

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